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EP050: Bankruptcy, Advocacy, and Currency!
Manage episode 222035689 series 1676096
Learn about the reasons why so many big brands are disappearing, the best customer service email ever, and freedom of choice at the ATM. Bite-Sized Delight From the Episode: • Why almost every industry is suffering from commoditization, low barriers to entry, and low switching costs for consumers - which is forcing companies to adopt a customer-centric mindset instead of a product-centric mindset in order to stay afloat. • How a pet brand continues to build life-long customers, time and time again. • How a bank changed its behavior to focus more on customers’ wants and needs. Are You Looking for Things We Referenced? • “The Violence of the Experience Economy” – by Mary Drumond, LinkedIn
Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!
185 episodes
Manage episode 222035689 series 1676096
Learn about the reasons why so many big brands are disappearing, the best customer service email ever, and freedom of choice at the ATM. Bite-Sized Delight From the Episode: • Why almost every industry is suffering from commoditization, low barriers to entry, and low switching costs for consumers - which is forcing companies to adopt a customer-centric mindset instead of a product-centric mindset in order to stay afloat. • How a pet brand continues to build life-long customers, time and time again. • How a bank changed its behavior to focus more on customers’ wants and needs. Are You Looking for Things We Referenced? • “The Violence of the Experience Economy” – by Mary Drumond, LinkedIn
Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!
185 episodes
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