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Chasing Excellence

Ben Bergeron & Patrick Cummings

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Exploring how we can live a life of better health and increased fulfillment. We answer listener questions about the five factors of health, dive deep into what it takes to live a life of excellence, and explore the strategies and frameworks to help us chase what truly matters.
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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building ...
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Here at TB12, we’re focused on empowering anyone to live pain-free and perform their best. The goal of the Keep Going Podcast is to create meaningful connections between our global, health-minded audience and a diverse group of world-renowned athletes, coaches, and subject matter experts. We believe that better health comes from paying better attention, so tune in with an open mind and let’s get better together. Let’s go!
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Ben Bergeron gets vulnerable about his journey to becoming a better leader in this episode of “Run a Profitable Gym,” recorded live at the Two-Brain Summit in Chicago on June 9. Ben, a legendary coach and gym owner, discusses the three pillars of team health—culture, vision and accountability—and explains how they were lacking in his gym, CrossFit …
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If you multiplied your client count by an average revenue per member (ARM) of $500, what would the number be? What would that number do for your gym and your family? Today on “Run a Profitable Gym,” host Mike Warkentin talks with a fitness entrepreneur whose ARM is well over $500: George-Anthony Dulal-Whiteway of Brainstorm Fitness in San Diego, Ca…
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👋 Weekly Newsletter & Premium Subscription We dive into listener questions about the five factors of health, focusing on the MOVE category. We discuss improving muscle-ups, taking precautions against rhabdomyolysis, optimizing workouts in small CrossFit gyms, and prioritizing strength training as we age. TIMESTAMPS: 00:00 Introduction and Welcome 0…
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Many gyms are “racing to the bottom” with lower and lower prices that destroy their value. This happens because of commoditization: When clients can’t differentiate between options, they choose the cheapest one, so many gym owners feel pressure to compete on price. But this approach shrinks the profit margin until the gym is forced to go out of bus…
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We’re revisiting a past discussion that focused on the basics of simplifying nutrition. We explore the two primary considerations for creating a nutrition plan: understanding personal goals and determining one's eating style. We discuss three essential buckets of nutrition—quality, quantity, and macronutrient balance—and how they align with differe…
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This month’s Two-Brain leaderboard tracked average revenue per member per month (ARM), with the Top 10 running from $508 to $1,203 USD. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with ARM leader Yoni Levitan, owner of 3 Seasons Personal Training in Toronto, Canada, to learn the secrets behind his massive ARM. First of …
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We’re exploring how to train alone effectively by breaking down four key elements: self-discipline, necessary equipment, having a structured plan, and moving with proper technique. 00:00 Introduction and Welcome 01:02 Listener Shoutouts 02:38 Topic Introduction: Training Alone Effectively 04:16 Key 1: Self-Discipline 11:15 Key 2: Necessary Equipmen…
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Every month, we pull data from a thousand Two-Brain gyms around the world, and we look for the top performers in each category. Then we interview them and share their secrets with you. This month’s leaderboard tracked average revenue per member (ARM)—how much clients pay for a gym’s services each month. In this episode of “Run a Profitable Gym,” Ch…
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We’re revisiting a conversation from March 2023 about the ten pillars of trusting the process. These pillars, originally created for elite athletes, are just as applicable to anyone pursuing meaningful goals. We explore each pillar in depth, covering topics like defining success for ourselves, maintaining perspective, maximizing our time, and culti…
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We jump into a bunch of listener questions spanning our five factors of health - nutrition, exercise, mindset, connection, and recovery. For long time listeners, this is our updated 2:00 Drill! From debating the risks and benefits of extra skill work after CrossFit classes, to cultivating grit in athletes and children, to practical tips for packing…
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The theme of the 2024 Two-Brain Summit was virtuosity: doing the common uncommonly well. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper provides a broad recap of this year’s summit, which took place June 8-9 in Chicago. Over 1,000 gym owners and coaches were in attendance to hear from presenters such as Jason Khal…
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We’re diving into the practical, actionable steps you can take to optimize your health and performance across our 5 Factors of Health (movement, recovery, nutrition, mindset, and connection). We share our top four tactics for each category, providing you with a comprehensive roadmap to upgrade your daily habits and routines. From combining strength…
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Raising rates can be scary—but you won’t bleed members if you follow the right plan. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Tim Rainer, owner of Fit One Five in Franklin, Tennessee, to discuss the ins and outs of raising rates at a gym. Tim tried raising rates on his own three times, but none of the increases …
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In this episode, we talk about the findings of the National Weight Control Registry, an extensive study that has tracked over 10,000 individuals who have achieved significant and sustained weight loss. We explore four key habits that have emerged as common threads among those who have successfully maintained their weight loss over an extended perio…
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Every gym owner must raise prices at some point—and it can be nerve wracking. Today on “Run a Profitable Gym,” you’ll learn exactly how to implement a rate increase, step by step, without generating a flood of cancellations. In this episode, Mike Warkentin chats with longtime Two-Brain mentor and former gym owner Greg Strauch, who shares Two-Brain’…
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In this episode, we dive into some thought-provoking listener questions about major life decisions, relationships, and mental health. From weighing the importance of family connections versus career opportunities when considering a move, to the challenges of dating in midlife, to the powerful combination of fitness and therapy, we explore these com…
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Imagine paying yourself $16,000-$38,000 per month as a gym owner. Today’s guest on “Run a Profitable Gym” does just that. In this episode, host Mike Warkentin sits down with top-earning gym owner Darren Thornton of Defy Functional Fitness in Toronto, Canada. Darren, a regular on Two-Brain’s leaderboards, shares actionable steps you can take right n…
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In this episode, we dive into a listener question about how to better use our downtime in the evenings when energy and focus are low, especially if we want to avoid mindlessly watching TV and instead do things that move us closer to our goals. We explore strategies for gradually improving habits, making the most of those precious first and last hou…
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If an emergency pulled you away, could your gym operate without you? In this episode of "Run a Profitable Gym," host Mike Warkentin and Two-Brain founder Chris Cooper dive into one of the most crucial aspects of running a successful gym: systemization—aka, building a business that runs smoothly even when you’re not there. They lay out the steps you…
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We’re getting into the crucial topic of recovery and discussing four common ways people tend to undermine their own recovery process. We explore the importance of understanding why recovery is necessary, the different types of stress and stimuli that training places on the body, and how the time needed for recovery can be flexible based on our proa…
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Saara Snellman has succeeded where many other CrossFit affiliate owners have failed: CrossFit Kreis 9 in Zurich, Switzerland, has 340 members and generates most of its revenue through group classes. While many gym owners struggle to acquire and maintain 150 members, Saara loses only 10 of 340 members a month. To replace them, she just goes to her w…
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We’re diving into the profound wisdom of Bruce Lee, a renowned martial artist, philosopher, and actor. We've curated three thought-provoking quotes from his interviews, and these quotes serve as catalysts for our discussion. Through his words, we explore themes of self-awareness, resilience, and the art of navigating life's challenges with grace an…
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Two-Brain’s March leaderboard tracked net owner benefit (NOB)—profit, salary and anything extra the gym pays for. Every gym owner on the leaderboard brought home more than $16,000 USD in March, based on a rolling three-month average. The top number? Way over $30,000! In this episode, Two-Brain founder and CEO Chris Cooper reveals the Top 10 NOB fig…
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❤️ Weekly Newsletter & Premium Subscription In this episode, we revisit a conversation from our archives, originally released in 2018. It's a discussion about parenting tactics and strategies, covering topics like building grit, developing a growth mindset, balancing vulnerability with complaining, and more. THANKS TO OUR SPONSORS 🔗 A legendary and…
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Today on “Run a Profitable Gym,” host John Franklin is joined by Jason Khalipa, 2008 CrossFit Games champion, founder of NCFIT Gyms and TRAIN HARD online training, and host of the “Jason Khalipa Podcast.” Jason gives listeners a sneak peek into his value-packed presentation for the 2024 Two-Brain Summit, set for June 8-9 in Chicago. Between his bus…
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❤️ Weekly Newsletter & Premium Subscription We’re diving into our MOVE category this week, exploring the art of crafting an effective exercise routine while on vacation, striking a balance between physical demands and mental rejuvenation. Additionally, we navigate the intricate path of reintegrating training into one's lifestyle after a period of b…
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