Here I talk about education, hiking, exercise or whatever else I’m thinking about.
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Interrogating the world's best minds on email deliverability.
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Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.
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A bi-weekly podcast where pressing cybersecurity and information technology issues are discussed.
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Selling products online is challenging and can lead to poor customer experiences. In each episode, we explore how entrepreneurs and organizations in e-commerce are delivering delightfully unexpected experiences to their shoppers and customers! Amazon FBA, Shopify, artificial intelligence... We’ll discuss what matters today and what you can do to build a better eCommerce business, we’ll show you how! :) Appreciate the show? Leave us a review and rating in iTunes, or wherever you get your podc ...
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Bonus Episode: How DMARC & DKIM Improve Your Email Open Rates with Nikita Vakhrushev
24:24
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Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services. After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he …
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Bonus Episode: Proactive Accessibility: Making Your Site Inclusive & Effective with Wes Buckwalter
36:12
36:12
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CEO and Creative Director at SeaMonster Studios, Wes Buckwalter manages a small team of geniuses, keeps them paid, and fights for their rights as employees of what he hopes is the best job they've ever had. He advocates for the creativity of my employees and contractors, managing day to day operations, finance, and client relations. SeaMonster Stud…
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294 | From Feedback to Fanbase: Building Organic Brand Trust | with Erin Burk
23:20
23:20
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Erin is the VP of Business Development at August, where she manages their retail, e-commerce, and B2B sales channels. Prior to August she consulted with Deloitte at companies such as Twitter, Fitbit, and Silicon Valley Bank. Later joining Uber, Erin worked in growth and operational roles for four years, helping UberEats expand from 10 to over 600 c…
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E:22 - ChatGPT: The Newest Member of Your Cyber Team
32:52
32:52
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Integrating ChatGPT: Your Newest Cyber Team Member In this episode of 'Off the Wire,' Anthony and Tanner explore the impact of ChatGPT on the cybersecurity field. With a combined 35 years of experience, they discuss harnessing ChatGPT to enhance cybersecurity measures and tackle modern technology challenges. They delve into ways ChatGPT can assist,…
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293 | Creating Distinct Product Value | with Kristen Pumphrey & Thomas Neuberger
28:29
28:29
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Kristen Pumphrey & Thomas Neuberger are the co-owners of California-based fragrance brand, P.F. Candle Co. and authors of “At Home with Fragrance.” Now a 63-person company, P.F. Candle Co. started as a one-woman Etsy shop in 2008 out of Kristen’s second bedroom. As fragrance experts, Kristen and Tom have scaled the business over the course of sever…
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Bonus Episode: Vision vs Numbers: Helping Entrepreneurs Balance Ideas & Costs with Chris Timmer
23:29
23:29
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Chris Timmer is the Chief Executive Officer of Linnworks. As a respected CEO and industry veteran, Chris brings three decades of leadership experience spanning sales, marketing and operations in supply chain management and software. He is responsible for leading the company’s overall operations, with direct oversight of sales, marketing, profession…
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292 | What You Can Get Done Before Black Friday 2024 | with Shawn Khemsurov
36:41
36:41
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Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce. A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retai…
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E21 - One Password to Rule Them All: The Case for Password Managers in the Enterprise
32:15
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- Hosts: Anthony and Tanner, IT executives with 35 years of combined experience.- Episode Title: One Password to Rule Them All: The Case for Password Managers in the Enterprise.- Overview: Discussing the importance and benefits of password managers in the enterprise, sparked by personal experiences. Segment 1: The Need for Password Managers Problem…
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291 | From Marketing Roadblocks to Scalable Growth | with Rob Schutz
28:08
28:08
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Rob Schutz is the founder of Snagged, where he helps entrepreneurs, startups and established businesses acquire premium domain names. Rob is also co-founder of Ro, the DTC health platform, and employee #7 + former VP of Growth at Bark, where he helped grow the company from $0 to a $100M in run rate. He started his career in healthcare consulting, h…
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Bonus E3 - The Patrick Kelley Story: Resilience, Redemption, and the Road to Cybersecurity Excellence!
1:09:35
1:09:35
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**Introduction**- **Welcome Back:** Recap of the podcast’s focus on cybersecurity risk and technology challenges.- **Hosts’ Background:** Brief intro of Anthony and Tanner.- **Guest Introduction:** Anthony introduces Patrick Kelley from Leargas Security and Critical Path Security, who spoke about mental health at a recent cybersecurity conference. …
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290 | Owning Your Niche with Integrity | with Kris Kaiser and Stephen McCaul
29:20
29:20
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Kris Kaiser and Stephen McCaul met at a pub in Santa Monica, California, and hit it off immediately. A shared interest in sound brought them together. Kris and Stephen's professional paths were quite different, but audio was a common thread throughout their lives. Kris's PhD dissertation studied the effects of urban noise on the breeding behaviors …
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E20 - Guardians of the Email Galaxy: DKIM, SPF & DMARC
38:39
38:39
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Tools Referenced: Free SPF/DKIM/DMARC analyzer tools for DMARC setup - DMARCLY Learn and Test DMARC (learndmarc.com) DMARC Check Tool - Domain Message Authentication Reporting & Conformance Lookup - MxToolBox **Introduction:** **Welcome & Hosts Introduction:** - “Welcome back to Off The Wire, the podcast that helps you curb cybersecurity risks and …
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289 | Discipline, Passion, and Maximizing Your Resources | with Johnny Russo
37:16
37:16
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Johnny Russo has over 17 years of Digital Marketing, Ecommerce, and Brand experience. He is the Chief Digital and Marketing Officer at Lamour, where he leads the Direct to Consumer division for 4 Ecommerce brands and numerous Ecommerce sites. He also handles marketing for over 20 licenses. Previous to Lamour, Johnny was at The Kersheh Group as the …
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288 | Business Community: The Power of Shared Experiences | with BobDeMars
38:21
38:21
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Bob DeMars is the founder of Blind Barrels, a blind whiskey tasting subscription disrupting the industry’s current distribution model by showcasing American craft distilleries, ones which rarely get the shelf space they deserve. The recent quarantine brought about blind whiskey tastings with friends, and DeMars saw an opportunity for a startup unli…
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E19 - Low-Cost, High-Impact Cybersecurity Investments
52:04
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Podcast Outline: "Off the Wire" Episode Intro: Welcome back to "Off the Wire," the podcast helping you curb cybersecurity risks and tackle technology challenges. Hosts: Tanner and Anthony, IT executives with a combined 35 years of experience in IT and cybersecurity. Teaser for Episode 20: Upcoming giveaway in two weeks—details to come. Main Topic: …
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Bonus Episode: Big Swings vs. Small Wins: Embracing the Testing Mindset
35:31
35:31
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Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands…
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287 | Iterate to Innovate: Balancing Risk and Reward | with Tanya Mykhaylova
26:17
26:17
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Tanya Mykhaylova is the Director of E-Commerce at Casa Di Luce, a premier designer lighting and home decor brand based in Toronto, Canada. For two decades, Casa Di Luce has been a cornerstone of Toronto's design scene, embodying family values and entrepreneurial spirit. Operating multiple showrooms throughout the city, the company eventually establ…
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Bonus E2 – CrowdStrike Crisis: An IT Nightmare Unfolds
47:32
47:32
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Introduction: - Welcome back to a bonus episode of Off the Wire.- Highlight of the week: a bad patch pushed out by CrowdStrike caused worldwide outages. Initial Impact: - Anthony's experience: dealing with server and workstation blue screens.- Timeline of the incident: starting at 12:09 AM with alerts coming in around 12:40 AM.- Initial thoughts an…
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286 | Balancing Gut Feel, Analytics, and Grit in Business | with Gordon Seabury
29:05
29:05
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As an outdoor industry leader for nearly 30 years, Gordon has committed his career to building brands that practice a triple bottom line (people, planet and profit) approach to business. Gordon launched Toad&Co, a responsible lifestyle apparel brand in 1996. Now headquartered in Santa Barbara, CA, he remains the CEO of the growing global brand. He …
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E18 – Building a Secure Network with the Zero Trust Blueprint
41:07
41:07
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Introduction: Host Introduction: Tanner Greer and Anthony Kent, two IT executives with 35 years of combined experience in the IT field, specializing in cybersecurity. Episode Overview: Discussion on Zero Trust security. Segment 1: Conference Recap Anthony's recent attendance at the IT conference for South Carolina co-ops. Key takeaway: Importance o…
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Bonus Episode: The Amazon Advantage: Launching and Testing New Brands with Josh Hadley
34:42
34:42
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Josh Hadley is not just the founder and CEO of an eight-figure e-commerce brand; he is also a leading voice in the e-commerce space as the host of the Ecomm Breakthrough Podcast. His professional journey took off at American Airlines' Leadership Development Program, fresh from earning an MBA from the University of Utah. While maintaining his corpor…
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285 | Launch and Learn: Balancing Risk and Realism in Startup | with Brandon Blum
24:41
24:41
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Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City. Brandon possesses a blend of experiences spanning branding, marketing, digital, media, …
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284 | Ambition with Patience: Growing a Business Over Decades | with Shawn Nelson
26:20
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Shawn D. Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade. Lovesac is publicly traded on Nasdaq, ticker “LOVE,” and is projected to exceed $1 Billion in annual sales over the next few years leveraging its rapidly growing fleet of more than 270 Lovesac branded retail l…
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E17 – Talent Tetris: Finding, Hiring, and Keeping the Pieces for a Perfect Team
57:37
57:37
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Introduction Welcome to the Show: Greet listeners and introduce the podcast name. Briefly describe the purpose of the podcast and what listeners can expect. Hosts Introduction: Anthony and Tanner, two IT executives with a combined 35 years of experience in IT and cybersecurity. Background on their roles and the companies they lead. Brief mention of…
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Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose
33:31
33:31
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Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. Udayan's d…
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283 | Brand Loyalty: Creating Value Beyond Price | with Nicholas Hernandez
35:51
35:51
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Just two weeks after graduating from high school, Nicholas plunged into the vibrant world of television, initiating a career that would meander through the exhilarating realms of entertainment and entrepreneurship. After 7 years in “the business” the transition into married life marked a significant turning point, prompting Nick to navigate towards…
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282 | Identifying Market Opportunities and Taking Action | with Gabi Saper & Enzo Gonzalez
29:44
29:44
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Gabi Saper is a visionary entrepreneur and digital marketing strategist, renowned for co-founding CMY Cubes, a trailblazing STEAM-focused enterprise that has revolutionized learning through interactive and sensory tools. Her strategic acumen and innovative use of digital platforms, especially TikTok, catapulted CMY Cubes into viral success, leading…
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Podcast Episode Show Notes: Importance of Incident Response Plans (IRPs) Episode Highlights: Rising Cybersecurity Threats:Discussing the increasing threat levels and the growing importance of cybersecurity. Incident Response Plans (IRPs): Why IRPs are essential and how they serve as a playbook during cyber incidents. Key Topics Covered: Need for IR…
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Bonus Episode: Mapping Success: Ecommerce Transitions Done Right with Amandeep Singh
31:07
31:07
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Amandeep is a seasoned web development expert and entrepreneur with over 14 years of proven success in driving eCommerce innovation. As the founder of BigC Experts and Cronix, he excels in building high-performing teams and delivering complex web projects for businesses of all sizes. Amandeep's expertise spans the entire web development lifecycle, …
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281 | Continuously Learning While Tuning Out the Noise | with Fiona Frills
22:31
22:31
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Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers. At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She pers…
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Bonus E1 – Brian Williams with Rubrik: Unveiling the Power of Immutable Backup Solutions and Essential Practices
1:02:18
1:02:18
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## Off The Wire Podcast Show Notes ### Episode: Backups and Data Recovery with Brian Williams from Rubrik **Guest:** Brian Williams, Rubrik **Location:** NCLGISA Conference 2024, Downtown Wilmington ### Key Topics Discussed #### Importance of Backups - **Personal Anecdote:** Anthony shares advice from his mentor on the importance of backups. - **Mo…
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280 | Balancing Product Functionality and Aesthetics | with Ryan Johnson
22:29
22:29
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Ryan C. Johnson is the mastermind behind NewRuleFX. He stands out as a seasoned videographer, filmmaker, and entrepreneur with over three decades of esteemed experience in the media realm. His career is adorned with 18 industry accolades, recognizing his outstanding contributions to TV programs, video productions, commercials, and indie features. S…
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E15 – Are you next year's statistic? Dissecting the Verizon 2024 Data Breach Investigations Report
33:00
33:00
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**Podcast Episode Summary: Off the Wire - Cybersecurity Insights from the Verizon 2024 Data Breach Investigations Report** **Hosts:** Anthony Kent and Tanner Greer **Episode Overview:** In this episode of Off the Wire, hosts Anthony Kent and Tanner Greer dive deep into the Verizon 2024 Data Breach Investigations Report (DBIR). With their combined 3…
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279 | The Impact of Word of Mouth for Product Growth | with Kevin Lavelle
29:43
29:43
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Kevin Lavelle is the CEO and Co-Founder of Harbor. He brings a wealth of experience from his role as the Founder and Chairman of Mizzen+Main, having invented the world’s first performance fabric dress shirt. With a successful growth round raised from L Catterton, partnerships with world-renowned athletes like Phil Mickelson and JJ Watt, and a backg…
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Bonus Episode: Writing for People, Not Just Search Engines with Dale Bertrand
30:20
30:20
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Dale Bertrand is an SEO and ecommerce expert who leads training and consulting engagements with brands like Citizen Watch, Nestle, XXX. Nowadays, Dale spends his time researching the risks and opportunities posed by Google’s shift to generative AI search. You can follow Dale on LinkedIn and check out his work @fireandspark.com. In This Conversation…
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278 | Investing in Awareness Campaigns for Brand Visibility | with Nicole Goldberg
28:16
28:16
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Nicole Goldberg is an experienced marketing professional with over fifteen years in the ecommerce industry. Based in Los Angeles, she holds the role of Director of Growth Marketing at Faherty Brand, where she spearheads the development and implementation of the company's growth marketing strategy. Prior to her tenure at Faherty, Nicole played instr…
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## Off the Wire Podcast Show Notes ### Episode Summary Welcome to the Off the Wire podcast, your go-to source for insights into the fast-paced world of cybersecurity and technology. This episode features a new co-host, Tanner Greer, who joins Anthony Kent to discuss a critical topic: what happens when users work from home. ### Key Topics Covered 1.…
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277 | The Real Goal: Building Something That Works | with Emma McIlroy
28:44
28:44
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Emma McIlroy is the founder and CEO of Wildfang, a multi million dollar fashion brand on a mission to rewrite the future of gender. Wildfang embraces your masc, your femme and everything-in-between. Wildfang has raised over $1k for charities that focus on racial justice, as well as queer, immigrant, and women’s rights. Pre-Wildfang, Emma spent over…
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Bonus Episode: Redefining SEO: Content Engagement Over Keywords with Brent Peterson
26:40
26:40
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With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' …
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276 | Maintaining Momentum: Staying in Motion & Scaling Up | with Kent Yoshimura
24:10
24:10
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Kentaro is a multimedia artist, creative director, martial artist, and entrepreneur from Los Angeles, CA. After studying Neuroscience at UCSD then entering into the film program at UCLA, Kentaro started his career creating content for global brands such as McDonald’s, Lego, Benjamin Moore, and many others before eventually transitioning to be a chi…
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E13 – CIS Membership: Why Aren't You a Member Yet?
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Join us in this episode as we delve into the world of cybersecurity with the Center for Internet Security (CIS). As a community-driven nonprofit, CIS is responsible for establishing the CIS Controls® and CIS Benchmarks™, globally recognized best practices for securing IT systems and data. Discover how CIS supports the cyber threat prevention, prote…
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275 | The Power of Niche Markets: Finding Your Advantage | with Gustavo Sanchez
24:00
24:00
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Gustavo is an advertising & marketing executive turned entrepreneur. In the past, he’s held management positions in fortune 500 companies in the US & abroad. He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles. He loves all things related to e-commerce and …
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Bonus Episode: Capturing Referral Value: Turning Customers into Affiliates with Noah Tucker
11:26
11:26
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Noah Tucker is the founder of Social Snowball, the word-of-mouth marketing platform for ecommerce. His experience in building Shopify sites, running ads, and working with influencers led him to build Social Snowball, which now supports affiliate and influencer marketing for brands like Fanjoy, Goorin Bros, and Outway Socks. Social Snowball’s modern…
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274 | Building Authentic Connections in Celebrity Partnerships | with Karina Kogan
23:51
23:51
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Karina Kogan is an award winning marketing and technology executive with a track record of feuling transformational growth and digital innovation for disruptor brands. Karina currently serves as Chief Commercial and Marketing Officer at Pvolve, an omnichannel fitness company that in 2023 announced a strategic partnership with Jennifer Aniston. Kari…
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273 | Shifting To Full-Time Founder: Stability vs. Risk | with Shaina Rainford
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A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created …
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E12 – Remote Access Solutions: Are they a requirement or do they bring a new risk to your environment.
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In Episode 12 of our podcast series, we delve into the world of cybersecurity, focusing on the benefits and drawbacks of implementing vendor access solutions. We kick off by exploring the pros of enhancing cybersecurity measures. From fortified security protocols to streamlined centralized management and strict compliance adherence, we uncover how …
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Bonus Episode: AI Integration: Harnessing AI's Potential in Ecommerce with Ashu Dubey
16:46
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Ashu Dubey is the CEO and Co-Founder of Gleen, a leading generative AI-based customer service solution. As a serial AI entrepreneur, Ashu previously was CTO and Co-Founder of 12 Labs, an early pioneer in AI-powered personalized health recommendations. Ashu led top of the funnel user growth at LinkedIn, where he significantly accelerated user growth…
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272 | Strategic Vision: Planning Your Business Success | with Mussayab Ehtesham
28:54
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Mussayab Ehtesham, affectionately known as "Moose" within his circles, is originally from the vibrant streets of Pakistan. Moose grew up in a middle-class family, instilling in him the values of hard work, resilience, and self-reliance—pillars that would become the foundation of his entrepreneurial spirit. The visionary mind behind DMOOSE, an e-com…
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271 | Investing in Commitment: How Subscriptions Drive Growth | with Brian Pedone
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Brian Pedone took up boxing at the age of 13, and by 19, he had started his own boxing gym working with teenagers. Brian holds a BS in Computer Science and was featured by BusinessWeek in 2008 as one of the top 25 entrepreneurs 25 years and under in America. In 2013 he started the concept for Quiet Punch and has been at it now for over 10 years. Hi…
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E11 – 10 Lessons from Safeguarding a DoD Network
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In this episode, we dive deep into the fundamental practices necessary for safeguarding your organization's digital infrastructure. Join us as we explore crucial topics such as patch management, application control, vulnerability scanning, and the principle of least privilege. With insights gleaned from years of experience in protecting sensitive n…
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