004: Building Real Relationships and a Qualified Audience on Instagram and Beyond with Miranda Allen

Outcome Studio Podcast - Marketing & B2B Technology Talk

Show highlights:

00:45 - Quick clip of Instagram influencer Miranda outlining advice for why 20,000 followers DOES mean sales 04:43 - How a hobby led to starting a business and helped Miranda gain expertise with Instagram 06:48 - Balancing sharing personal life with your business brand for building real relationships and trust with your community 09:35 - Instagram is working for small businesses, and why, especially for B2C (businesses selling to consumers, versus other businesses) 11:40 - Mobile-first marketing, including Instagram, leveraging direct messaging as a huge business builder IGTV (Instagram TV) versus YouTube from a product and interface standpoint 13:45 - Doing long form video and "showing behind the curtain" of your business. The trending guidance of "document versus creating" content and how a content plan helps the fear and quality of longer form video 20:20 - How Miranda built a community of 20k followers and challenged Aaron's mindset that "feel good" metrics do not necessarily lead to business outcomes 24:10 - Hashtag strategy and why it matters for organic growth, with common mistakes #hashtagcocktail 30:45 - Paid ads MUST leverage the same personalized, relationship building mindset that organic does 32:00 - Warming a targeted audience with ads spaced out, retargeted and timed along the buyer's journey 38:15 - Seth Godin's permission marketing and how the principles can be applied to digital ads, same as events/ tradeshows and email marketing 41:00 - Marketing Automation and still keeping empathy and being contextual with behavioral triggers for email sends, and email nurture philosophies 44:05 - Timing along the buyer's journey 45:50 - Stay patient, give the strategy time because it works