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It’s About Serving, Not Selling

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Manage episode 411808240 series 3341606
Content provided by Propelo Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Propelo Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 411808240 series 3341606
Content provided by Propelo Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Propelo Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."

  continue reading

66 episodes

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