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Unveiling Book Marketing Magic: Lessons from The Barbie Movie Campaign
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Welcome to "Have a Cup of Johanny," the podcast that delves into the world of marketing and shares valuable insights from industry experts. In this special episode, join your host, Johanny Ortega, as she takes you behind the scenes of The Barbie Movie's marketing campaign. Discover the strategies and techniques used by the marketing team and listen as Johanny turns movie marketing into book marketing effectively. Learn how to get in early, evolve with the campaign, create a snowball effect, leave your audience hungry for more, and infuse fun into your book marketing. Tune in for expert tips to elevate your own book marketing game.
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