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HLTH Forward Podcast

Smriti Kirubanandan

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HLTH (Health) Forward is where we hold space for Healthcare leaders, physicians, and key health policymakers to discuss what takes us to move Healthcare Forward. We want to hear challenges, ideas, and out-of-the-box solutions for us to unite our ecosystems further and move the needle towards an innovative, affordable, and all-inclusive healthcare ecosystem. * Not affiliated with HLTH events
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Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel their businesses forward. We ...
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Healthcare Rap

Shift Forward Health

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Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air. Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends t ...
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In this episode I am in conversation with Matthew Holt, a prominent figure in health technology and policy; an uncensored discussion on the current state of healthcare. Known for his frank and often controversial opinions, Holt is expected to delve into pressing issues such as the impact of artificial intelligence on medical practices, the ongoing …
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In the second episode recorded live at HLTH in Las Vegas, Jared speaks with Dr. Noura Abul-Husn, VP of Genomic Health at 23andMe. Noura shares an impressive list of ways that genetic profiles can lead consumers to a more preventive state of health, including many that you might not be aware of. All that, plus the Flava of the Week about the changin…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #227 and it originally aired in August 2022. Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such …
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. We just got back from the 2024 HLTH Conference held in Las Vegas. Sara Payne is joined by her colleague Erin Noel to discuss pivotal themes like AI in healthcare, preventive care, and women’s health. Erin, a seasoned health strategist, shares insights fr…
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In the first episode of their special series recorded live at HLTH 2024 in Las Vegas, Jared speaks with NOOM CEO Geoff Cook, their Chief Commercial Officer Cody Fair, and David Schwartz, Vice President of Strategic Alliances and Business Development at ASU Health. Both organizations are committed to consumer-driven innovation and have a vision for …
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Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn how to use a value proposition canvas, an important tool for building the Heal…
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Irina Pelphrey, VP of Health and Managed Care for Albertsons, discusses how grocery retail can become a health and wellness destination. If you thought you knew what grocery retailers were capable of when it comes to health and wellness, you’re going to get a lot out of this conversation as Irina connects the dots between food as medicine, preventi…
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Jared and Zain share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the near future. This bonus episode is part of …
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have Michelle Rider joining host Sara Payne to explore the significance of holistic metrics in health marketing and the power of boldness in breaking industry norms. As a seasoned marketing executive with a rich background at Aetna…
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Jared welcomes Jason Wolf, Founder of the Beryl Institute, a luminary in the patient experience field, and recent author of Transforming the Future of Healthcare. Pay attention to what Jason has to say about the current and future state of the patient experience, and the aspects of consumer experience that have been instrumental in pushing the indu…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #183, and it originally aired in October 2021. Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They dive d…
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It’s an AVIA party! Jared and Zain welcome Jen Melby and Sara Samson from AVIA to discuss their newest benchmarking report and some of the surprises that came up along the way. Spoiler alert: there’s a lot of innovation going on when it comes to addressing consumers’ needs, but health systems overall aren’t quite as sophisticated in their approache…
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I had the privilege of sitting down with Interwell Health's CEO, Robert Sepucha to explore the future of kidney care in America. The statistics are sobering - chronic kidney disease impacts an estimated 37 million U.S. adults, with over 500,000 relying on dialysis. As I listened to Bobby's insights, it became clear that innovative care models aren'…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #232, and it originally aired in September 2022. Dr. Gordon Chen, who at the time served as Chief Medical Officer at ChenMed, discusses the company's vision of transformative care and disruptive physician leade…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we welcome back Jen Hovelsrud to join Sara Payne as co-host to discuss the power of executive thought leadership on social media, emphasizing the critical role it plays in the health industry. Jen Hovelsrud brings to light the importa…
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Dr. Sanjay Shetty, President of CenterWell at Humana, covers a lot of ground, from the little things that make a big difference in patient engagement, to the big announcement about Centerwell leasing space in former Walmart Health clinics. All that, plus the Flava of the Week about Humana’s new research on senior-focused primary care. What does the…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #174, and it originally aired in August 2021. Jared and Zain discuss how hard it is to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relat…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #252, and it originally aired in February 2023. Michael Hasselberg, Chief Digital Health Officer at University of Rochester Medical Center, gives insights into the ecosystem where digital health startups, consu…
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It's a jam-packed conversation with the Oura team! Holly Shelton, Chief Product Officer, and Jason Oberfest, VP of Health Partnerships, dive into the design process behind the Oura Ring’s newest heart health features. By the time you finish hearing from Holly and Jason, you’ll have a whole new sense of what’s possible with next-generation wearables…
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In this episode, I am in conversation with Viz.AI CEO, Dr. Chris Mansi, a pioneer in leveraging artificial intelligence for early disease detection. Our discourse unveiled the revolutionary strides Viz.ai has made in the medical field, particularly in neurovascular and cardiology domains. Dr. Mansi elucidated how their AI-powered platform has drama…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. The HLTH Conference is right around the corner, and in honor of this year's theme "Be Bold," we're celebrating the upcoming event with a special series of episodes focused on what it means to be bold in marketing. For the first episode of the series, Sar…
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Ryan McPherson from Cedar helps us benchmark the patient financial experience. If you feel like your well-being has been negatively impacted by a medical bill, you’re not alone – you’ll hear all about that and other metrics from Cedar’s new PFX benchmark report. All that, plus the Flava of the Week about Pfizer’s new online direct to consumer play.…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #249, and it originally aired in January 2023. Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation,…
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Darren Sabo, CEO of Primefocus Health, gives an inside look at the company’s launch in partnership with LG. He covers a lot of ground about health at home and educating consumers on this quickly evolving space. All that, plus the Flava of the Week about what Rock Health is saying about wearables. What can we learn from their data about wearable usa…
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In this episode, we explore the groundbreaking fusion of virtual reality and mental health with Nanea Reeves, the innovative CEO and founder of TRIPP. With nearly 1 in 5 adults in the U.S. experiencing mental illness each year, and global depression rates rising by 28% since 2020, the need for novel therapeutic approaches has never been more urgent…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #237, and it originally aired in October 2022. Eric Steinberger, Chief Marketing Officer at Atlantic Health, shared his thoughts as a retail-inspired marketing leader. He was the former CMO at Bed Bath & Beyond…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. This is the first episode in our Be Bold miniseries and we are thrilled to host Dan Reilly, a renowned market research strategist and advisor, to discuss the evolving landscape of market research, especially in the context of mental health and anxiety—is…
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Ryan Thurlwell, the VA Health and Benefits Mobile App Design Lead, recognizes a milestone: the app has been downloaded more than 2 million times, ranking it among the most popular digital health apps. Ryan shares the app's most popular features, insights about connecting digital aspects of a Veteran’s healthcare experience, and what it all tells us…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in May 2022. Craig Kartchner shares some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complex…
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Craig Kartchner, Chief Marketing and Customer Engagement Officer at HonorHealth, returns to share how more marketers are taking on consumer experience responsibilities, yet widespread progress is still slow. He shares why at some point, the industry will have to have a paradigm shift, why companies that excel at consumer experience seem to flounder…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in September 2021. Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possib…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re delighted to have Melissa Fors Shackelford with us to explore inclusive marketing, its profound impact on healthcare outcomes, and the ways in which media and marketing strategies can reduce stigma and promote inclusivity. Melis…
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Dr. Paul Thomas returns to highlight the momentum behind the Direct Primary Care movement and the revolutionary opportunities to break out of the insurance-based primary care model. All that, plus the Flava of the Week about CVS Health’s new plans to locate Oak Street Health centers side-by-side with pharmacies. Does this latest announcement by a p…
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In this episode, I am in conversation with Seema Verma, Executive Vice President and General Manager at Oracle Health & Life Sciences. Seema shared her insights into the company's innovative approaches to transforming healthcare. Verma highlighted Oracle Health's focus on leveraging advanced technologies such as artificial intelligence, cloud compu…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in May 2023. Deborah Di Sanzo, President of Best Buy Health, detailed the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up healt…
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Dr. Ben Zaniello, chief medical officer at Best Buy Health, gives an update about health at home from the consumer’s point of view and dives into some of Best Buy’s highlights in healthcare this year. All that, plus the Flava of the Week about CenterWell leasing clinical space and opening senior-focused primary care centers at Walmart Supercenters.…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in November 2022. Jared and guest co-host James Gardner spoke with Tim Barry, CEO and Chair of VillageMD, shortly after they announced their $9 billion acquisition of Summit Health. Tim shared how he expec…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that natural…
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Privia Health is on an upward trajectory, and Dr. Bartley Bryt and Mark Foulke discuss some of the reasons why — including how they are engaging modern health consumers and reducing the administrative burdens of value-based care. All that, plus the Flava of the Week about The Vitamin Shoppe offering weight management services through a telehealth p…
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Global aging trends show a significant shift in demographics, with approximately 10% of the world's population aged 65 and over. This proportion is expected to double by 2050, reaching about 1.5 billion people. The old-age dependency ratio, currently at about 14 elderly per 100 working-age individuals globally, is projected to increase substantiall…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in June 2023. Jared and guest co-host James Gardner spoke with Dr. Chinni Pulluru, who at the time was Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care…
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Ryan Kilgallon, Director of Digital at Overit, shares how putting CX first means putting UX first. There’s still a lot of work that goes into making a website the core of consumer experiences, so Ryan goes back to the basics as he walks us through how his team prioritized engagement and what we can all learn from that process. All that, plus the Fl…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. Jared and Zain talked about health systems taking the lead in helping people stay healthier. Then they went deep on why now is the time to move beyond sick care models and explore wellness…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Heather Cmiel joins us to share her insights on integrating corporate strategy with startup agility to achieve marketing success. As the Vice President of Brand and Communications at Aidoc, a pioneering healthcare startup harnessing t…
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YY from SignalFire dives deep on what the health tech landscape looks like from the venture capital world, including the current and future road map for using tech to improve legacy consumer experiences. All that, plus the Flava of the Week about Accenture’s recent report on patient loyalty. How does their latest research strengthen the business ca…
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The United States faces significant maternal health challenges, with a higher maternal mortality rate than many developed countries, particularly affecting women of color and those in rural areas. Against this backdrop, Maven Clinic has emerged as a leading innovator in women's and family health. As the world's largest virtual clinic in this field,…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. Jared and Zain talked about whether it’s possible to deliver healthcare in a way that's good for the patient and for business. Then they went deep on knowing where business value comes fro…
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Come for weight loss, stay for care. Michael Botta, President and Co-Founder of Sesame, discusses Sesame’s partnership with Costco, some details about their recently announced weight loss program, and what it all tells us about how consumers view their health and wellness as well as where digital health fits in. All that, plus the Flava of the Week…
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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. Jared and Zain discussed about how it’s challenging to design effective customer experiences when no one owns the process. Then they went deep on why digital teams have struggled to adopt …
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have a thought-provoking conversation with Mary Rapaport, a strategic thinking coach who specializes in B2B marketing transformation.She is here to share her insights on the importance of strategic thinking in marketing, especially…
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