In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you offer. The episode goes beyond theory, offering actionable…

Are you struggling to understand why your product isn't selling? In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy. You'll learn how to assess customer perception, along with practical tips on using conjoint measurement to maximi…

Looking to climb the career ladder and make a difference? This video explores 3 key ingredients for success: Tenacity & Goal-Setting: Learn from Melissa Eichbauer, a recognized leader, on how clear goals and unwavering determination can propel you forward. Adaptability & Innovation: Discover how Finley Volkswagen thrived during the pandemic by embr…

Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."…

Mark Graham, co-founder of Commonsku, tackles both the challenges and the potential of the promotional products industry. He explores the fate of those pens and stress balls we leave behind in hotels, contrasting them with the high-quality items we hold onto. This disparity highlights the industry's struggles. But Graham doesn't just dwell on the p…

Margaret Heffernan, a renowned entrepreneur, CEO, author, and keynote speaker, dives deep into the ever-present reality of uncertainty. From navigating personal challenges to navigating global shifts, Heffernan emphasizes the importance of embracing the unknown and fostering the skills necessary to thrive in dynamic environments. Key takeaways from…

Using Swag More Intentionally and Thoughtfully by Joseph Sommer Discover the dynamic world of promotional products with Joseph Sommer, the entrepreneurial mind behind Whitestone Branding. In this podcast, Joseph recounts his journey from a culinary enthusiast to the founder of a successful marketing agency. Uncover the challenges of saying "no," sc…

Jesse Cole is the owner of the viral sensation Savannah Bananas, a baseball team that has sold out every home game since the 2016 season. But it wasn’t like this at the beginning, as Jesse explains. With a lot of adversity came the realization that they had to be dramatically different, so they challenged themselves to create an unforgettable custo…

Join us in this episode as Hilary Corna, a seasoned professional with a background in process optimization at Toyota, unveils a groundbreaking approach that places humanity at the forefront of business. Discover how her unconventional, "unprofessional" approach encourages authenticity, allowing individuals and organizations to shed pretenses and co…

Welcome to today's episode of the Untangled Entrepreneur Podcast. In this edition, we delve into the insights and experiences of Jonathan Domsky, a seasoned entrepreneur with over two decades of expertise. As the Founder of Untangled Coaching, Jonathan's mission is to ignite the growth and potential of fellow entrepreneurs. In this exclusive Ask an…

When you think of how to describe Jake Dunlap, the words "sales guru" come to mind, but after interviewing him, that term seems too nuanced. Over the years, Jake has achieved great success in many sales positions, from execution to leadership, but over time he began to realize that office politics had no interest in him. He loved sales, tactics, pr…

Join us on today's episode as we dive into the inspiring journey of our expert guest, Royal Marty. Discover how Royal's customer-centric approach breathed new life into a struggling, long-established business. Uncover the innovation behind the cutting-edge enzyme-based biochemical product, with applications ranging from road construction to soil co…

Today's Ask an Expert guest, Kathleen Quinn Votaw, underwent a dramatic turn of events in a short span – from welcoming her baby boy to receiving a cancer diagnosis, all while navigating a tumultuous work environment in 2003. Inspired by a casual burger and beer date night and her husband's encouraging words, Kathleen embarked on a journey to revol…

In this enlightening episode, join us as Nate Brown, the Chief Experience Officer at Officium Labs, delves into the often underestimated realm of customer experience (CX). With a wrestling belt award adorning his office wall as a testament to his CX prowess, Nate brings a wealth of insights to the table. Having honed his skills on the front lines a…

Accounting encompasses more than mere financial statements and tax preparation, as mentioned by today’s guest on Ask an Expert. Greg Crabtree serves as a partner at the accounting services firm Carr, Briggs and Ingram. He holds a reputation as an international speaker and acclaimed author, known for his work titled "Simple Numbers." Greg's perspect…

Allan Dib, author of the wildly popular book “The 1-Page Marketing Plan” comes on the show and shares a ton of useful information so get ready to take notes. Allan’s background is in technology, but he learned a valuable lesson early on that even if you’re the best in your industry if you’re not also very good at marketing you’re going to struggle.…

Sorry folks, but… “Nobody cares about your product but you,” states David Meerman Scott. David has been studying businesses across countless David recently co-authored the best-selling book “Fanocracy” which details why, and how, you should focus on turning your customers into fans. Naturally, you need to have a good product or service, but if you …

Accounting doesn’t have to suck, so Today’s Ask an Expert guest went out and improved it. Spencer Sheinin, Founder and CEO of Shift Financial, literally wrote the book on how to simplify your financials so you can turn accounting into a powerful business lever. We talk about his book, Entreprenumbers, and how his simplification strategy allows you …

People don’t hate presentations, they hate crappy presentations according to Rich Mulholland. Rich founded Missing Link over 20 years ago focused on helping individuals and organizations to develop and then deliver presentations that aren’t just memorable, but ones that drive action. Rich has spoken and given presentations all around the world and …

The biggest financial winners are those that can leave their emotion at the door and capitalize on becoming countercyclical says today’s Ask an Expert David Waddell. With over 900 clients nationwide, David’s wealth management firm Waddell & Associates take a holistic approach to growing wealth. David talks about the distinction between asset manage…

Joey Coleman is such a customer experience expert that even Zappos consults with him. While Joey has had a very interesting career, he’s spent the past 20 years analyzing and figuring out ways to improve the customer experience. In fact, he even wrote the book, “Never Lose a Customer Again” which emphasizes how important the first 100 days of the c…

For years Caryn Kopp, and her team at Kopp Consulting, have not only been helping businesses open desirable doors, but they’re able to develop compelling interest with those prospects. Caryn learned early the value of hiring proven professionals vs. younger less expensive reps that she’d have to train up. Her secret sauce though was pairing the pro…

As more and more technology is being introduced into Real Estate, today’s Ask an Expert guest Sherry Chris wants real estate agent’s to focus on getting back to deeper and more human relationships. Sherry is CEO of Better Homes & Garden Real Estate, and was the driving force to elevating the company to a nationally recognized brand. In today’s epis…

How to Reapproach Your Business Development by Bernie Brenner TrueCar Cofounder, Bernie Brenner stops by our “Ask an Expert” and comes out of the gate helping to differentiate between business development and sales strategies. After years of successfully growing TrueCar, he reconciled all of his notes and realized he’d created a systematic approach…

Too many self-help gurus out there tell you what you already know, today’s Ask an Expert guest actually gives you the tools to reach your full individual and business potential. Noah St. John is known as “The Power Habit Mentor” and has helped businesses add an additional $2.7 billion in revenue. Back in 1997, Noah had an epiphany when he discovere…

While attending Yale University, Yong Zhao noticed that traditional Chinese restaurants were declining, but demand for authentic Chinese cooking was rising. He quickly started working on a fast-casual dining chain that could provide a balanced experience for Asian and non-Asian alike, but in a design that could scale up. Shortly after, Junzi Kitche…

It’s 3:30 am and Kobe Bryant is rigorously practicing basic drills taught to middle schoolers. Today’s Ask an Expert, Alan Stein Jr., shares lessons this valuable lesson, along with others he’s learned after helping to train NBA greats like Kevin Durrant and Steph Curry for over a decade. Now he’s helping organizations and individuals with proven s…

Today’s Ask an Expert, Adele Revella, is the Founder and CEO of the Buyer Persona Institute. They take a journalistic approach to interviewing recent & actual buyers that are in their client’s space revealing the real buying decisions, for individuals and committees. Adele talks about changes to buying decisions in recent months, and she also share…

After successfully getting a business off the ground, today’s Ask an Expert started struggling in 2013. To help turn things around they started adopting the principles of Verne Harnish’s book, Scaling Up. Things turned around so quickly, and with such great results, he started a coaching business, Elevation, as a certified scaling up coach helping …

70% of the 30 most transformative innovations have been created by employees within companies, not entrepreneurs. Today’s Ask an Expert guest Kaihan Krippendorf, Founder and CEO at Outthinker, explains how organizations should look for patterns from companies that are bucking the traditional status quo. He also talks about why it's just as importan…

Mark Sanborn has dedicated his life to developing leaders in business and life for over 30 years. He’s worked with over 2,600 companies across the globe from FedEx, HP, RE/MAX to St. Jude’s Children’s Research Hospital, and has authored 8 books having sold over 2 million copies worldwide.By Propelo Media

Tim Wolfley has been in the digital marketing space for almost 15 years, and comes on to talk about some recent technology changes around geofencing. Historically, geofencing has been intriguing, but due to limitations to pinpoint targeting impressions and budget could be wasted. Tim shares how accurate the targeting has become allowing for some ne…

Some of my favorite business origin stories are from entrepreneurs who were having a problem and then figure out how to eliminate that problem. Today’s Ask an Expert, Greg Skloot, co-founded a company right out of college that developed an impressive software platform, but they struggled on the sales side because of challenges working with differen…

Awareness, passion, and staying close to the problem allowed today’s Ask an Expert guest to successfully buck traditional start-up models. Shani Dowell, Founder and CEO of Possip, was talking to her husband about a gap in good communication between schools and parents. From a dining room table, a business was born and in just three years they’re no…

After talking to many incredibly successful business people over the years one theme starting coming up over and over for today’s Ask an Expert guest Erik Qualman. Erik, author of the wildly successful book Socialnomics, shares that successful leaders said that the most important attribute of their success is focus, but that it’s also their most ch…

Having spent over 25 years helping organizations from Godiva, Oreo, and Kraft Foods shape stronger brand strategies, Rich Keller developed a personal branding program to help you personally and professionally. Rich’s program is predicated on in-depth personal evaluation through a series of questions, which reveal your one-word personal brand. This …

When heading into a negotiation it’s important to understand the differences between what you want to happen, and what you need to happen. Today’s Ask an Expert guest explains that it’s just as important that we understand that for the other party which requires you to be deliberate with your research while also making sure to ask open ended questi…

We all have weaknesses, and like it or not it’s easy for most of us to see these weaknesses vs. our strengths, but today’s ask an expert has flipped the script by challenging people to change their perspective. David Rendall is a former professor, part-time comedian, and brilliant speaker talks about his philosophy of why “weird is wonderful and we…

Your logo is not your brand, no matter how much you want it to be, nor how many thousands of dollars you spent creating it. Today’s Ask an Expert guest, Denise Lee Yohn is a branding expert who has worked with big brands from Frito Lays to Oakley. Today we talk about her book Fusion, which outlines why where your brand and culture intersect matters…

With manufacturing shortages and limited inventories coming up against increased consumer demand dealerships need to adapt quickly says today’s Ask an Expert Guest. Stephanie Reck, National Sales Director for CF Search Marketing, talks about how dealerships are getting creative with variable marketing, fixed strategies, and improving the customer e…

We’ve all heard it’s the thought that counts, but that’s only true if it’s a thoughtful thought, says our Ask an Expert guest. John Ruhlin was a humble farm kid from Ohio who became the biggest Cutco distributor in the company’s history. Today he helps companies with his Giftology approach which focuses on cutting through the noise, strengthening r…

There is a paradigm shift when it comes to selling within the automotive industry towards servicing and not selling, shares our Ask an Expert guest. Jose Morales, CP of Corporate Relationships at Applied Concepts, shares how they are coaching and training dealerships to deal with a much more informed consumer. He also shares, automotive sales & mar…

There are headhunters everywhere, but Pronexia Co-Founder Marina Byezhanova shares their unique human-to-human approach that produces better A-list matches. In this Ask an Expert interview Marina shares one of the best hiring practices to ensure you get the talent you want. She also discusses the importance of a personal brand and how she personall…

85% of the most meaningful interactions between you and your child happen before the end of their 18th Summer. Jim Sheils, a successful real estate entrepreneur, started looking for ways to maximize his relationship with his kids more during this period. As these ideas and techniques came together, he soon founded 18 Summers, which has helped impro…

Imagine joining 1-800-GOT-JUNK as employee #15 and scaling it up to over 3,100. Our Ask an Expert guest today Cameron Herold, Founder of the COO Alliance, talks about how COOs and CEOs should have a dynamic yin/yang relationship. Effectively filling in the deficiencies of the CEO, no matter what those are, to provide a better framework for companie…

Sasha Strauss shares his insights on several topics from brand strategies, meaningful customer communication through storytelling, corporate responsibility, the value of being empathetic, and how valuable video can be moving forward for companies. Sasha is a USC professor and the Founder and Managing Partner at Innovation Protocol, a branding and s…

Meals on Wheels Diablo Region has seen a 40% increase but has faced difficult challenges serving a senior community that is especially at risk for COVID-19. Caitlin Sly, newly named Executive Director, has talked about how they’ve strategically and operationally pivoted through these challenging times.…

Geoff Smart, Chairman and Founder of ghSMART, a Leadership Advisory Firm that was just voted #1 firm to work for by Vault shares key leadership and hiring strategies. These ideas come from his book Who, which is the global top-selling book on hiring talented teams.By Geoff Smart

Why should you pay for marketing that’s 50/50 win or lose when you can be focused on performance-based marketing? Robert Glazer, the founder of Acceleration Partners, talks about how they help businesses build and scale performance-based marketing platforms. The backbone of his organization though is an award-winning culture that has helped them qu…

“Successful people don’t get everything done, they get the most important things done” states today’s Ask an Expert guest, Christo Popov. Christo is the Founder and CEO of Fast Track, an organization that has studied hundreds of companies around the world in an effort to show companies the beauty and simplicity of the 80/20 rule. He outlines how su…