This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting your article, book, or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to inspire and instruct writers as they take the long road trip to write and promote their ideas.
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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.
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rzile@hotmail.com info@brainfoodrecords.com.au @brainfoodrecords Radio mixes from 2013-2018 on Mixcloud & Hearthis. Rob Zile's first EP was released in September 2009 on Artefekz Muzik. Following this EP many doors were opened; from being asked to remix other artists to forging great relationships with other dj’s, producers and record labels from around the world. It also gave him the opportunity to play his first international gig at the WMC Techno Marathon in Miami in 2010, sharing the bil ...
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Get the inside track on how to deliver success in qualified lead generation and sales conversion strategies. Join The Insiders for compelling interviews with today’s thought leaders in sales and marketing. Industry insight. Inspirational perspectives. Inside your world.
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Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us. So, what’s the difference? Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.
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The Justin Brady Show amplifies the best ideas, companies, entrepreneurs, and people on earth. Justin is an emerging tech PR communications guy that works in SEO, content strategy, PR and comms. When he's not amplifying his clients, he's amplifying ideas, companies, entrepreneurs, and people in the larger community. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew M ...
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#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
46:09
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Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and engagement The impact of persona…
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#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso
40:35
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In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personaliz…
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Brain Food Radio hosted by Rob Zile/KissFM/16-07-24/#2 COSTELLO (GUEST MIX)
29:37
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Brain Food Radio hosted by Rob Zile/KissFM/16-07-24/#2 COSTELLO (GUEST MIX)@djcostellohttps://kissfm.com.au/SHOW/brainfoodCostello is a versatile French electronic music producer, artist, and DJ known for his cutting-edge sound and technical prowess. With a rich discography that traverses techno, disco, and beyond, Costello has carved out a niche a…
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Brain Food Radio hosted by Rob Zile/KissFM/16-07-24/#1 ROB ZILE
58:30
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Brain Food Radio hosted by Rob Zile/KissFM/16-07-24/#1 ROB ZILEhttps://kissfm.com.au/SHOW/brainfoodPART 101 - Kicker Balance - Elasticity (Original Mix) 02 - SpunOff - Eldorado (Anastasia Zems Remix)03 - Acida Dominga - State of Consciousness (Original Mix)04 - Blamhaus - Down The Toilet (Original Mix)05 - Human Rebellion - Final Wave (Original Mix…
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Memoir Expert Cristen Iris on the Elements of a Well-Written Memoir
52:36
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Imagine a tent with only one pole – it would collapse, right? The same principle applies to storytelling, where tentpole scenes provide the essential structure and support. This is true for fiction as well as memoirs and documentaries. In this episode, Cristen Iris discusses how tentpole scenes help you identify an intellectual and emotional arc fo…
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#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com
50:54
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Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR. Adam and Dave cover: Adam’s focus on creating engaging content that’s authentic Using LinkedIn’s quick feedback loops to refine your m…
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#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick
44:52
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Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers. Kait, Brad, and Dave …
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#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)
34:23
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Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas. Matt and Dave cover: Creating content for multiple personas without losing your brand’s voice Secrets to engaging webinars …
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Brain Food Radio hosted by Rob Zile/KissFM/02-07-24/#2 MADBEN & KOSME (GUEST MIX)
30:50
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Brain Food Radio hosted by Rob Zile/KissFM/02-07-24/#2 MADBEN & KOSME (GUEST MIX)@madben @kosmehttps://kissfm.com.au/show/brainfoodBoth deeply rooted in electronic music, Madben and Kosme keep an eye on the future, away from fleeting trends and hype. Madben, a Lille native now based in Nantes, delivers a resolutely techno sound heard at Berghain, P…
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Brain Food Radio hosted by Rob Zile/KissFM/02-07-24/#1 ROB ZILE
58:15
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Brain Food Radio hosted by Rob Zile/KissFM/02-07-24/#1 ROB ZILEhttps://kissfm.com.au/SHOW/brainfoodPART 101 - Bleaching Agent - Of Now But Not (Original Mix)02 - Paola Vigorito - In Dub We Trust (Original Mix) 03 - Ali Berger - Rhythm & Simplicity (Original Mix)04 - Bored Marsh - Alright OK! (sLEdger Instrumental Remix) 05 - Bendersnatch - Doppler …
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#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober
52:35
52:35
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Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business. Tas is an expert on landing pages and websites, and she helps marketing teams at companies li…
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#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design
40:52
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Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work. They also cover: How to create a killer creative brief How well-crafte…
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Brain Food Radio hosted by Rob Zile/KissFM/25-06-24/ROB ZILE (full show)
1:28:31
1:28:31
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Brain Food Radio hosted by Rob Zile/KissFM/25-06-24/ROB ZILE (full show)https://kissfm.com.au/SHOW/brainfoodPART 101 - Wallace - Tanzanite (Original Mix)02 - Mildlife - Musica (Mildlife's La Musica Remix)03 - Hermanos Inglesos - Wanderland feat. Lara Chedraoui (Riptide Extended Remix)04 - Kito Jempere - Sergio Leone (Eden Burns Remix V2)05 - Zoo Br…
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#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)
30:37
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This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the…
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Marketing Magic: Turning Customers into Superfans | Goetz Posner
30:30
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Discover the power of integrating creativity and humour into your marketing to drive business growth and deliver exceptional customer experiences. In this episode, Goetz Posner, Global Head of Marketing and Customer Experience at Amadeus, joins Richard on the podcast to discuss: The art of creating impactful marketing strategies that prioritise aud…
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Brain Food Radio hosted by Rob Zile/KissFM/18-06-24/#2 FEDELE (GUEST MIX)
31:39
31:39
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Brain Food Radio hosted by Rob Zile/KissFM/18-06-24/#2 FEDELE (GUEST MIX)@fedelemusic @obscuramschttps://kissfm.com.au/show/brainfood11 track album Depth Of Being arrives in mid 2024 on Fedele’s own label Obscura and is his first since going solo. It is a mix of stylish progression from the signature sound Fedele is known for while also diving more…
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Brain Food Radio hosted by Rob Zile/KissFM/18-06-24/#1 ROB ZILE
58:54
58:54
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Brain Food Radio hosted by Rob Zile/KissFM/18-06-24/#1 ROB ZILEhttps://kissfm.com.au/SHOW/brainfoodPART 101 - The MFA - Ormont (Original Mix)02 - Lovefoxy - Business First (Original Mix)03 - Beroshima - Detroit Tragedy (Frank Muller Mix)04 - DJ 3000 - Part Time Prophet (Original Mix)05 - Niklas Wandt - Slonkers (Man Power Remix)06 - T.Raumhouse - S…
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#150: ABM | What ABM Isn’t – Some Huge Misconceptions of ABM, and What Works in 2024 (with Christopher Rack)
51:07
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Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fosteri…
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#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader
35:18
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Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include: 1. Forget acronyms 2. The story is the strategy 3. Think hard about “offers” 4. Push your team past incremental thinking…
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Brain Food Radio hosted by Rob Zile/KissFM/11-06-24/ROB ZILE (full show)
1:26:53
1:26:53
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Brain Food Radio hosted by Rob Zile/KissFM/11-06-24/ROB ZILE (full show)https://kissfm.com.au/SHOW/brainfoodPART 101 - Finn Hølden - Zzyzx Rd (Original Mix)02 - Frank & Tony - By The End They Will (Octo Octa's Dazed These Days Dub)03 - Crooked Man - YowYow (Original Mix)04 - The Mekanism - About You feat. JAW (Original Mix)05 - Memphis Glass - Look…
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#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short)
54:54
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Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketin…
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#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth
35:16
35:16
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Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They cover How we sold out Drive in 24 hours Why we used a waitlist strategy How much Exit Five has grown How much we're investing into the business this year Solopreneurship PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a bur…
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#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About
50:00
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In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. Discussed in this episode: Leveraging customer insights and data to craft content that …
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Brain Food Radio hosted by Rob Zile/KissFM/04-06-24/#2 LA MANO (GUEST MIX)
31:05
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Brain Food Radio hosted by Rob Zile/KissFM/04-06-24/#2 LA MANO (GUEST MIX)@lamanomusichttps://kissfm.com.au/SHOW/brainfoodBy Rob Zile
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Brain Food Radio hosted by Rob Zile/KissFM/04-06-24/#1 ROB ZILE
57:19
57:19
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Brain Food Radio hosted by Rob Zile/KissFM/04-06-24/#1 ROB ZILEhttps://kissfm.com.au/SHOW/brainfoodPART 101 - Kawari - Eternal Spring (Original Mix)02 - pørtl - Orgn (Zoi Remix)03 - Josh Wink - Iz (Original Mix)04 - Paons, Domenique Xander - Prolog (Original Mix)05 - Vibeat - Atomic Cafe (Original Mix)PART 206 - FriFot - The Robot And The Butterfly…
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#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada
50:11
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Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight. In this episode, they discuss What it means to be a media company Building an audience from scratch Why build…
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Brain Food Radio hosted by Rob Zile/KissFM/28-05-24/ROB ZILE (full show)
1:28:12
1:28:12
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Brain Food Radio hosted by Rob Zile/KissFM/28-05-24/ROB ZILE (full show)https://kissfm.com.au/SHOW/brainfoodPART101 - DJ Subaru - Just Visiting (Original Mix)02 - Mass Digital - I Need Space to Breath (Johnny Invisible Remix)03 - Vasco Ispirian - Flashing On Flushing (Original Mix)04 - Benjamin Frohlich - Don't Let Go (Original Mix)05 - D'FunK - So…
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#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
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Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their bud…
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Brain Food Radio hosted by Rob Zile/KissFM/21-05-24/ROB ZILE (full show)
1:26:49
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Brain Food Radio hosted by Rob Zile/KissFM/21-05-24/ROB ZILE (full show)https://kissfm.com.au/SHOW/brainfoodPART 101 - Sublimar - Deep Wave (Original Mix)02 - Koliseum - Innerverse (Original Mix)03 - Direkt - Slapped (Original Mix)04 - dj airBuss - In My Club (Original Mix)05 - Akumen - My Natural State (Original Mix)06 - Elninodiablo - Jellyfish A…
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We're Hiring for Content Marketing at Exit Five (Details Here)
3:15
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We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up. You can read more about this role and apply here on our job board. Maybe our next great teammate is already listening to the Exit Five podcast...By Exit Five
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#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand
27:50
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Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover Reactions to our rebrand How to nurture the 99% of website visitors that don't convert Advice for shipping a new website Dark social and why you need to make it part of your strategy PS. We’d love to get your…
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Brain Food Radio hosted by Rob Zile/KissFM/14-05-24/#2 DHARMA (GUEST MIX)
30:12
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Brain Food Radio hosted by Rob Zile/KissFM/14-05-24/#2 DHARMA (GUEST MIX)@dharma_tuneshttps://kissfm.com.au/SHOW/brainfoodDharma - Turbulence (Remmah)Dharma - BMO Tune (Lone Romantic)Dharma - Scatty Brain (Lone Romantic)Dharma - Clear Glass (Lone Romantic)Dharma - Caffeine Surfing (Remmah)Dharma - Electric Stress (Remmah)Dharma - Structured Chaos (…
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Brain Food Radio hosted by Rob Zile/KissFM/14-05-24/#1 ROB ZILE
57:15
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Brain Food Radio hosted by Rob Zile/KissFM/14-05-24/#1 ROB ZILEhttps://kissfm.com.au/SHOW/brainfoodPART 101 - Niklas Wandt - Azimuth (Original Mix)02 - D'Arcangelo - MAC101 (Original Mix)03 - Corvad - Clout (Original Mix)04 - Jon Selbo - Keep Ur Luv (Original Mix)05 - Plaster - Fake Spiral (Original Mix)06 - Jørgen Thorvald - Downward spiral (Cryst…
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Book Coach Lisa Tener on How to Navigate Feedback from Editors
49:47
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As a writer, you understand the effort needed to transform raw ideas into polished words. Feedback from beta readers, book coaches, or developmental editors can show that a seemingly complete work requires significant revisions. In today's episode, Lisa Tener, an acclaimed book writing and publishing expert, shares her experiences and insights on n…
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#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)
50:19
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Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fosteri…
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How the humble sprout can transform your storytelling | Jamie Mackenzie
33:43
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Storytelling is not just reserved for those big moments, in fact storytelling is the fabric of all communication connecting 8 billion people across the world...and Jamie can help you harness its power. Jamie Mackenzie (author of 28 Bags of Sprouts – Storytelling with Impact) knows all about this from his work on pulling together 5 businesses from 3…
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#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
52:27
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Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss The principles of building a community LinkedIn personal vs. company page engagement The role of executives in thought leadership content How companies are leveraging influencer partners…
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Brain Food Radio hosted by Rob Zile/KissFM/07-05-24/#2 RODION & MAMMARELLA (GUEST MIX)
29:57
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Brain Food Radio hosted by Rob Zile/KissFM/07-05-24/#2 RODION & MAMMARELLA (GUEST MIX)@rodion_gomma @mammarella @slow-motion-recordshttps://kissfm.com.au/show/brainfoodBy Rob Zile
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Brain Food Radio hosted by Rob Zile/KissFM/07-05-24/#1 ROB ZILE
57:24
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Brain Food Radio hosted by Rob Zile/KissFM/07-05-24/#1 ROB ZILEhttps://kissfm.com.au/show/brainfoodPART 101 - Medway - Resurrection (Ranj Kaler Remix)02 - Paradigm Shift - Love Power (Original Mix)03 - Micronode - Check (Original Mix)04 - Karcelen Jazzpanese - Hentai (Anika Kunst Remix)05 - John Creamer & Stephane K. Feat. Nkemdi - I Wish You Were …
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#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)
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Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator. They talk about leadership and management for people who want to grow their careers and take on a leadership role. Thi…
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#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5
32:52
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Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover How to start building your portfolio as a new agency owner What Sales can do to become a partner to Marketing (and vice versa) Whether podcasts are for brand awareness and lead nurturing Webinars and whether …
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#48 | Eddie Shleyner | The Most Personal is The Most Creative
45:48
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In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. Things discussed in this episode: Teaching yourself a new skill can …
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Brain Food Radio hosted by Rob Zile/KissFM/30-04-24/ROB ZILE (full show)
1:28:20
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Brain Food Radio hosted by Rob Zile/KissFM/30-04-24/ROB ZILE (full show)https://kissfm.com.au/SHOW/brainfoodPART 101 - Ben La Desh - Fine Rise (Original Mix)02 - Jesus Pablo x Pixel8 Trax - The End (Extended Mix)03 - Fouk - Abalone (Original Mix)04 - Andromo & Jared Love - Crows Nest (Original Mix)05 - Selderv - Igray (Original Mix)06 - Feline Mob …
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Amy Davies on How to Build a Following on LinkedIn that Translates to New Opportunities
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In this episode, Amy Davies, a LinkedIn powerhouse, author of A Spark in the Dark, and CEO of First 30, shares actionable tips for turning your LinkedIn activity into new opportunities. Discover the best times to post, what content resonates with audiences, and how to boost engagement. If you're looking to elevate your LinkedIn strategy, this is yo…
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#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)
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Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as How to use AI to ideate and refine your creation process U…
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Brain Food Radio hosted by Rob Zile/KissFM/23-04-24/#2 BOYS' SHORTS (GUEST MIX)
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Brain Food Radio hosted by Rob Zile/KissFM/23-04-24/#2 BOYS' SHORTS (GUEST MIX)@boysshortshttps://iptamenosdiscos.com/boys-shorts-something-to-forget-idi019/https://kissfm.com.au/show/brainfoodBy Rob Zile
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Brain Food Radio hosted by Rob Zile/KissFM/23-04-24/#1 ROB ZILE
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Brain Food Radio hosted by Rob Zile/KissFM/23-04-24/#1 ROB ZILEhttps://kissfm.com.au/show/brainfoodPART 101 - Cabaret Contemporain Club - Bora (Original Mix)02 - Blu.a - Akoustik (Jay Tripwire Beatless Remix)03 - Dubfire - Dark Matter (L.B. Dub Corp Remix)04 - Marco Piedimonte - Skin (Original Mix)05 - Squal G - Waiting 4U (Original Mix)06 - Jacek …
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Navigating the Waters of Rebranding | Chris Betton
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When undertaking a massive project of any kind, sometimes you only know where you should have started once you’ve gained understanding and it’s too late to go back and do it again. Chris Betton (UK and EMEA Marketing Manager, HIPER Global UK) knows all about this from his work on pulling together 5 businesses from 3 countries, under 1 new global ba…
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