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The Modern Selling podcast, hosted by Mario Martinez, Jr., is the go-to podcast for sales leaders, sales professionals, business owners, sales enablement leaders, and anyone responsible for generating revenue. Mario's guests are practitioners in the trenches, experts in their profession and influencers who are leveraging modern selling techniques to inspire you to create more sales conversations with your target buyer!
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Judy Collins the Executive Director of the United State Staffing Association goes on a quest to find answers to your Staffing and Recruiting questions. Judy digs deep in her HUMONGOUS Rolodex of industry contacts and interviews industry professionals in search of answers.
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Sales Hacks Show from CPSA

Canadian Professional Sales Association

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The Sales Hacks Show from the CPSA is a series of interviews with sales leaders, influencers, analysts and those on the frontlines. Each episode offers strategies, tactics and hacks to help inspire new sales initiatives within your organisation. ---About the Canadian Professional Sales AssociationSince 1874, we’ve been developing and serving sales professionals by providing programs, benefits, and resources that help you sell more, and sell smarter.Contact us today at MemberServices@cpsa.com ...
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What if that impossible-to-reach person wasn’t so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that ge ...
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Does this sound familiar? Have you been told to spend hours crafting engaging messages and comments on LinkedIn, only to feel like you're not getting the results you want? The struggle to stand out and engage meaningfully can be frustrating and time-consuming. If you've been there, you know the pain of putting in effort and not seeing the impact yo…
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Have you ever wondered about the myths surrounding AI-driven sales engagement strategies? Let's talk about three common myths and uncover the truth behind them. But before we dive in, let's explore the real strategies that are revolutionizing sales engagement using AI. Stay tuned for the secrets! If you're feeling overwhelmed by the time it takes t…
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Do you want to know the secret to building genuine connections with your customers and improving your sales numbers at scale? We're about to share the solution with you so that you can achieve that result. We are sure you've been told to focus on product information, tricks of selling, and not your mindset or motivation. But deep down, you know thi…
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Struggling to book more sales meetings and increase productivity? Tired of ineffective prospecting methods that don't yield results, leaving you feeling frustrated and overwhelmed? If you're ready to boost your productivity and engagement, it's time to discover the game-changing AI tool that's transforming sales workflows. Join us as we uncover the…
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If you're feeling frustrated with your SDR BDR team's results and struggling to increase pipeline creation, then you are not alone! Have you heard the myths about building successful SDR BDR teams? Myth 1: SDR BDR teams can only focus on outbound or inbound, not both. Myth 2: Texting prospects is not effective for SDR BDR outreach. Myth 3: SDR BDR …
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Do you want to streamline your RFP response process and win more contracts? Imagine a more efficient and effective way to handle RFPs, ensuring your responses stand out. We'll be sharing a solution to help you achieve that result. Uncover the unexpected way AI can help you win more RFPs with a powerful tool. It's not just about streamlining respons…
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Have you heard these myths about SaaS sales led growth strategies? Myth 1: Product led growth is the only way to scale. Myth 2: Cold emails are ineffective for SaaS sales. Myth 3: Scaling a SaaS business requires massive funding. I'll reveal the truth about these myths, but brace yourself for some eye-opening strategies. Hey there! In this podcast …
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Want to make better investment decisions and strategic growth plans? I've got the solution for you to achieve that. Get ready to improve your venture capital investment strategies and take your business to the next level. Let's dive in and uncover the key to successful growth-stage investment strategies. Does this sound familiar? You've been bombar…
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From Introvert to Sales Leader Hey, sales pros! Tired of feeling like you're just not cut out for sales because you're an introvert? Have you been told to just "fake it till you make it" and it's only left you feeling drained and ineffective? If you're ready to tap into your natural strengths and see real results, it's time to leverage your introve…
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If you're feeling stuck in a cycle of underwhelming sales results, working harder but not seeing the growth you desire, then you are not alone! Despite putting in the effort, the results just don't seem to match the vision you have for success. It's frustrating and demotivating, right? In this episode of The Modern Selling Podcast, we are joined by…
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Are you ready for this? You won't believe what our CEO and founder revealed about the unexpected secrets behind successful sales processes. Find out how integrating AI has transformed the way sales professionals engage with customers and boosted their efficiency. But that's not all—there's a game-changing tool that's revolutionizing sales prospecti…
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If you're feeling frustrated and overwhelmed by ineffective sales strategies that aren't getting you the results you want, then you are not alone! Trying to juggle multiple tasks and approaches without seeing the sales success you deserve can be disheartening. It's time to break free from the cycle of frustration and find a more effective path to a…
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If you're feeling frustrated because your sales strategies are falling flat and you're not seeing the results you want, then you are not alone! Are you tired of putting in effort without reaping the rewards? Let's change that together. In this episode of The Modern Selling Podcast, Jim Kraus, President of the Buyer Persona Institute, brings a wealt…
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Have you ever heard these myths about AI in sales and marketing? Myth 1: AI will replace sales professionals. Myth 2: AI is too complex and expensive for small businesses. Myth 3: AI can't personalize interactions like humans can. We will share the truth about AI's impact on sales and marketing, so you won't want to miss it! Stay tuned. In this epi…
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If you're feeling frustrated and stuck in a cycle of repetitive sales approaches that just aren't getting results, then you are not alone! Are you tired of feeling like your sales efforts are falling flat, and you're not making the impact you know you're capable of? It's time to break free from the ineffective methods and unleash your true sales po…
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Getting to Yes: A VC Reveals His Step-by-Step Framework for Assessing and Investing in Startups. If you're feeling frustrated and overwhelmed by the endless cycle of VC rejections, and finding it hard to break through the fundraising barriers, then you are not alone! Navigating Startup Fundraising Stages The journey of raising funds for startups is…
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Attention all sales professionals! Do you want increased success in sales conversations and negotiations? we'll be sharing the solution so that you can achieve that result. Get ready to level up your sales game! Get ready for a jaw-dropping insight into negotiation tactics and buyer psychology. Uncover the shocking truth behind procurement strategi…
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Attention Sales Professionals: Want to skyrocket your email response rates and engagement with prospects? Get ready for a game-changing solution that will revolutionize your sales email communication and drive incredible results. Stay tuned to discover how you can achieve this and transform your sales game. Uncover the shocking truth about the comm…
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Does it sound familiar to struggle with building a strong team culture within your sales team? You may have been told to simply focus on individual sales performance without considering the impact of team dynamics. This approach often leads to a lack of collaboration, communication breakdowns, and a decrease in overall sales success, leaving you fe…
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If you're feeling frustrated because your current hiring process is only bringing in mediocre sales talent, then you are not alone! You may already be spending countless hours sifting through resumes and conducting interviews, only to end up with sales professionals who lack the drive and results you need. Instead of seeing a boost in sales team pe…
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Get ready to uncover the secrets of mental toughness in sales with expert Matt Phillips. Discover the key to overcoming challenges, achieving success, and reaching your full potential. But what happens when the pressure is on, and the quotas must be met? Stay tuned to find out. This is Matt Phillips's story: Matt Phillips' journey is a testament to…
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Do you desire to enhance your business's efficiency and effectiveness? Discover how to achieve increased focus and productivity in your business operations as I share the solution with you. Learn how to attain heightened performance and output in your entrepreneurial pursuits. Join me to unlock the key to maximizing productivity in your business en…
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If you're feeling frustrated by the lack of response to your personalized sales messages, where your efforts to connect with prospects seem to fall flat, then you are not alone! Despite your attempts to craft tailored messages and engage with potential clients, you may find that your outreach process is inefficient and unproductive. Instead of seei…
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Does this sound familiar? You've been told that in order to achieve better negotiation outcomes, all you need to do is focus on your sales pitch and product features. But let's be honest, how many times have you felt the pain of losing a deal even after delivering a flawless presentation? It's time to break free from that ineffective action and und…
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Have you ever heard these common myths about building connections and creating a sense of purpose in sales? Myth #1: Networking is just about exchanging business cards. Myth #2: Purpose is a fluffy concept that doesn't impact bottom-line results. Myth #3: Building strong connections is only for extroverts. In this episode, our guest Lloyed Lobo wil…
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Dear Just Ask Judy, AI is taking the world by storm! How can I use AI tools in my staffing agency, and how do they contribute to efficiency and cost-effectiveness? Flo from Florida Dear Flo, AI is an exciting tool with many potential benefits. To give us a better perspective, I talked to Claudia Garcia, President and founder of Royalty Medical Solu…
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Dear Just Ask Judy, With the many online resources available to job seekers and the growing presence of AI, is the role of a recruiter still relevant today? John in Joplin Dear John in Joplin, Your question about the relevance of recruiters in today’s labor market is pertinent and on the minds of many recruiters. It is essential to realize that rec…
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Drive Better Results through Personalization in Sales Jeffrey Gitomer, the charismatic King of Sales, challenges the notion that sales professionals should solely focus on selling by delving into the world of Taylor Swift's extraordinary success, igniting a lively football rivalry with the host, and introducing an AI tool, all while exploring the i…
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Dear Just Ask Judy, I need to make sure my sales employees are as productive as possible. Is there a tool I can use that can increase their productivity? Regards, Diana in Detroit Dear Diana, Increasing the productivity of your sales force is a sure-fire way of improving your firm’s overall productivity … and your bottom line. If you can gain an in…
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Boost Your Sales with Personalized Communication Strategies - David Graswick In a world where sales influencers typically write books to establish their expertise, Mario Martinez Jr. took a different path. Instead, he embarked on a journey that led to the creation of The Modern Selling Podcast, ultimately making him a sales influencer without ever …
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Boost Your Sales with ROI and Payback: Ian Campbell's Expert Advice Does this sound familiar? You've been told to bombard your customers with a laundry list of product features and hope that it somehow convinces them to buy. But all you're left with is a frustrated audience and lackluster sales results. The pain of spending valuable time and effort…
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Does this sound familiar? You've been told to send countless generic emails, hoping that one will catch the attention of your prospects. But instead, you're left feeling frustrated and defeated as your inbox remains empty and your sales winrates plummet. It's time to break free from ineffective actions and address the pain of wasted time and missed…
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If you're feeling frustrated and defeated because your attempts to close deals are constantly getting stalled, then you are not alone! It can be disheartening when you put in all the effort but still face resistance from prospects who are not moving forward. Despite your best efforts to engage and persuade, you might be experiencing a lack of commi…
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Dear Just Ask Judy- As a recruiter I need to communicate with applicants and clients on a regular basis. Is texting still an efficient tool to accomplish this? … Karl in Kansas Dear Karl in Kansas- Thank you for reaching out with your question about the utility of texting. Even with the strong presence of social media, texting still holds a signifi…
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Dear Just Ask Judy, As a recruiter, I understand how important good client relationships are. What do you suggest I do to maintain good relationships with my clients to retain their return business? … Interested in Iowa Dear Interested in Iowa, Your question identifies an issue crucial for the success of any business. Building strong connections wi…
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In a world of sales and personal branding, one woman's journey took an unexpected turn. From the tranquil landscapes of southwest Virginia to the bustling markets of Italy and Brazil, Alison Mullins was on a path of growth and expertise. But it was a fateful encounter with Hurricane Wilma in Cancun, Mexico, that would change everything. Surviving t…
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Dear Just Ask Judy, Why is the unique value proposition in marketing important as a recruiter, and how can it help staffing firms attract new candidates and clients? Regards, Hannah Dear Hannah, I hope you are doing well. Thank you for your insightful question regarding the significance of a unique value proposition in marketing for staffing firms.…
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Does this sound familiar? You invest time and resources into sales training programs, only to see little improvement in your team's performance. You've been told that simply providing more information and content will lead to better results. But the pain you're feeling is the frustration of seeing your team struggle to apply what they've learned, r…
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In a world where career paths are often linear and predictable, one man's journey took an unexpected twist. From the rough and tumble world of rugby league to the intricate world of business operations, Brad Eisenthuth's path was anything but conventional. But it was this winding road that led him to discover his true passion: leadership and cultur…
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Dear Just Ask Judy: “I have been in business for a while now, but I need some ideas on how to take my business to the next level. How do I go about it?” … Inquiring in Indiana Dear Inquiring in Indiana: Your concern about taking your business to the next level is a common theme for recruiters. Running a business can be challenging, and it's underst…
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Dear Just Ask Judy: “As a business owner, compliance with laws and regulations is paramount. The thing is, keeping up with the changes can take a lot of work. Is there an easy way to do so?” … Chris from Ohio Dear Chris from Ohio: Thank you for reaching out with your concern about staying compliant with laws and regulations as a business owner. I c…
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Get ready to unlock a treasure trove of B2B sales insights with the Modern Selling Podcast! Join Mario Martinez Jr. and David Fortino as they dive deep into the world of Intent Data and its game-changing impact on B2B Sales strategies! Ready to supercharge your B2B sales game? Brace yourself for an enlightening episode where we unravel the mysterie…
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Embarking on the journey of SaaS Sales Training can feel like navigating a labyrinth. You know it's crucial for your business growth, but where do you even start? The truth is, without proper SaaS sales training, scaling your software company becomes an uphill battle. It's what sets apart those SaaS businesses that succeed from those having difficu…
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Generative AI for Sales Prospecting is an uncharted territory for many. Sure, it sounds like a tech buzzword that's been thrown around lately... But when it comes to implementing Generative AI in your sales strategy... Most are at a loss when it comes to incorporating Generative AI into their sales tactics. Utilizing Generative AI in your sales str…
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Dear Just Ask Judy, My staffing firm collects a large amount of data relating to job seekers and client companies. How can I best manage this information? Rachelle Dear Rachelle, Your question points out a problem that all search and staffing firm owners face: How to manage and make sense of the flood of data needed to have a successful search. I r…
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Maximizing Success with Digital Sales Referrals: A Guide with Mario M. Martinez Jr., #240 As the world of sales continues to evolve, Digital Sales Referrals have emerged as a powerful tool for driving business growth. This shift from traditional methods towards more modern approaches has revolutionized how we engage with potential customers and gen…
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AI in Business Growth: Leveraging Strategies and Tools, with Ryan Staley #239 Artificial Intelligence (AI) has become a game-changer in driving business growth. AI is transforming the way businesses run, giving them access to solutions and systems that can greatly enhance their performance and effectiveness. In this blog post, we delve into how AI …
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Top earners in sales use certain approaches to attain their success, and this Modern Selling Podcast episode will examine the top sales strategies needed to become a 1% earner. By adopting these proven techniques, you can elevate your own skills and propel your team to new heights. We will explore various aspects such as developing a winning mindse…
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Salespeople and business owners aiming to expand their profits and businesses need powerful selling tactics. In this blog post, we will explore various strategies that can help you improve your sales process, engage prospective clients, and ultimately close more deals. We'll start by discussing the importance of unique value propositions in differe…
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The Modern Selling Podcast Episode #236: Pitching To Investors: Strategies for Success and Growth with Angela Lee Our guest speaker for today is the amazing Angela Lee, who shares her valuable experience on what investors look for in startups. Hosted by the dynamic Mario Martinez Jr., this episode is packed with useful tips and tricks to ace your i…
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