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Why Brands Need To Be more Human - Ilenia Vidili, Customer-Centricity Advisor [Customer Centricity]
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Why Brands Need To Be more Human - Ilenia Vidili, Customer-Centricity Advisor [Customer Centricity]
She is a passionate customer-centricity advisor, author, and keynote speaker. She has been inspiring leaders and C-level executives of world-class organizations on embracing customer-centricity as the key to unlocking the future of business. Driven by bringing humanity to business, her mission is to see a brighter future—where companies embrace a higher purpose, create value for all stakeholders, and contribute positively to society. She is the author of Journey to Centricity: A customer-centric framework for the era of stakeholder capitalism.
Buy here book: https://amzn.to/3J1d82R
Why do brands need to be more human?
How can you shift your focus to bring more humanity into companies?
How can my listeners connect emotionally with customers?
What does a strong community have to do with brand purpose and trust?
What makes a company trustworthy?
What makes empathy one of the most important competencies of emotional intelligence
How can companies embed empathy into the entire organization
Where should it start?
Can empathy be taught?
For the listeners who aren't quite convinced empathy matters, what data do you have to change their minds?
Why do brands need to be more human?
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