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How to Price Your Product for Profit with Hermann Simon
Manage episode 419675588 series 3341606
Are you struggling to understand why your product isn't selling?
In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy.
You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximize your profit. Hermann also discusses the role of innovation and market share in difficult economic times.
This episode is for you if:
- You're a business owner struggling to price your product competitively
- Your sales are lower than expected
- You're unsure how to measure customer perception of your product
Tune in and unlock the pricing secrets of hidden champions!
66 episodes
Manage episode 419675588 series 3341606
Are you struggling to understand why your product isn't selling?
In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy.
You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximize your profit. Hermann also discusses the role of innovation and market share in difficult economic times.
This episode is for you if:
- You're a business owner struggling to price your product competitively
- Your sales are lower than expected
- You're unsure how to measure customer perception of your product
Tune in and unlock the pricing secrets of hidden champions!
66 episodes
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