CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai. David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from ...
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The CPG Guys Fast Forward hosted by Bryan Gildenberg explores the why, the what else and the what’s after next in omnichannel retail.
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Welcome to the Retail Journey where we will cover important topics, interview industry stakeholders, and address emerging trends as we journey through our mission of helping our listeners thrive in retail. Your hosts for this show are CEO James Harris and CGO Charles Greathouse.
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1
The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O'Bryen
35:58
35:58
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The CPG Guys are joined in this episode by Deren Baker CEO of Flywheel Ventures and Molly O'Bryen Sr. Director, Head of TikTok Shops at Flywheel Ventures, part of the Flywheel Commerce Network. Follow Deren on LinkedIn at: https://www.linkedin.com/in/derenbaker/ Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-o-bryen-3a050147/ eMail …
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1
Responsible Retail Through Ethical Sourcing with Kaylynn Jordan
37:02
37:02
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Imagine the transformative power of a marketplace that not only thrives on quality products but also on the stories of the people who craft them. That's precisely the vision Kaylynn Jordan, the founder of Ethical Sourcing Network and Global Purpose, walks us through in our latest chat. Kaylynn's passion for India and the rights of workers in the gl…
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LIVE at Cannes Lions - AI & User Experiences with Amazon's Jay Richman
37:22
37:22
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37:22
The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial i…
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Setting Goals Before Spending Dollars with Allume Group’s Andrea Leigh
36:23
36:23
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Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group. Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online. Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys. They discuss how Andrea got …
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Self-Service Programmatic with Albertsons Media Collective's Evan Hovorka & LiveRamp's Lori Johnshoy
55:04
55:04
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55:04
The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity,…
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Building Brand Loyalty Through Retail Media with Walmart Connect's Ryan Mayward & Omnicom Commerce Group's Jacquelyn Baker
36:03
36:03
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36:03
This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67…
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Focusing on Marketing Efficiencies with Daasity's Dan LeBlanc
32:58
32:58
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We're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity. Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms. They discuss how the flower industry taught Dan about LTV …
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Coalition Retail Media with Giant Eagle's Joell Robinson & Bridg's Neil Murphy
37:28
37:28
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The CPG Guys are joined in this episode by Joell Robinson, Senior Director for Retail Media Sales & Activation at Giant Eagle & Neil Murphy Chief Revenue Officer at Bridg, a division of Cardlytics. This episode is sponsored by Bridg. Follow Joell Robinson on LinkedIn at: https://www.linkedin.com/in/joellguglielmo/ Follow Leap Retail Media Network o…
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1
Enabling Full Funnel Beauty Care Media with Sephora's Marco Steinsieck
43:29
43:29
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The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer. Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/ Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/ Follow Sephora onli…
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1
Prepared for Anything: Walmart's Crisis Management Strategy with Jen Enssle
40:22
40:22
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Curious about how Walmart tackles disasters with precision and preparedness? Join us in a conversation with Jen Enssle, Walmart's Director of Supply Chain Emergency Operations, as she shares her strategies for managing emergencies like hurricanes and tornadoes. From meticulous contingency planning to educating store operators, Jen gives us a front-…
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1
Modern Consumerism and Retail Media with Mindshare’s Jeff Malmad
44:04
44:04
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44:04
The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday's - the retail media minute. Jeff's previous episode can be found here and is one of our top performing episodes of all time to the day : 'the ABC's of retail media' https://podcasts.apple.com/ca/pod…
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Digital Shopping Experiences with Albertsons' Jill Pavlovich
43:49
43:49
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The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies. Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons Companies online at: https://www.albertso…
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1
AI-Based Salesforce Automation with Spring Global's Conor Keane & Andre Souza
45:12
45:12
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The CPG Guys are joined in this episode by Conor Keane CEO and Andre Souza Head of Data Science at Spring Global, a company renowned for its engineering excellence in CPG salesforce automation software. This episode is sponsored by Spring Global. Follow Conor on LinkedIn at: https://www.linkedin.com/in/conor-keane-1aaa6/ Follow Andre on LinkedIn at…
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Sri & PVSB recap the highlights & insights from their trip to the 2024 Cannes Lion Festival of Creativity. Follow Cannes Lions on LinkedIn at: https://www.linkedin.com/company/cannes-lions-international-advertising-festival/ Follow Cannes Lions online at: https://www.canneslions.com/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FM…
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1
Building HBC Loyalty with Walgreens Advertising Group's Abi Subramanian
57:47
57:47
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The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/ Abi answers the following questions : 1. W…
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Applied Intelligence for CPG Brands with Reckitt's Imteaz Ahamed
46:40
46:40
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The CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast. This episode was recorded at the Cannes Lions Festival of Creativity. Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence podcast on Apple …
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1
Omnichannel Supply Chain & Last Mile Delivery with Brittain Ladd
1:01:03
1:01:03
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The CPG Guys are joined in this episode by Brittain Ladd, an independent supply chain consultant working with the world's largest brands and retailers. He is very popular for his M&A predictions and ability to accurately stay connected with modern trends. Follow Brittain Ladd on LinkedIn at: https://www.linkedin.com/in/brittainladd/ Brittain answer…
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1
Shoptalk Europe Omnichannel Retail Recap with The FMCG Guys & The CPG Guys
1:00:28
1:00:28
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The CPG Guys and FMCG Guys collaboratively recap the recently concluded Shoptalk Europe conference. Sri Rajagopalan & Daniel Torres Dwyer attended the conference LIVE and are interviewed by CPGGUYS co-host Peter VS Bond as he digs deep on trends, retail participation and what's next. Follow Sri Rajagopalan on Linkedin : https://www.linkedin.com/in/…
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1
Crafting a Relevant Brand in the Digital Age with Toby Teeter
41:20
41:20
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Embark on a digital odyssey with Toby Teeter, a former law student turned internet entrepreneur extraordinaire. As Toby narrates his transformation from a legal eagle to a digital marketing maven, he spills the secrets behind creating an online business empire that started with humble one-page websites. Journey with us through the origins of Toby's…
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The Evolution of Retail Media with Walmart Connect’s Doug Jossem
50:04
50:04
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50:04
The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart. Follow Doug Jossem on LinkedIn at: https://www.linkedin.com/in/doug-jossem-2595574/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: http://walmartconnect…
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Marketing Iconic Snacking Brands with Kellanova's Julie Bowerman
43:57
43:57
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43:57
The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability. Follow Julie Bowerman on LinkedIn at: https://www.linkedin.c…
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Talking Loyalty with ibotta's Chris Jensen
44:11
44:11
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44:11
The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping platforms in the Unite…
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Omnichannel Retail with Media, Ads + Commerce's Andrew Lipsman
47:55
47:55
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The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets. Follow Andrew Lipsman on Linkedin at : https:…
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1
Defining Value Engineering with Lettuce Commerce’s Joe Gaudreau
35:43
35:43
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Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development. Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuc…
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Consumer 360 Recap with NielsenIQ's Liz Buchanan
57:30
57:30
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The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buch…
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1
Charting Retail Success Through Family Fun: Flybar's Andrew Mull
30:12
30:12
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As we journey through the winding path of retail adventures, Andrew Mull, the savvy head of sales at Flybar, joins us to unravel his tapestry of experiences. His rise from Michigan's retail roots to the forefront of Walmart's sales floor is a story of grit, innovation, and a keen eye for what shoppers truly want. Through engaging tales, Andrew pain…
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The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ …
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The Intersection of Gaming and Commerce with Hashku’s Joel Ponce
27:19
27:19
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This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming. They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), ho…
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1
Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan
50:18
50:18
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50:18
The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, Cely Moreno-Mosier, Sr Director of Omnichannel Marketing & Retail Media Partnerships at Pepsico & Ellen Mulryan, Sr Director of Retail Data Partnerships at The Trade Desk Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm…
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1
Media Spend Management with MIO Marketplaces' Sean Halter
50:23
50:23
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The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace, your one stop shop for brand, agency and providers. With a concept of a 'campfire' meetup between CMO's, Agencies and providers, MIO is your solution for comprehensive, cross platform media spend management. Sean is also the host of the show 'CMO suite' found …
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1
Thinking of Omnichannel as Part of the Greater Whole with The Partnering Group's Danny Silverman
33:14
33:14
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33:14
Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies. They discuss how …
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1
Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal
39:05
39:05
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39:05
Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others. Parbinder shares the incredible story of his famil…
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What a Great In-Store Experience Looks Like with Grocery TV's Marlow Nickell
30:43
30:43
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30:43
Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery. With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores. They discuss Grocery TV's journey since its founding in 20…
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Brand Revival with Eagle Foods' Cindy Blum
58:19
58:19
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58:19
The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods, a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also branched into deliciously awesome retail snack foods. Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/ Follow Eag…
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1
Wh-The-Tech with Nestlé Purina's Padma Hari & Maesa's Oshiya Savur
1:06:51
1:06:51
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In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast. Subscribe to the "Wh-The-Tech" podcast: Apple Spotify Follow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https:/…
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1
Commerce, Omni and Why with firstmovr's Chris Perry
42:25
42:25
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42:25
Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectati…
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Cookieless Identity Resolution with Bridg’s Neil Murphy
50:38
50:38
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50:38
The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rew…
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Q1 2024 State of the Industry with Sri & PVSB
54:07
54:07
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Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What's the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need to now be back in store? Is ecommerce slowing down for r…
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Why Being the Voice of the Customer is So Important with Inmar Intelligence's Leah Logan
42:13
42:13
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Dave's guest on today's show is Leah Logan, General Manager, Retail Media at Inmar Intelligence. Leah has been working within the retail media space for over 15 years. They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands ar…
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1
Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell
47:01
47:01
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47:01
In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue.…
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1
Media & Merchandising Integration with Roundel’s Matt Drzewicki
1:00:03
1:00:03
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In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/ Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/ Follow Roundel online at: https://round…
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1
Operating in a Test-and-Learn Environment with Dexcom's Wayne Blum
34:32
34:32
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Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce manageme…
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1
Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki
1:03:24
1:03:24
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In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/ Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/ Follow iOPEX online at: htt…
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1
Reflecting on the Early Days of eCommerce with Deloitte Digital's Paul do Forno
34:51
34:51
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Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:4…
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1
Standardization & Transparency in Retail Media with CVS Health's Parbinder Dhariwal
21:47
21:47
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In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/ Follow CVS Media Exchange on LinkedIn at:…
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1
Modern Trade Promotion Management With Vividly's Nikki McNeil
44:42
44:42
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The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management. Vividly's solution helps fast growing brands streamline their trade management, reduce the time and effort spent reconciling deductions and give t…
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1
The Fundamentals of eCommerce with Jelmar's Valeria Shumaker
51:42
51:42
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The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at: https://www.linkedin.com/in/valeriashumaker/ Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/ Follow Jelmar online at: https://clrbrands.com/ Valeria ans…
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1
The Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike Black
39:19
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This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs." They discuss why Mike is such a prolific poster on Link…
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The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman Follo…
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Beauty Industry Insights and Retail Growth Strategies with Walmart's VP Creighton Kiper
40:52
40:52
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40:52
Prepare to be mesmerized by Creighton Kiper, Vice President of Merchandising at Walmart for Beauty as he shares expert insights into the beauty industry's seismic shifts and strategies. This episode is an invitation to peek behind the curtain of Walmart's innovative approach to beauty in 2024, from cutting-edge cosmetics and hair care to the digita…
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