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Unveiling Book Marketing Magic: Lessons from The Barbie Movie Campaign

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Manage episode 375645508 series 2948123
Content provided by Johanny Ortega. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Johanny Ortega or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Welcome to "Have a Cup of Johanny," the podcast that delves into the world of marketing and shares valuable insights from industry experts. In this special episode, join your host, Johanny Ortega, as she takes you behind the scenes of The Barbie Movie's marketing campaign. Discover the strategies and techniques used by the marketing team and listen as Johanny turns movie marketing into book marketing effectively. Learn how to get in early, evolve with the campaign, create a snowball effect, leave your audience hungry for more, and infuse fun into your book marketing. Tune in for expert tips to elevate your own book marketing game.

Support the Show.

๐ŸŒŸ Dive into the Shadows of Generational Trauma with "The Devil That Haunts Me" ๐ŸŒŸ

Are you ready to explore the depths of horror like never before? Johanny Ortega, author of "Mrs. Franchy's Evil Ring" and the military thriller novella "The Alvarez Girls," invites you on a chilling journey into the heart of Dominican folklore with her latest piece, "The Devil That Haunts Me."
โœจ A Tale of Courage and Darkness โœจ

Witness a gripping story of a mother and daughter duo, bound by blood and haunted by generational curses. Their fight against an eerie Diablo Cojuelos who follows them isn't just a battle for survivalโ€”it's a quest for liberation from the chains of their past. With every turn of the page, "The Devil That Haunts Me" promises to keep you on the edge, blending the rich tapestry of Dominican culture with the universal themes of fear, love, and resilience.
๐Ÿ“š Exclusive Sneak Peek Just for You! ๐Ÿ“š
For our beloved podcast listeners, Johanny Ortega offers the first seven chapters FREE. Delve into the suspense and decide for yourself if you're brave enough to face the Diablo Cojuelos. And for those who crave more, secure your ARC and be among the first to review this groundbreaking novel.
๐ŸŒ Visit Our World ๐ŸŒ
Don't miss this journey into the heart of Dominican horror. Head over to the website now to gr...

  continue reading

113 episodes

Artwork
iconShare
 
Manage episode 375645508 series 2948123
Content provided by Johanny Ortega. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Johanny Ortega or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Welcome to "Have a Cup of Johanny," the podcast that delves into the world of marketing and shares valuable insights from industry experts. In this special episode, join your host, Johanny Ortega, as she takes you behind the scenes of The Barbie Movie's marketing campaign. Discover the strategies and techniques used by the marketing team and listen as Johanny turns movie marketing into book marketing effectively. Learn how to get in early, evolve with the campaign, create a snowball effect, leave your audience hungry for more, and infuse fun into your book marketing. Tune in for expert tips to elevate your own book marketing game.

Support the Show.

๐ŸŒŸ Dive into the Shadows of Generational Trauma with "The Devil That Haunts Me" ๐ŸŒŸ

Are you ready to explore the depths of horror like never before? Johanny Ortega, author of "Mrs. Franchy's Evil Ring" and the military thriller novella "The Alvarez Girls," invites you on a chilling journey into the heart of Dominican folklore with her latest piece, "The Devil That Haunts Me."
โœจ A Tale of Courage and Darkness โœจ

Witness a gripping story of a mother and daughter duo, bound by blood and haunted by generational curses. Their fight against an eerie Diablo Cojuelos who follows them isn't just a battle for survivalโ€”it's a quest for liberation from the chains of their past. With every turn of the page, "The Devil That Haunts Me" promises to keep you on the edge, blending the rich tapestry of Dominican culture with the universal themes of fear, love, and resilience.
๐Ÿ“š Exclusive Sneak Peek Just for You! ๐Ÿ“š
For our beloved podcast listeners, Johanny Ortega offers the first seven chapters FREE. Delve into the suspense and decide for yourself if you're brave enough to face the Diablo Cojuelos. And for those who crave more, secure your ARC and be among the first to review this groundbreaking novel.
๐ŸŒ Visit Our World ๐ŸŒ
Don't miss this journey into the heart of Dominican horror. Head over to the website now to gr...

  continue reading

113 episodes

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