How to Run Your Practice for Maximum Efficiency (and Profit!) w/Scott Hansen

The Orthopreneurs Podcast with Dr. Glenn Krieger

You might be surprised to learn that orthodontic practices are very similar to those of your local plumber or AC technician.

Sure, the tools and procedures are wildly different, but when it comes down to the business side of things, we're all playing a similar game. Both orthodontists and home service providers offer high-value services that require a large amount of trust from the customer.
Surprisingly, many home service businesses have nailed aspects of their operations that orthodontists could learn a lot from.
Think about the last time you had a leaky faucet. You probably did a quick online search, found a few companies with good reviews, and then reached out.
What happened next? Chances are, you got a call back almost immediately. Maybe you even received a text message confirming your inquiry.
From there, they likely got you scheduled quickly, showed up on time, and communicated clearly throughout the process. These are the hallmarks of an excellent home service business, and they can make a huge difference in your orthodontic practice.
Operations might not be glamorous, but they're the secret sauce for sustainable growth. Invest in them, outsource them, embrace technology – but don't ignore them. The brightest smile in the room won't sell itself if no one answers the phone.
I recently had the pleasure of interviewing Scott Hansen, a true orthodontic entrepreneur who's cracked the code (multiple times) on practice growth.
From running a thriving practice to creating industry-transforming solutions like OrthoChats and now LeadSigma, Scott repeatedly emphasizes the immense power of optimized practice operations.
Listen now for some tips that could redefine your practice's approach to growth and efficiency.

Key Takeaways
Intro (00:00)
Scott's career journey and decision against orthodontics (03:02)
Innovation and marketing strategies (04:33)
Developing OrthoChats and its impact on leads (04:47)
Introduction of LeadSigma and its functions (08:40)
Key strategies for practice growth (17:08)
Importance of data analysis in evaluating operations (21:34)
Why you must answer calls promptly (25:46)
Future of AI in business operations (35:24)
Additional Resources
- LeadSigma Website: https://leadsigma.com/
- OrthoChats Website: https://orthochats.com/
- Register for the OrthoPreneurs Summit at Sea (2024): https://opsummitatsea.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs