Best Carlos Nouche Podcasts (2025)

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Episode 341: Become the CEO of Your Role with Lee Benson 36:44

4h ago36:44

36:44

What do playing 1,000 nights in clubs and running a $100M+ business have in common? According to Lee Benson, everything. In this episode of The B2B Revenue Executive Experience, we sit down with Lee to discuss how the MIND Methodology can align teams, drive growth, and create unprecedented business value. Lee is a bestselling author, successful ent…

1
Episode 340: Grok Your Customer: Unlocking AI and Customer-Centric Growth with Phillip Swan 43:45

14d ago43:45

43:45

In this episode of The B2B Revenue Executive Experience, Phillip Swan, Chief Product Officer and GTM at The AI Solution Group, joins host Cory Cotten-Potter to explore the intricacies of GTM strategy, the importance of solving "migraine-level problems" for customers, and how to leverage AI responsibly to solve real-world problems. With a career spa…

1
Episode 339: Crime Reporter to CRO: How Investigative Skills Drive B2B Revenue with Rebecca Grimes 47:30

28d ago47:30

47:30

In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sus…

1
Episode 338: Rethinking Customer Engagement Through Gifting with Kris Rudeegraap 32:17

1M ago32:17

32:17

In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts. Now that you know how person…

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Episode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman Sheikh 31:28

2M ago31:28

31:28

Did you know that only 5% of sales professionals embody the best practices that close high-value deals? Imagine if every seller on your team could perform at that level. That's the vision Usman Sheikh. Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement. Now that you…

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Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue 31:15

2M ago31:15

31:15

While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics. Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience. Max is a seri…

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Episode 335: How Gratitude and Mindfulness Boost Productivity by 50% with Lori Saitz 31:33

3M ago31:33

31:33

We often talk about driving growth and increasing revenue. However, we're not focusing as much on growing ourselves and dealing with stressful situations. Nonetheless, more and more organizations are increasingly recognizing that employee well-being is a key element of productivity, creativity, and overall success. The question arises: What are som…

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Episode 334: How AI Can Skyrocket Your Value Management with Craig LeGrande 32:47

3M ago32:47

32:47

AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management. We were wondering: How can tech companies leverage AI to create value, drive growth, and improve customer experience? To help us with …

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New Host, High-Impact Insights 2:36

4M ago2:36

2:36

The B2B Revenue Executive Experience podcast is going through a major change. After two years and over 100 episodes, Carlos Nouche and Lisa Schnare are taking a break to focus on their roles as Managing Partners. So please welcome your new host, Cory Cotten-Potter, Director of Digital Marketing and Enablement at ValueSelling. However, nothing is go…

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Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It 39:21

4M ago39:21

39:21

Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result? Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed. The complexities of buyer personas and the crucial nee…

1
Episode 332: Become Your Best Self with Rob Hartnett 47:24

4M ago47:24

47:24

It’s all possible. In our disrupted and distracted world, change is the new normal. Having a positive mindset and taking positive action is a must. Of course, not without hard work. So then, here's our question for today: How can you become the best possible you, no matter your role? To help us with this today, we have Rob Hartnett, Founder & CEO o…

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Episode 331: The Art of Building a High-Performing Sales Development Team 43:16

5M ago43:16

43:16

Building and leading a world-class sales development team is crucial for the success of any organization. A well-functioning team significantly impacts revenue growth, customer acquisition, and overall business expansion. However, creating such a team requires careful planning, effective leadership, and commitment to key principles that drive excel…

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Episode 330: The RevOps Playbook with Laura Adint and Sean Lane 32:15

5M ago32:15

32:15

RevOps is a strategic function within organizations that focuses on aligning sales, marketing, and customer success teams to drive revenue growth and scalability. It plays a crucial role in ensuring the smooth functioning of these departments, optimizing processes, and maximizing revenue generation. But how can you leverage RevOps to build a high-g…

1
Episode 329: How to Stay Ahead in the New Era of Work with Mary Shea 36:40

6M ago36:40

36:40

The rapid advancement of technology, especially in AI, has profoundly impacted all industries and is reshaping the way we work. As AI continues to evolve, the future of work presents both challenges and opportunities. The outdated business playbook must evolve. Success requires a shift in mentality, internal processes, operations, and even values. …

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Episode 328: Why the Human Touch Still Matters in an AI-Driven World with David Connors 30:45

6M ago30:45

30:45

It's no surprise that AI is becoming increasingly dominant in various industries, including sales. AI has the potential to revolutionize the sales process by automating tasks, analyzing data, and providing valuable insights. However, despite all the excitement and hype surrounding AI sales, the human touch still plays a crucial role. Today's questi…

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Episode 327: Building and Scaling a SaaS Powerhouse with Benjamin Johnson 37:08

7M ago37:08

37:08

With the rise of cloud computing and the increasing demand for software solutions, SaaS has emerged as a dominant model for delivering software applications to customers. However, with intense competition and rapidly changing customer needs, SaaS companies must adopt effective strategies that will enable them to not only survive but thrive in the l…

1
Episode 326: How to Position Your Company as a Market Leader in M&A with Aron Bohlig 28:20

7M ago28:20

28:20

So many companies start out with the goal of going public and hitting it big. But, unfortunately, for many of them, a successful exit via a merger or purchase is far more likely. We wondered: What are the best strategies to position your company as the go-to-market leader during an M&A process? To help us with this today, we have Aron Bohlig, Manag…

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Episode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags Gupta 33:46

7M ago33:46

33:46

When you do something innovative and extraordinary, you go from 0 to 1. While you might not become the next Apple or Amazon, we decided to gather the top insights to take your business to the next level. So, we asked: What are some of the most effective go-to-market strategies for startups going from early days to scaling up their business? To help…

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Episode 324: Where New Revenue Leaders Should Focus Their Energy with George Eliopoulos 38:09

7M ago38:09

38:09

Revenue growth is a key priority for organizations. Now, let's say you're taking over a revenue team. Where do you start? Or, in other words... How should a new revenue leader inheriting an existing team with predefined goals determine what that revenue engine should look like, from hiring to structure and processes? To help us with this today, we …

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Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter 33:47

8M ago33:47

33:47

Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth. However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics. Therefore, we wanted to find out: What are the top sales strategies for effectively scaling your revenue? To help us with this today, we have Greg Nutt…

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Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin 36:53

8M ago36:53

36:53

Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch? To help us with this tod…

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Episode 321: Mastering the Art of Cold Calling with Jason Bay 42:29

8M ago42:29

42:29

Sales is hard right now. Sales cycles have lengthened by 40% since 2020. Fewer reps are achieving their quota in tech. So the question is: What are some strategies to help you stand out from the crowd? To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sale…

1
Episode 320: From Ground Zero to Sales Hero with John Westman 28:05

8M ago28:05

28:05

Winning in sales today requires more than persuasive skills and product knowledge to succeed. Experienced businesses have learned this the hard way. But what if you're just at the beginning of your sales journey? If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first cult…

1
Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes 35:08

9M ago35:08

35:08

Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome. To thrive, you need to develop a strong emotional muscle. The question is: How does emotional fitness relate to our performance under pressure and our long-term resilience in sales? To help us with this today, we have Ben Drakes, Founder…

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Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer 27:03

9M ago27:03

27:03

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities. But things start changing with a little help from AI. How can generative AI align B2B marketing and sales teams for revenue growth in 2024? To help us with this today, we have Nathan Schlaffer, CEO and Fou…

1
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski 33:08

9M ago33:08

33:08

Customer success and product marketing can be the driving force behind any go-to-market strategy. However, the entire organization must work together to achieve success and deliver measurable results. With that in mind, we wanted to know: How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strat…

1
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath 30:57

9M ago30:57

30:57

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls. B2B sales require a more strategic and personalized approach. However, it's all about setting a strong foundation. Here's the main question: Why should you understand the problems your company solves when building an ideal customer profile and pip…

1
Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant 38:58

10M ago38:58

38:58

Marketing and sales - a powerful combination that can make or break your entire business. The key word here is alignment between those two. Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation. Let's start with a simple question in mind: Why should you build a…

1
Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown 33:37

10M ago33:37

33:37

The evolution of the buyer-seller journey is a never-ending story between the two sides. However, in the last 5 years, the changes have been remarkable. We wanted to find out: How are changes in buyer-seller dynamics causing friction in the sales process? To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. G…

1
Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement 36:47

10M ago36:47

36:47

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback. That is sales enablement. Sales enablement has become an integral part of every successful organization. So then, we asked ourselves: How can you effectively integrate sales enablement with your sales stra…

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Episode 312: Find Your Ideal Customer Profile with Eric Holmen 31:41

10M ago31:41

31:41

Many startups get their Ideal Customer Profile (ICP) wrong. The results? Low-quality leads, decreasing revenues, and unhappy customers. It's time to fix that. How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention? To help us with this today, we have Eric Holmen, Former CEO of Splash. Eri…

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Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet 40:28

11M ago40:28

40:28

Sales training plays a key role in the success of any business. It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals. If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to pr…

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Episode 310: Modernizing Hiring Criteria for Next-Gen Leaders 43:35

11M ago43:35

43:35

It used to be so easy to hire a professional with hundreds of CVs flooding your inbox. But the game has changed, and to become the best, you need the best. Technology has changed the rules, and that's where the problem lies. Well then, we have a big question: How can you shed some of your limited beliefs when it comes to hiring criteria and moderni…

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Episode 309: The Evolution of DevOps and Its Next Frontier with Matthew Volm 35:43

11M ago35:43

35:43

The RevOps function has changed tremendously fast. What was relevant yesterday doesn't work today anymore. Well then, a logical question emerges: Considering the evolution of RevOps over the past several years, where is the industry heading, and what are the lessons learned from building a global RevOps community? To help us with this today, we hav…

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Episode 308: How to Win More with Less in B2B Sales with Guy Rubin 38:24

11M ago38:24

38:24

B2B sales teams are constantly seeking new strategies and tools to drive revenue growth. One of the most powerful resources at their disposal is data and technology. But that's just one piece of the puzzle. So, today's question is: How can you make revenue more predictable by aligning your go-to-market teams to win more with less? To help us with t…

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Episode 307: How to Build a World-Class Enablement Function with Kelly Lewis 37:23

11M ago37:23

37:23

Businesses are constantly seeking ways to enhance efficiency, productivity, and overall success. One key area that has gained significant attention in recent years is the enablement function. However, building a successful enablement function requires more than providing employees with the necessary resources . The logical question that comes to mi…

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Episode 306: Unleash Your Rep Superpowers with Steve Waters 40:42

12M ago40:42

40:42

In today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects. How can you find your rep superpowers? What is the difference between coaching forward and call reviews? What data-driven go-to-market strategies allow you to really measure rep productivity? To help us with these incredible topics toda…

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Episode 305: How to Overcome the Sales Effectiveness Blockade with David Byck 37:09

12M ago37:09

37:09

Achieving sales excellence is not an easy feat. Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line. To solve a problem, you must first acknowledge and understand it. Therefore, ask yourself... What are the top things that get in the way of my sales effectiveness? …

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Episode 304: Beat the Stress and Reach Outrageous Success with Dan Waldschmidt 33:56

12M ago33:56

33:56

Sales and marketing professionals often find themselves dealing with immense stress and pressure. Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage their mental and emotional health. However, work must be done, and life must go on. So, the question of the day is: How can we manage stress in our l…

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Episode 303: Breaking Through the Scaling Ceiling with David Weiss 34:15

1y ago34:15

34:15

Dreaming about scaling your business sounds nice. But taking real action and actually making it happen is what sets apart true winners. However, even those who are trying to find it hard to discover the winning formula, often fail. Why are so many companies struggling to scale, and what can they do about it? To help us with this incredible topic to…

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Episode 302: Inspiring Action Through Storytelling with Karen Eber 40:29

1y ago40:29

40:29

We all love a great story, but few know how to tell one. However, storytelling is an incredibly effective way to inform, influence, and inspire others in both personal and professional settings. So, how can you become a great storyteller by learning the science behind it? To help us with this incredible topic today, we have Karen Eber, CEO and Chie…

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Episode 301: From Tech Sales to Business Conversation with Eric Shaver 37:57

1y ago37:57

37:57

So many sales professionals get caught up in the nitty-gritty of products and tech specs. Then, they wonder why their deals go wrong. We believe it is because they don't have genuine business conversations. So, how can sales professionals switch from sales to a business dialect? To help us with this incredible topic today, we have Eric Shaver, Mana…

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Episode 300: The B2B Revenue Executive Experience's Milestone Celebration with Chad Sanderson 1:03:08

1y ago1:03:08

1:03:08

Today is a special day for The B2B Revenue Executive Experience. It is our 300th episode. And we're celebrating it by exploring the podcast's past, present, and future. To help us with this today, we have a very special guest - the founder and host of the first 250 episodes of The B2B Revenue Executive Experience podcast, Chad Sanderson. Now that y…

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Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight 32:12

1y ago32:12

32:12

When you think of sales, what's the first image that comes to your mind? You're probably thinking of a used car salesman, insincere, overly friendly, wearing flashy, outdated suits, making grandiose promises about how good the car is. Well, you're not alone. But the reality is not always what it seems. So, how can we overcome the image of the stere…

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Episode 298: Is AI Set to Replace SDRs? With Gabe Lullo 35:07

1y ago35:07

35:07

Some people are saying that AI is gonna be replacing key roles such as the sales development representative (SDR). We can't see the future. All we can do is make assumptions. But one thing is clear. It has definitely changed the sales game. So, how do new techs and innovations like AI influence the SDR function? To shed light on this important topi…

1
Episode 297: The Powerful Intersection of ABM and RevOps with Lorena Morales 29:38

1y ago29:38

29:38

Companies constantly seek new strategies to drive growth and increase revenue. In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps). But how does their interaction help to pull in the revenue? The synergy between ABM and RevOps cre…

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Episode 296: Personalization and Authenticity in Sales Communication with George Storm 34:46

1y ago34:46

34:46

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. GUEST: George Storm, CEO at Break the Box and Co-Founder at Skills Subscribe to the Podcast or Write a Review : P…

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Episode 295: Dealing with Burnout as a Top Performer with Stephen Hardy 29:58

1y ago29:58

29:58

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Stephen Hardy, Founder and Director at Navigate the Curve Subscribe to the Podcast or Write a Review : Pan…

1
Episode 294: What Does 'Good' Look Like in Sales? With Kate Lewis 42:42

1y ago42:42

42:42

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Kate Lewis, CEO and Co-Founder of e4enable Subscribe to the Podcast or Write a Review : Pandora Google Pod…

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Episode 293: Tailoring Sales Training for a Multicultural Marketplace with Leon Morris 25:34

1y ago25:34

25:34

Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here. Guest: Leon Morris, Global Sales Productivity & Enablement Advisor at NetSuite Subscribe to the Podcast or Write …

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Carlos Nouche Podcasts

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