Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guest ...
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The Selling Show with David Newman is an interview-based podcast focused on the topic of selling professional services – geared to a core audience of B2B consultants, executive coaches, and thought-leading solopreneurs (good-looking folks like YOU) who want instant-action strategies, advice, and insights to sell more – more easily and more often
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How to turn your creative passions into a digital business. Listen for tools and advice on how to start, scale, and generate income at every level of your journey. Become financially independent by doing what you love. Learn more at www.tgitools.com.
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Powered by Clear Vision Development Group, this is Better than Before with Tony Richards. A Business Leaders podcast. Each week, we’ll provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before.
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Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it. PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and busi…
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What Is A Podcast Interview Pre-Call and Why Are They Valuable?
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What is a pre-call and why do I need to do it before my interview recording? This is one of the most common questions we hear from our guests. Not all shows require them but they offer a host of benefits. It creates a great opportunity for both the host and guest to make the best out of the interview. They allow you to get acquainted with one anoth…
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Ken is the founder and President of Newpoint Advisors and has 25 years of executive leadership experience in stakeholder communication. He has worked with clients in a variety of industries in over 150 engagements. Ken regularly takes on profit and loss and risk-management responsibility for cash-constrained companies in growth, leveraged-buyout an…
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Control Your Conversation With Podcast Interview Marketing: Part 3
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33:34
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In this final installment of an impactful series, we hear from Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk on how to control your conversations with podcast interview marketing. Building on our earlier discussions, we've explored how to pinpoint and engage your ideal audience and effectively turn listeners into active lea…
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Randall and Marcus talk about their journey into video production, niching towards working with associations, and much more!By David Newman
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Control Your Conversions With Podcast Interview Marketing: Part 2
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In this second installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen on the ways that podcast interview marketing allows you to command control of your conversions. Guesting on targeted podcasts gives you a unique opportunity to control the variables that drive impact in …
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Control Your Crowd With Podcast Interview Marketing: Part 1
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In this first installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Operations Manager Jessica Morgan on the ways that podcast interview marketing allows you to command control of your audience, thereby controlling your lead generation pipeline with sales qualified leads. This episode sets the stage for understandi…
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Joel talks about his experience in technology, selling cybersecurity, venture capitalism, and much more!By David Newman
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Lessons Learned From AM Radio For Podcast Guests
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15:23
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Too often in podcasting, we want to believe this is all entirely new. While the platform is fairly new, the foundation of why it works has been done before. It’s more evolutionary than revolutionary. Our guest Chris King brings an intriguing perspective on the enduring insights from AM radio that are still applicable to podcast guests today. Joined…
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As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after sp…
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How Podcast Interviews Build Trust and Credibility for Health and Wellness Brands
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Interview Valet’s Evette Langham sits down with Jennifer Orechwa of Salt Marketing as she dives deep into the power of podcast interviews for health and wellness practitioners. Jennifer, an experienced podcast host and StoryBrand certified marketer, discusses leveraging genuine conversation through podcasts to connect you with your ideal listeners.…
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Corey talks about his new book “Anyone, Not Everyone”. He also discusses the importance of knowing your target market, niching, analyzing the competition, and much more!By David Newman
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Expand Your Knowledge and Curiosity: The Social Benefits of Podcasting
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Join two Interview Valet podcast guesting experts, Claudia Maye and Chloe Williamson, in this conversation into the unexpected social benefits of podcasting. Together they explore how podcasts serve as a tool for exploring innovative ideas from leading industry thought leaders, thus exposing you to new ideas, people, topics, and strategies. Listeni…
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Mr. Lieberman is an experienced founder/entrepreneur, Chief Executive Officer and Chief Financial Officer available to provide strategic and financial consulting services as a trusted advisor to the Founder/CEO or Board of Directors. He started his career in M&A on Wall Street and then co-founded a small investment management consulting boutique. O…
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Build Your Business Toward Freedom With Podcast Interview Marketing
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Join Chloe Williamson as she talks with Interview Valet founder and CEO, Tom Schwab, in this deep dive discussion about aligning your business endeavors with the end goal in mind. Go behind the curtain to explore the intentional details of building Interview Valet based on personal aspirations, reassessing goals to construct a resilient business fr…
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Brian is the President & CEO of Holden Advisors, a consulting firm specializing in pricing, sales strategy and negotiation. Under Brian’s leadership, his clients and business units have earned an extra $2B in new business, doubled their market share, and reduced commercial expenses by 20%. Brian’s leadership experience began as a US Air Force pilot…
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Legal Considerations Around Podcast Guesting with The Podcast Lawyer Gordon Firemark
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Have you considered potential legal issues in podcasting around intellectual property? When you do a podcast interview who “owns” that episode and what rights do you have as a guest? No matter which side of the microphone you’re on, these are things you should be aware of in case a situation gets tricky. Interview Valet founder Tom Schwab talks wit…
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Alicia is the innovative founder of Performentor, revolutionizing HR with 20 years of experience and a behavior science-based approach tailored for small businesses. As a visionary, she excels in creating learning cultures, fostering a growth mindset, and guiding high-performing teams. An accomplished executive coach, Alicia applies her deep knowle…
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Making The Shift From Podcast Guest to Podcast Host
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Should I be a podcast guest or a host? We get this question often and the answer depends on where you are now and where you plan to go. The charismatic host of the Midlife Mavericks podcast, Alison Jacobson is here to share her fascinating journey from being a public relations expert and on-camera spokesperson to becoming a podcasting powerhouse. G…
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Chris Green has a very particular set of skills; skills he has acquired over a very long career. Skills that make him one of the leading voices in book marketing. If you have a book (or plan on writing one), and you want to use it as part of your business (grow an email list, acquire new customers, establish credibility and authority in your niche)…
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Navigating Tough or Uncomfortable Conversations on Podcasts
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In the United States Memorial Day is a day we remember those service members who gave their lives. This was a perfect opportunity to speak with Major General (Ret.) Gregg Martin, author of The Bipolar General. His story is an awe spiring, powerful message on the destigmatization of mental illness. In this candid discussion on the effects of bipolar…
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George Bryant is a world-renowned digital marketing strategist with a specialization in customer journey, relationships, and mindset. He is known for using his Relationships Beat Algorithm™ model to teach entrepreneurs and business owners how to apply these skills to help their businesses scale profitably. George talks about his journey that led hi…
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Positioning Your Podcast Interviews To Reach A Global Audience
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Interview Valet’s Louise Buckley talks with the insightful business coach Sarah Greener, a renowned business coach from New Zealand. Sarah discusses how she has effectively used podcast interviews as a vital tool for global outreach. Despite being based in a small community, she strategically positions herself as a thought leader, skillfully naviga…
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Ali Cudby is a dynamic force in transforming businesses through intentional customer experiences that drive growth. She is the CEO of Alignmint Growth Strategies, a customer retention consulting firm and author of Keep Your Customers, the #1 bestselling book on customer retention. Ali talks about her strategies for customer retention, conducting cl…
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Establish Thought Leadership and Credibility With Podcast Interviews
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This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a multidisciplinary approach to strategy, execution, and mindset to assist business leaders with elite execu…
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Derek and Mike talk about their latest book, “Listen to Sell”, changing the mindset of sales, different sales conversations, and much more!By David Newman
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The Missing Link To Getting Results From Your Podcast Interviews
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Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV founder Tom Schwab on the missing link between podcast guest appearances and achieving tangible results in your business, prov…
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Pete Steege is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning". Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch. Pet…
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How To Leverage AI To Maximize Your Podcast Interviews
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AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk to someone who understands the history and evolution of AI on the transformative role of AI in Podcast Interview Marketing. Host Chloe Williamson talks wi…
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John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. John talks a…
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The Art of the Anecdote with Dr. Adrian McIntyre
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44:57
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Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwab. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connecting with your ideal audience. Dr. McIntyre, drawing on his background in radio, anthropology, and humanitarian work, shares h…
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Calvin Correli is the founder and CEO of Simplero, as well as a speaker, author, investor, and spiritual business coach. A coder since he was 5, Calvin thinks in systems and constantly looks to simplify everything he touches Lon talks about the importance of finding your niche, getting close with the buyer, sales for a big brand, and much more! Cal…
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Podcast Guesting is NOT Podcast Interview Marketing
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Podcast guesting isn’t marketing, just like posting meme videos on your social media channels isn’t social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn’t podcast interview marketing. Podcast guesting represents an activity and podcast interview marketing is a strategy. It is a plan and system buil…
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Lon Graham is a speaker and sales leadership expert dedicated to developing leaders of winning sales teams. He has over 27 years of professional sales and leadership experience. Lon’s experience includes being recognized for outstanding performance at Novartis, Arthrex, United Airlines and Six Flags Theme Parks. He has served in leadership roles on…
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Digital Marketers Have It Wrong When It Comes To Podcast Guesting
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There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data for nearly a decade and 75,000 podcast interviews has shown that isn’t the case with podcast interview marketing. IV Marketing Manager T…
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Bryon talks about his business models at Proxxy, the differences between the different C-level operations titles, fractional business models and their challenges, and much more!By David Newman
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The Podcast Guesting Manifesto with Paul Colligan
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44:51
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There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking proclamation. Together they dissent common misconceptions surrounding podcast guesting and discuss strateg…
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Jeffro is on a mission to rid the world of terrible websites. Most business owners create a template website from GoDaddy and then never give it a second thought. But a properly done website should be a business asset that is conversion oriented. FroBro helps small businesses get more clients with less stress and more pizazz. Jeffro talks about the…
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How to SIPHON Other Audiences Into Your Own with Stephen Woessner
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33:07
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One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads and clients. This conversation between Interview Valet founder Tom Schwab and Stephen Woessner, CEO of Predicti…
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Charles talks about the different types of joint ventures, selecting partners, managing expectations within a joint venture, and much more!By David Newman
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Grow Your Brand And Business By Leveraging Other People's Audiences
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This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to accelerate brand growth effectively with a targeted podcast interview marketing strategy. She emphasizes…
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Shannon started her career at the BBC in London, UK, at just 17 years of age. Later, Shannon moved to Los Angeles, where she built an extensive writing, producing, directing, and showrunning career in scripted and reality television. In 2010, she joined MTV as Senior Vice President of Series Development, where she created and oversaw shows that air…
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The 2024 State of Podcast Guesting: Beyond The Data
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On this special episode, our founder Tom Schwab shares the findings from the 2024 State of Podcast Guesting. For nearly a decade we have collected data on everything we do and are proud to share those findings every year in what has become our most anticipated and requested resource. This report reveals the current state of podcast guesting, plus e…
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Stephanie debunks the misconceptions of releasing and promoting a book, her latest book, “The Nonfiction Book Marketing and Launch Plan”, different types of publishing, endorsements, and much more!By David Newman
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How To Choose The Right Podcast For Your Interview
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Podcast guests often place emphasis on the wrong considerations of what a “good” podcast is. There is a substantial difference between a good podcast, meaning one that gets tens of thousands of monthly listens and features celebrity guests, and a good-for-you podcast, one that aligns with your brand and whose listeners are your ideal clients. Join …
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Jeff talks about his transition to a solo entrepreneur, his initial prospecting strategies, the impact of confidence levels, the Story Brand toolset, and much more!By David Newman
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Elevate Your Communication With Vocal Awareness with Arthur Joseph
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World-renowned speech coach, Arthur Joseph, shares practices from his Vocal Awareness program he has used to train Hall of Fame athletes, A-list actors, and famous keynote speakers. Arthur invites us to explore the transformative power of voice. During his discussion with Tom Schwab, he emphasizes the importance of intentional speech and using a di…
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708: Dissecting The Works of Walter Isaacson
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Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. On this episode of Better Than Before, It's time for Tony to discuss his Leadership Book Of The Month. This month, he's taking a look at author Walter Isaacson, and the many fantastic and …
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Kevin talks about how important relationships are in the business world, the three types of business relationships, his revenue share structure, and much more!By David Newman
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How To Be A Great Guest On Podcast Interviews
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Today’s episode shares a culmination of knowledge we have collected over the last decade to answer the question – what does it take to be a great podcast guest? We have collected feedback from guests and hosts from tens of thousands of podcast interviews over the last 10 years and two of Interview Valet’s Podcast Interview Marketing experts share w…
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