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What The Finance

Starr Washington, SayWHA Radio Crew

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Starr Washington is a forever young thirty something entrepreneur at heart who is going through the journey of digging herself out of financial bondage while helping others do the same. With a love for trap music, Cocktails, and Jesus you will feel like you're chatting with an old friend as she drops knowledge, tips, and guidance she has obtained on her journey to financial success on WTFinance!
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Robb Flynn is the lead vocalist, lead guitarist, and mastermind for the thrash metal band Machine Head. Listen every week as Robb brings you backstage while he tours the world bringing you deeper inside the makings of a hard-living touring musician, interviewing friends in bands, his die-hard Machine Head fans (affectionately called “Head Cases”), as well as the wacky cast of his road crew. As you may know, Robb is an outspoken, no holds barred tell-it-like-it-is personality in the Metal com ...
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast ...
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There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions. So where are these members? And how can you get them into your studio? Every quarter we like to look at what the data and trends are telling us about the industry…
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On today’s episode, we are answering YOUR questions. Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier? 02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks 08:25 - How you can make sure that your revenue g…
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Send us a Text Message. Join Ian and Emily and a spooky house in our second Roger Corman retrospective as we look at his most well regarded serious work - The House of Usher. Starring Vincent Price, listen in as we discuss: - Generational Curses - Twins of Vincent Price - Wampires - The Phantom, Air BnB, and Lighting problems - Ian getting the gigg…
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What do you do when a member cancels their subscription? Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay? Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips. But it doesn’t have to be t…
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Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member? It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members. In today’s episode, we’re talking about how to differentiate your G…
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Send us a Text Message. In this episode - the first part of our look back at Roger Corman films - join Emily and Ian as they discuss the 1963 Sci-Fi Thriller X - The Man With The X-Ray Eyes! Also discussed: - Simpsons References - Mentallo - Corman efficiency - Desert preachers - When to shut up at a casino - Malpractice lawsuits, and who can file …
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There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area. This handbook is your key to: Aligning your team: Get…
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Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match. In this episode, we spoke …
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What can we learn from a PROFESSIONAL Coach? This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at thi…
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Send us a Text Message. Join Ian and Emily for a discussion of the 1997 hit, Anaconda! As well as: - The Dreaded Candiru - John Voight Accents - Chris Farley and Ice Cube competing for the same role - Things we expected to be bigger problems in life as children - Practical vs CGI effects - Reptile Tranquilizers and knot tying - Snake Roars - The wo…
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Are your leads a problem? Do you either have not enough of them OR the ones you have are rubbish quality? Today I’m going to be talking to you about how to fix this, and the reason I’m doing THIS particular episode and giving you everything you need to fix it (for free) is because in FB Groups lately the only posts I’m seeing are people shutting do…
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If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it? Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 EN…
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So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio. The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv. The even better news? It only takes 6 weeks. You’ll hear: Why…
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I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted and they know their studios are months away from closing down. Feel like you? Listen to this episode if you: Have tried everything you can think of but are still not making a profit Have stopped paying yo…
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“Is it profitable to own a gym in 2024?” “Is a gym a good business to start?” “Is the fitness industry growing?” These are some of the MOST searched questions on Google about gyms and their profitability. The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion an…
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On today’s podcast, we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you. Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have cur…
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Send us a Text Message. In this episode, Emily and Ian look at the 9 Razzie Award winning 2007 Lindsay Lohan vehicle 'I Know Who Killed Me'. Join us as we discuss: - tribal tattoos - hat energy - giallo film style - Movie FBI profilers - DCOM teenage bedrooms - Stigmata - The Razzies - head trauma - vampire coffin interior design choices And much m…
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Studios constantly tell us that their group sessions are a massive “vibe”. But if you don’t have any way to quantify the quality of their sessions… how do you know if your trainers are ACTUALLY creating a community in your studio rather than just wandering around with an iPad? The studios that don’t know, are the same studios going broke. We say it…
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Do you feel like you’re constantly pushing but still not getting results? OR maybe you don’t have the team yet and want to know how to even begin to structure the studio? OR maybe… you’re scared that if you have all of these staff members… what will you do? On today’s poddy, Soph and I are tackling some of our studios' most commonly asked questions…
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If you want to become the top 2% of fitness studios you can’t waste time like average people do. So many gym owners don’t have any weekly structure. They roll into the week and go from fire to fire with a hose. There is no game plan, no strategy, just survival. But that doesn’t have to be you. Today I am walking you through the EXACT structure you …
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Send us a Text Message. Ian and Emily watch Forgetting Sarah Marshall, starring our beloved Kristen Bell! Listen to us discuss: -Real-life subtext -Comedy nudity -Our favorite minor characters -Realistic endings -Penises -Puppet musicals -Dracula This film is rated R, so listener discretion may be advised. https://linktr.ee/regretwork…
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You will NOT grow your studio if you are doing everything yourself. Let me paint you a picture. You’re the one answering the phone, calling the lead, making the sale, meeting them at the studio, all the while other leads have dropped in and you don’t even have the TIME to nurture them. Is this you? Then you need STRUCTURE. This episode is all about…
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You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answer the phone but for some reason you can’t bring yourself to pick up the phone. Why? It’s not you … it’s your brain. This is part two of our interview with Kylie Ryan.. Kylie is an NLP Coach and Mentor to…
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Why is it that you could have the literal BLUEPRINT for success, and yet you STILL don’t do it? In our hunt to find out exactly what makes high performers tick, we have our next guest: Kylie Ryan. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives, athletes - you name it, which makes her the PERFECT guest for the poddy. T…
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Are your studio numbers inconsistent, week after week? What if I told you it’s because you’re not supporting your managers to get those results? They’re capable of doing it, and they WANT to do it. But they need your SUPPORT to achieve them. Today we are talking about how you can support your manager, so that they can hit their KPIs and smash their…
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Multis, multis, multis. Everyone wants one, but most people aren’t ready. Are you? Today I am joined by my co-founder Benny to talk all about the time we bought a second studio and it was an absolute rollercoaster. I’m talking 50% of the profiles were ghosts… And yet, Benny and I brought it up to be the MOST popular gym in Sydney. So much so that i…
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If your churn is higher than than 5%, then you NEED to listen to this episode. We’ve had a lot of new listeners since dropping our episode on increasing your retention last year, so we wanted to bring it back because we know IT WORKS. It’s short and sweet so in the time it takes you to order your coffee, you’re going to have fixed your churn proble…
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Do you know the MAIN difference between the successful and the struggling owner? Most studios think that all they need to be successful is to run ‘vibey’ sessions but that couldn’t be FURTHER from the truth. In today’s episode, I’m breaking down the top THREE skills that every single successful studio and business owner has mastered. But the first …
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Have you been stuck at the same member number for more than two weeks but still feel like you’re constantly busy? Always hustling? You do everything from admin to cleaning the toilets? Your whole life is spent between the hardware and stationary stores every day? Great, this episode is for you. I have been looking at the data reports of our high pe…
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Can you step away from the studio, without having to put out 100 fires on your return? Can you go on holiday and turn your phone off? Today, I’m sitting in front of the mic to chat about a powerful concept that has transformed so many of the studios that we work with - The Four Levels of Business. The Four Levels of Business is a strategy that help…
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Do you feel like your team never takes initiative? Or do the tasks you delegate to your standard? Leadership has been a hot topic among the studios that we worked with last year, so today I am sitting down and telling you EXACTLY how to go from pushing your team, to actually leading it. Real talk, I used to burn my staff out and it’s because I wasn…
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Over the last 12 months, most people have taken a hit on their profit because of interest rates and the cost of living rising … but YOU don’t have to. In 2024 I want to help you to make MORE profit but not the type where you are hustling and working for it every single day … the type of money that you make in your SLEEP. So in this episode, I’m sha…
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How many leads do you have right now? If your answer is not enough I want to instead ask you, how many people are on your email list that you haven’t converted to be members yet? Every single one of those people are leads that you paid for at some stage but you just haven’t activated them … yet. And the best part is that email marketing is somethin…
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The New Year's Resolutioners are here and it's up to YOU whether you are the studio they’re going to fail at OR if your studio is the one they are going to stick to for life. You’ve heard us talk about this before but this time of year is the time that sets apart the RICH studios and the POOR studios. Those people who are walking in your door start…
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When you think about 2023 were you in control? Did you achieve that goal you set out to achieve? Everything in life is a choice. Either you make the choice, or the choice is made for you. So I want you to ask yourself what do you ACTUALLY want out of 2024? And do you have a plan in place to get it? Because without one, you’re not going to get anywh…
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If revenue isn’t the most important metric anymore, what is? It’s that time of year again when we go through the statistics in our academy and find out exactly WHAT our most successful studios have been doing this last quarter. And what have we found? That building a big, successful and PROFITABLE business in 2024 will require you to go ALL IN. 10%…
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If I asked you the weakest link in your business, what would it be? One month after our Breaking News episode, and we’re STILL getting out-of-office replies from studios that have shut down. And when we look at WHY all of these are continuing to happen, we’ve realised one MASSIVE thing that they have in common… They are OUTSOURCING their CONFIDENCE…
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Today’s episode marks the last in our series of interviews at Active Escapes Bali, where we have been sitting down and picking apart the brains of some of the BEST athletes in Australia. Through this journey, we have discovered key traits that ALL our interviewees have in common, and chat about their defining moments where they LEANED into the pain…
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Do you know how many of your members are on suspension and just HOW MUCH that is costing you? The Suspension Tax is a term that I have coined to talk about the hidden tax that is preventing you from putting another 150k in your back pocket. We sometimes forget that when anyone goes on pause, they're only pausing the training. They're not pausing th…
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The difference between advanced athletes and everybody else is that the advanced are willing to do the boring shit WAY longer than anyone else. Today’s episode is number three in our series at the Active Escapes retreat in Bali where we are interviewing some of the top athletes in Australia, and seeing what makes them tick. Joining Pete Day and I b…
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If you don’t stand for anything, why would anyone stand with you? Soph has been going on her own fitness journey recently to get back into the gym, but through that process, she has realised just how many gyms don’t stand for ANYTHING. To a potential new member, or even those in their studios right now - they’re just another ski-erg which means it …
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Do you feel like it’s nearly your time? Today we have a slightly different episode. It’s raw, unfiltered, it’s 6 am on a Saturday morning and I’ve just woken up to yet another article about gyms shutting down. And I’ve seen this at Geronimo too, every time we send out an email to our database, we get a new bounce back from a studio shutting down. B…
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If you had to decide between going to the Olympics or helping your family… What would you choose? In this episode we are back in Bali at the Active Escapes retreat, the world’s number #1 fitness retreat. So of course, we took the opportunity to get unfiltered with some of the top athletes in Australia and get to know the people behind the legends. …
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Do you feel like you’re constantly saying the same things over and over and your manager is nodding their head but nothing ever happens? Or perhaps you're a manager and you feel like you’re not being HEARD! Soph joins me in this episode, who used to be the manager at our gym and now coaches and works with hundreds of owners and managers across the …
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If you could win, but it would take 10% off your life … would you do it? Recently Pete and I went to an Active Escapes retreat and were surrounded by Olympians, record holders and some of the fittest people in this country and thought … We want to know what makes these guys tick. What are the habits, the 1% that they do, that get them to the next l…
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