Clinical Marketing

The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

An interview with Katie Read, LMFT about what it means to be a Therapreneur and the frequent mistakes that therapists make when writing their websites. Curt and Katie interviewed Katie about the unique challenges for therapist marketing and how to use Motivational Interviewing to improve your website.

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.

To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Interview with Katie Read, LMFT

Katie Read, LMFT, helps therapists grow...then OUTgrow...their practices! Katie helps clinicians overcome scarcity-mindset, get clear on their most meaningful work, create highly-converting websites, and create additional income streams in coaching, consulting, course creation, and more!

Connect with Katie here:

www.katieread.com

www.facebook.com/groups/therapreneurs

www.facebook.com/therapreneurcoach

In this episode we talk about:

• How crappy therapist websites are
• The desire to move beyond the therapist office
• What a “Therapreneur” is
• How to outgrow the old ideas of what therapists can be
• When therapists are pushed down for being “too big”
• Debunking the idea that therapists are shy and mousy
• What happens when you look beyond the office
• The problems most therapists make when writing the copy for your website
• The importance of using the clients’ language when describing clinical concerns
• The scourge of psychobabble, academic, or jargon language used in websites
• How to include your achievements and CV information on your website, if it is relevant for ideal client
• What therapists bring to the marketing game
• Why videos are important for your marketing
• How to use Motivational Interviewing to write your website
• The awful truth that we all respond to scarcity marketing
• The unique challenge for marketing therapy (without scarcity as a possibility)
• Where the marketing questions can go wrong
• The tendency of therapists to copy other therapists in their marketing and water down their voice
• Why so many people use Brene Brown quotes
• Designing your profile to speak to your ideal clients
• How to find your voice and the language you can use to speak to the clients you serve
• The importance of Niche for marketing, specialization, training, and efficacy
• The fear of turning away clients – and why that is short-sighted
• How to grow by niching down sufficiently for your area