What can you do to help us all? Barefoot Mountain explores a life of practical steps to attempt to THRIVE!
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Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.
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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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1
013 Corey Quinn: Breaking Free of Founder-Led Sales
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Hey everyone, today I’m joined by Corey Quinn. I’ve been a longtime follower of Corey’s, and with the publishing of his book, “Anyone, Not Everyone,” I knew we needed to get him on the show. Corey’s an agency coach and helps founder get out of founder-led sales, so they can spend more time doing what they want rather than being tied to every prospe…
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012 Bryan Byler: Building World-Class Agency Teams
43:01
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Hey everyone, today I’m joined by Bryan Byler. Bryan is the COO at Aptitude 8, a HubSpot Elite Partner. He’s got an impressive range of experience from tech, systems analytics, program management, and business operations. He’s also a very down-to-earth guy, as seen in his LinkedIn content. And that got me excited to have a very real conversation ar…
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1
Zarina Kanji on Leading WPIC in Europe, Growing UK and European Brands in APAC
31:35
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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1
011 Chris Dreyer: SEO Dangers and Niching Up
27:29
27:29
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Hey everyone, today I’m joined by Chris Dreyer. Chris is the founder and CEO of Rankings.io, where he leads a team of SEO specialists to help law firms and personal injury lawyers dominate first-page rankings on Google. Chris is a powerhouse in the SEO game and I was very excited to capture insights. But we went even deeper, getting into agency ope…
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1
010 Jen Spencer: Building Culture and Customer-Centricity at SmartBug
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Hey everyone, today I’m joined by Jen Spencer. Jen is the CEO of SmartBug Media. At Inbound a few years ago, I’d met some of the SmartBug team and they raved about working there. So, when an opportunity arose to interview their fearless leader, I jumped at the chance. Jen took over as CEO after being SmartBug’s VP of Sales and Marketing and then CR…
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1
009 Mike Schmidt & AJ Rivera: Building Recurring Revenue for Agencies
52:40
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Hey everyone, today I’m joined by Mike Schmidt and AJ Rivera. They are the founders of Agency Coach where they help agency owners improve all facets of their business. For a bit more background, Mike was the founder of the agency Anchor Wave which AJ joined to lead sales. Now, the business is able to run without them as they work on other ventures.…
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1
How Norway's Fjorda Made a Splash in China's Supplement Market with Co-founder and CEO Maren Steinnes
32:23
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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1
008 Logan Lyles: The State of Agency Operations
40:33
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Hey everyone, today I’m joined by Logan Lyles. Logan is the former VP of Sales & Customer Experience at Sweetfish, and now handles evangelism and content at Teamwork.com. Logan has interviewed hundreds of agency owners and experts as the host of the podcast, Agency Life, and has countless insights from those conversations. For a lot of today’s epis…
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1
007 Justin Graci: AI Opportunities and Agency Evolution
39:46
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Hey everyone, today I’m joined by Justin Graci. Justin is a Marketing Fellow at Hubspot and works with and through ecosystem agency partners for go-to-market efforts. A 'Marketing Fellow' at HubSpot is described as "a highly experienced and accomplished individual who brings a unique and specific subject matter expertise that is difficult to find i…
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1
Loud Quitting and Quiet Luxury, Ralph Lauren and Chanel Earnings, Miniso and Florasis Expansion, and China's Fashion Trends with Jing Daily's Julienna Law
45:22
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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Hey everyone, today I’m joined by Karl Sakas. When I first joined the agency world, Karl had the first books I read to understand what I was getting myself into. So, I was very excited to get him on the show to talk about the future of agencies and how he sees things changing. Karl has a wealth of knowledge in all things agency, and he’s got some g…
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1
Mastering Marketing On Xiaohongxu (Little Red Book), with Olivia Plotnick, Founder of Wai China
57:53
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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1
005 Gray MacKenzie: The Power of Process in Agency Ops
44:07
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Hey everyone, today I’m joined by Gray MacKenzie. Gray is the co-founder and CEO at ZenPilot. They’ve helped thousands of agencies systemize their business, boosting efficiency and, therefore, profit. Gray is my go-to guy for anything around processes, so I was very excited to get his perspective on the future of agency operations. He’s built an aw…
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1
The Pulse of US-China Relations, The Potential Impact of the Upcoming US Election, and Strategies for MNCs to Mitigate Geopolitical Risk, with Joe Mazur of Trivium China
36:47
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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1
004 Matt Bolian: Standing Out as a Service-Based Business
36:48
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Hey everyone, today I’m joined by Matt Bolian. Matt is the co-founder and CEO at Supered. He’s also the co-founder of RevPartners which climbed from the bottom to the top of the HubSpot partner ecosystem in 13 months. Matt has a unique way of viewing business and how to build a brand, making this episode a lot of fun to record.] In this episode, we…
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1
Rwandan Coffee in China; Bringing Global Brands onto Tmall; Indonesian E-commerce Boom and more, with Dean Diabate
53:14
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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1
003 Megan Bowen: Setting the Conditions for Success
38:20
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Hello everyone, today I’m joined by Megan Bowen. Megan is the CEO of Refine Labs. If you are in the B2B marketing space it’s almost impossible not to have heard of them. She’s incredibly knowledgeable, not just in marketing, but in leadership and agency operations. So I was very excited to get into this interview to hear her perspective on the futu…
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1
002 Marcus Sheridan: The Real Impact of AI on Agencies
49:28
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On today's episode, I'm joined by Marcus Sheridan Marcus is an international keynote speaker and best-selling author of They Ask, You Answer. He’s also an owner and partner at the agency, IMPACT, where his strategies around content marketing and sales are delivered through strategy, implementation, and education. Marcus played a large role in how I…
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On today's episode, I'm joined by Peter Caputa. Pete has a wealth of knowledge in the agency space. He’s a former agency owner, former VP of Sales at HubSpot, where he also kicked off the partner program as it is today. Pete’s currently the CEO of Databox and is consistently co-marketing with agencies. He’s a great mentor and I’d strongly encourage…
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1
Australia China Business Council CEO Tom Parker on Warming Bilateral Ties
34:24
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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1
Grace Wu | Becoming a Little Red Book Influencer and Fostering Australia-China Connections
39:53
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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We're almost live. Subscribe so you can catch the first episodes.By Chris DuBois
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1
Head of Global Marketplace ROW @ Coupang - Gerald Hoe | Navigating South Korea's E-commerce Boom
21:39
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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We're gearing up with agency owners and experts to bring you the strategies you need to thrive in the coming years. Subscribe now to get episodes as soon as they're live.By Chris DuBois
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1
The APAC Playbook | Red Phoenix's Guide to Growing Western Sports Properties in APAC
1:01:02
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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1
Justin Downes - President @ Axis Leisure Management | The Booming Ski Industry In China
44:06
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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1
Mark Dreyer, Founder of China Sports Insider | Messi Drama in HK, F1 Is Back in Shanghai, Women's Tennis, the Skiing Boom, and All Things China Sports
1:01:24
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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1
Crystal Tai - Senior Managing Editor @ Jing Daily | Canadian Brands Enjoying Success in China (and Why) & The Top Chinese Fashion Trends For 2024
35:52
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In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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1
Filip Zieliński | China's EV, Education, & Start-up Landscapes
48:13
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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1
Charles Lavoie - Head Of Creative Labs @ WPIC | Douyin & The New China Playbook For Brands
52:11
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In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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Jacob Cooke, CEO @ WPIC Marketing + Technologies | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer
17:25
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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1
Andrew Methven | The Importance of Understanding Mandarin's History As a Language
53:49
53:49
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In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited …
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1
Claire Urry | Expanding Trade & Investment Between UK And China
41:33
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41:33
In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fostering trade and investment between the UK and China. Calling in from the picturesque English town of Horncastle, Claire gives a detailed breakdown of …
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1
Denni Hu | Singles' Day, China's Fashion Trends, & The Rise of Chinese Designers
50:23
50:23
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50:23
In this episode of The Negotiation, we sit down with Denni Hu, a Shanghai-based journalist for Women's Wear Daily (WWD), a premier fashion industry publication. Our discussion with Denni covers a range of topics, including the latest fashion, consumer, and lifestyle trends in China. We delve into Denni’s career path, the expansion of luxury brands …
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1
Heidi Dugan | The Australian Prime Minister's Visit To China, Warming Australia-China Relations, CIIE, & Singles Day
43:09
43:09
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43:09
In this episode of The Negotiation, we are delighted to feature Heidi Dugan, Chair of the Australian Chamber of Commerce in Shanghai (AustCham). Heidi joins the show at a critical juncture in Australian-China relations. After several years of frosty ties, Canberra and Beijing are taking steps to normalize the bilateral relationship—most notably by …
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Jing Zhang, Global Editor in Chief @ Jing Daily | China's Luxury Consumption Landscape In 2023
22:09
22:09
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In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China. The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals…
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1
Our 200th Episode Featuring Jacob & Joseph Cooke
25:31
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Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what the future will bring. In this celebratory episode, we are delighted to host the co-founders of WPIC Marketing + Technologies, Jacob and Joseph Cooke.…
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Noah Fraser, Canada China Business Council Managing Director, China | Opportunities & Challenges For Canadian Business In China
52:24
52:24
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We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agr…
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Jacob Cooke, CEO & CoFounder @ WPIC Marketing + Technologies | Golden Week Consumption Boost, Singles' Day Projections, & South Korea Expansion
18:37
18:37
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In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors l…
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MJ Park | South Korea’s Booming E-commerce Landscape
29:06
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In this episode of The Negotiation, we are excited to welcome MJ Park, Key Account Manager at WPIC Marketing + Technologies, to discuss the South Korean e-commerce market. With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea…
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Michael Hart, President of AmCham China | US-China Relations, Business Climate Sentiment In China, & China's Appetite For Foreign Direct Investment
30:59
30:59
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In this episode of The Negotiation, we are honoured to welcome Michael Hart, President of the American Chamber of Commerce in China (AmCham China). In our conversation, Michael discusses his background and 20-year business career in Mainland China. He talks about the vital work of AmCham, which includes policy advocacy, business development support…
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1
Shai Oster | China & Southeast Asia's Tech Investment Landscape
1:03:36
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In this episode of The Negotiation, we are excited to be joined by Shai Oster, a Pulitzer Prize-winning journalist who recently served as Asia Bureau Chief for The Information. Shai previously worked at the Wall Street Journal and Bloomberg, with postings spanning China, Europe, and the U.S. He's now working as an independent strategy and communica…
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Jacob Cooke, CEO @ WPIC Marketing & Technologies | Why WPIC Is So Bullish On The Chinese Consumer
30:34
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30:34
In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. Jacob is based in Beijing where he oversees the China and broader APAC operations for WPIC. Jacob recently returned to China after a summer trip to Canada, so we thought it would be a great time to bring him back on…
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1
Su Cheng Harris-Simpson | Empowering Women in Business in China and Beyond
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In this episode of The Negotiation, we are delighted to speak with Su Cheng Harris-Simpson. Su Cheng is the visionary founder of the Women Empowerment Council (WEC), an organization dedicated to promoting gender equality in business in China and beyond. Su Cheng has been an active member of the Beijing business community for three decades. Before m…
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Michel de Rijk | Why Now Is The Time To Be Bullish On China & The Impact Of AI On The World Of Advertising
49:15
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In this episode of The Negotiation podcast, we are joined by Michel de Rijk. Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4. In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the …
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Yaling Jiang, Founder of "Following The Yuan", Part 2 | US-China Cultural Similarities, "Facekinis", Coffee, and the 'Wellness' Boom
37:12
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This episode of The Negotiation podcast is part two of our discussion with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In this, the back half of our interview, we talk about some trends t…
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Yaling Jiang, Founder of "Following The Yuan" | The Reception Of The Barbie Movie In China & Newsletter-Based Journalism
27:35
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In this episode of The Negotiation Podcast, we feature part one of our conversation with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In the first half of our conversation with Yaling, we …
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Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China
45:41
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In this episode of The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China. In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media lan…
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Simon Torring, CoFounder of Cube Asia | The SE Asia Ecommerce Platform Battle Between Lazada, Shopee, & How TikTok Shop Is Emerging As A Legitimate Contender
51:09
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In this episode of The Negotiation podcast, we are delighted to feature Simon Torring on the show. Simon is a distinguished professional with a multifaceted background in the field of online retail. He is the Co-founder of Cube Asia, a market insights organization specializing in online retail within Southeast Asia. Cube Asia is dedicated to assist…
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Qin Chen, Managing Editor @ TechNode | China's Booming EV Industry, AI Advances, & Why Meituan Won't Be Dethroned In The Local Life Services Vertical
44:19
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In this episode of The Negotiation podcast, we speak to Qin Chen, Managing Editor at TechNode, one of the leading media sources on China's technology and startup scene. Qin previously worked as a reporter at the South China Morning Post's Inkstone, and prior to that worked in the United States as a senior video producer at The New Yorker and a docu…
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