Best Joshua Chin Podcasts (2024)

1
69. How Marketers Can Run Better Pitches w. Darren Woolley 56:39

9d ago56:39

56:39

The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the im…

1
68. Content Marketing in the Age of AI w. Marcus Sheridan 51:36

25d ago51:36

51:36

The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,'…

1
67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah 34:35

1M ago34:35

34:35

Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even small…

1
66. How To Fix A Failing Campaign w. Sachin Rajah 38:03

2M ago38:03

38:03

Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveragi…

1
From Luxury Media to Pet Tech and Scaling MyPetGo on $0 CAC with Richard Nilsson 59:50

2M ago59:50

59:50

Welcome back to the eCommerce Profits Podcast! In today's episode, I'm excited to dive deep with Richard Nilsson, the CEO and founder of MyPetGo. Richard transitioned from the tumultuous world of digital media to revolutionize the pet industry with innovative technologies and partnerships. Key Highlights: - Journey from Media to Pet Tech: Richard n…

1
65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin 49:27

2M ago49:27

49:27

Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer d…

1
64. AI in Marketing: Hype vs. Reality w. David Lawrence 44:42

3M ago44:42

44:42

Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of heal…

1
63. Project Management for Marketers w. Gavin Watson 32:49

3M ago32:49

32:49

Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects. Guest: Gavin Watson is the S…

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62. Measuring the Impact of Your Marketing w. Paul Sinkinson 39:40

4M ago39:40

39:40

Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions. Guest: Paul Sinkinson is the Managing Director of Sydney-based global mar…

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61. The Importance of First-Party Data w. David Lawrence 30:07

4M ago30:07

30:07

Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with …

1
60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt 42:10

5M ago42:10

42:10

Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals. Guests: Taz Bareham and Danielle Stitt ar…

1
59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith 44:56

5M ago44:56

44:56

With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms. Guest: Edwin is the Founder and CEO of The Social …

1
58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop 45:49

6M ago45:49

45:49

Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights …

1
57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah 15:43

6M ago15:43

15:43

Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest: Sachin Rajar is …

1
56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys 43:09

6M ago43:09

43:09

Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital. Guest: Kat Warboys is the APAC Marketing Directo…

1
55. How to Find the Right Agency For Your Business w. Drew McLellan 37:21

7M ago37:21

37:21

How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process. Guest: Drew McLellan has worked in advertising for 25+ years and started…

1
54. Answering Your Marketing Questions for 2024 w. Kayley Melham 33:17

7M ago33:17

33:17

James Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing marketers? How are customer journeys changing and how can you measure results? Listen now. Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and in…

1
(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco 40:53

8M ago40:53

40:53

Three agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your…

1
(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa 43:48

8M ago43:48

43:48

With organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant wi…

1
53. How to Start a Podcast w. Kayley Melham 35:38

9M ago35:38

35:38

Need help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting up an episode and how to measure success. Kayley Melham, producer of the Smarter Marketer podcast gives a detailed guide on all you need to know about setting up a podcast. Guest: Kayley is the Marketin…

1
52. What You Need To Know about GA4 w. Sachin Rajah 22:48

9M ago22:48

22:48

How does GA4 compare to Universal Analytics and why might your data be inconsistent across the two platforms? Here is a simple guide to the main differences between UA and GA4 and how they might impact how you interpret and analyse your data. About the Guest: Sachin Rajah is the Head of Client Services at digital marketing agency, Rocket. He is bot…

1
51. How to Use AI When Copywriting w. Ralph Grayden 31:22

10M ago31:22

31:22

How can you use ChatGPT to write a blog? What about advertising copy? Is Google Bard or ChatGPT better at copywriting? Ralph Grayden, CEO and Founder of Sydney-based copywriting agency, Antelope Media, shares how you can integrate AI and machine learning effectively into all of your copywriting tasks. Guest: Ralph Grayden is the owner of Sydney-bas…

1
50. Drawing Insights and Forming Strategy w. Julian Cole 45:45

10M ago45:45

45:45

Julian Cole, leading strategy consultant to brands including Uber, Apple, Facebook, and Disney shares his practical advice on how to create a marketing strategy. He also discusses what ‘insights’ really are, and how you can use them to drive your creative and messaging. Guest: Julian Cole is a strategy consultant to leading brands including Uber, A…

1
49. Dark Social and Attribution Challenges w. Rand Fishkin 51:41

11M ago51:41

51:41

How well do you really know your audience? In this episode, James interviews legendary international marketer and CEO of SparkToro, Rand Fishkin. He shares his thoughts on current macrolevel trends, the impact of dark social, and how you can use data to transform your strategy. Guest: Rand Fishkin is the cofounder and CEO of SparkToro, makers of fi…

1
48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan Bonnici 47:27

11M ago47:27

47:27

Whether you’re in your later years of university, or you’ve graduated and you’re on the search for your first full-time role. Ryan Bonnici shares his experience working for Microsoft, Hubspot, and now CMO at Gympass, while giving practical advice on how to land your first marketing role and excel in the industry. Guest: Ryan Bonicci was awarded 26t…

1
47. Preparing For Black Friday & Cyber Monday w. Iain Calvert 35:20

12M ago35:20

35:20

If you’re running an ecommerce business you need to start planning for Black Friday and Cyber Monday. Ecommerce coach Iain Calvert shares the key factors e-commerce businesses should consider when preparing for this vital period. Guest: Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer …

1
46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel 38:38

12M ago38:38

38:38

Out of Home media spend in Australia is now over $1bn annually and it is one of the fastest growing media channels. oOh!media is the largest out-of-home company in Australia with more than 37,000 digital and static asset locations. Josh Gurgiel, Head of Creative for oOh!media’s content and creative innovation hub, POLY reveals the power of out-of-h…

1
45. Career Advice from 2022 Australian CMO of the Year w. Aimee Engelmann 38:35

1y ago38:35

38:35

Aimee Engelmann, 2022 Australian Marketing Institute CMO of the Year, shares her career advice for marketers: experience on managing senior stakeholders, picking the right job, networking with those in the industry, the value of mentorship and coaching, as well as what businesses look for in the hiring process. Guest: Aimee Engelmann is a recent gr…

1
44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel Costa 21:46

1y ago21:46

21:46

With the rise of local and "near me" searches, local SEO is becoming increasingly important for most businesses. Daniel Costa, Head of SEO at Rocket Agency, shares the 7 most important Local SEO actions you need to implement to improve results from organic search. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant with a de…

1
43. How To Build Your Personal Brand As a Marketer w. Fleur Brown 41:39

1y ago41:39

41:39

Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building…

1
42. Is Google on the Decline in Australia? w. Kayley Melham 27:21

1y ago27:21

27:21

The rise of Amazon, "social search" and ChatGPT offer the greatest threat to Google in Australia for almost 20 years. Resident Smarter Marketer and Rocket’s in-house Marketing Coordinator, Kayley Melham, discusses with James Lawrence what marketers need to know about the evolving search industry. Guest: Kayley is the Marketing Coordinator at Rocket…

1
41. How to Nurture Existing Customers w. Kieran Krohn 22:25

1y ago22:25

22:25

It’s 5x more cost-effective to win business from an existing customer than having to land a new one. Kieran Krohn, Senior Sales Manager at Hubspot, shares how businesses can better engage existing customers. Guest: Kieran Krohn is currently the Senior Sales Manager at Hubspot, where he has worked for over 7 years. Previously, he was the Principle C…

1
40. B2B Marketing in 2023 with Stuart Jaffray 43:10

1y ago43:10

43:10

In this episode James and Stuart Jaffray, MD of highly regarded Australian B2B marketing agency, Green Hat, discuss the state of B2B marketing as we near the halfway mark of 2023. They discuss what the best performing B2B marketing teams are doing to increase leads and sales. Guest: Stuart Jaffray is the Managing Director at Green Hat, an integrate…

1
Intuitive Business Approaches With Eric Siu of Leveling Up 49:11

1y ago49:11

49:11

Eric Siu is the Chairman of Single Grain, a digital marketing agency driving scalable and predictive revenue growth. As an investor and advisor to Fortune 500 companies and venture-backed startups, he founded Leveling Up, a business and personal growth blog. Eric is also the author of the book Leveling Up and hosts the Leveling Up podcast, where he…

1
How To Optimize Ad Campaigns for Profitability With William Harris of Elumynt 46:21

1y ago46:21

46:21

William Harris is the Founder and CEO of Elumynt, an ecommerce growth agency focused on profit via hyper scaling. Elumynt has been featured in Inc. and is an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He’s also published over 200 articles about the ecommerce space in Entr…

1
39. Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco 40:53

1+ y ago40:53

40:53

Three agency founders discuss how marketers should balance brand building v performance marketing. The value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your …

1
38. Marketing to a Chinese Audience w. Ophenia Liang 33:22

1+ y ago33:22

33:22

Whether marketing into mainland China or Chinese speakers in Australia, a different approach to digital is needed. In this pod, Ophenia Liang shares practical and insightful advice for marketing to a Chinese audience. From the different media platforms you need to be across, to audience segmentation and online behaviours. If you’re marketing to a C…

1
37. What Marketers Need to Know About Spotify Ads w. Simon Connolly 29:08

1+ y ago29:08

29:08

Discover everything you need to know about Spotify Ads in 2023. Simon Connolly, Head of SMB at Spotify ANZ, shares insights on boosting brand awareness with Spotify’s targeting options, ad specs, and how to master the Spotify Ad studio. Guest: Simon Connolly is Head of SMB, Australia and New Zealand at Spotify. Previously, Simon was a Team Lead SMB…

1
36. How To Run Successful Webinars w. Eshita Durve 27:40

1+ y ago27:40

27:40

Webinars can be an excellent top-of-funnel promotional activity! Eshita Durve shares practical advice for running successful webinars, including how to choose an interesting topic, setting up your event day checklist, and how to turn your registrants into paying customers! Guest: Eshita Durve leads the in-house Marketing team at Sydney-based, award…

1
35. Influencer Marketing w. Sharyn Smith 32:51

1+ y ago32:51

32:51

We interview the Founder of Australia’s largest influencer marketing company, Sharyn Smith, on influencer marketing in Australia. She discusses what influence is, how to choose the right influencer, the importance of content creation, and what you need to do to succeed in the space. Guest: Sharyn Smith is the CEO and Founder of Social Soup, Austral…

1
Targeting a Buyers’ Culture With Ben Leonard of Ecom Brokers 40:07

1+ y ago40:07

40:07

Ben Leonard is an ecommerce consultant and the Co-founder of Ecom Brokers, a UK-based ecommerce brokerage that helps companies sell their businesses for an optimal price. Ben has been an entrepreneur since 2016 when he founded Beast Gear, a fitness equipment company that he grew to seven figures. After selling his business in 2019, Ben decided to s…

1
How AI Is Revolutionizing Amazon Pricing Models With Chad Rubin of Profasee 42:20

1+ y ago42:20

42:20

Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform enabling brands to predict the optimum price for every product. He has built several successful companies, including Deep and Sassy, Think Crucial, and Skubana, which was acquired by 3PL Central. As a speaker and world-class Amazon expert, Chad gives presentations about ecomm…

1
34. Digital Marketing Campaign Deep-Dive | LIV Mirvac w. Jade MacAuslan 35:35

1+ y ago35:35

35:35

In this episode, we take a deep dive into one of the most successful digital marketing campaigns in Australia over the past 5 years - Mirvac's LIV launch. Winner of multiple awards including 'Best Advertising Campaign' at Semrush Awards 2021 and 'Best use of Data' at APAC Search Awards 2022, we explore how this brand new category achieved a 15.9x R…

1
From Hustling to CEO: How to Systemize a Business for Growth With Sam Olawale of DigitalSuperSystems 50:58

1+ y ago50:58

50:58

Sam Olawale is the Founder of DigitalSuperSystems, a transformation-focused consulting agency specializing in scaling systems and helping people reach their full potential. As a keynote speaker, he focuses on talent development, B2B, ecommerce, business consulting, direct sales, branding, and digital marketing. Sam is also a board member of Meetgee…

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