The WordPress for SMEs and High-Scale Platforms is designed to help business owners, marketing directors, and other decision makers who want to scale an existing WordPress solution, integrate WordPress within their technical suite or migrate a proprietary framework to WordPress. Mario Peshev is a WordPress Core contributor and the CEO of DevriX - a distributed WordPress agency. DevriX works with SMEs and large enterprises in the automotive, health, banking industries, building unique feature ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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Dive into the world of buying, selling & flipping online businesses & digital assets. This podcast offers real-world advice on buying, selling, and flipping online businesses & digital assets. Hosted by Kristin Jacobsen & Dominic Sullivan. Powered by Flippa.com - The #1 global online platform to buy & sell online businesses & digital assets.
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133 - How to Grow a 7 Figure Business with Mario Peshev
51:27
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In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI…
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In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, des…
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Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navi…
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#37: The Future of WordPress: Trends and Predictions
18:38
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What does WordPress look like in 2024? The platform is climbing up once again and currently powers 43.5% of all websites after a slight dip in the past 18 months. As B2B SaaS are struggling in a market with limited demand, WordPress is going strong. Here's why I expect to see in the coming year.
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131 - How to Sell Your Business with Jonathan Baker
31:12
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A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions. Whether you're contemplating selling or simply want to future-proof y…
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In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques. Whether you're a solo entrepreneur or a business owner, these insights can transform your approach…
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129 - Why a Focus on One Platform Is Bad Advice
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In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess b…
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EP8: 6 Types of People that Buy Online Businesses & How To Sell Your Business To Them | Kristin Jacobsen
19:18
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Understanding the Types of Buyers for Online Businesses (And How To Sell Your Business To Them) In this episode of the Digital Dealmakers podcast, co-host Kristin Jacobsen explains the various types of buyers for online businesses, and how you can effectively sell your business to them. Discover the six main categories of buyers, including first-ti…
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In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions. They also discuss the potential i…
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In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available. Gert also highlights the growing importance of AI and large language models in shaping brand perce…
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EP7: Scaling & Exiting Online Businesses | Rachel Murphy
34:09
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In this episode of the Digital Deal Makers Podcast, co-host Dominic Sullivan interviews Rachel Murphy, founder of The Grafter. Rachel shares her extensive background in turning around & transforming businesses in both the public & private sectors. The discussion covers Rachel’s approach to helping entrepreneurs scale & exit their businesses, challe…
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127 - How to Sell Your Course with Nicki Krawczyk
35:28
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In this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. Nicki shares her own experience of increasing revenue 40 times over in under two years and …
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EP6: Common Mistakes Online Business Owner’s Make When Selling Their Business & How To Avoid Them | Fiona Laidlaw
39:20
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In this episode of the Digital Deal Makers podcast, hosts Kristin Jacobsen and Dominic Sullivan are joined by Fiona Laidlaw, a leading M&A advisor at Flippa. Fiona shares her journey from starting a fitness business in Australia to leading Flippa's advisory team in Singapore. The conversation dives into common mistakes sellers make when preparing t…
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Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation betw…
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In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content. The proact…
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EP5: Why Successful Online Business Owners Decide To Sell | Kristin Jacobsen
27:29
27:29
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Why do successful Online Business Owners decide to sell their business?In this episode of the Digital Dealmakers Podcast, co-host Kristin Jacobsen delves into the motivations behind why successful online business owners decide to sell. Drawing on his extensive experience as an exit advisor and his personal journey of selling his own online business…
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Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, …
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EP4: Insights From 14 Years Experience In Buying & Selling Digital Assets | Mario Peshev
41:28
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In this episode of the Digital Deal Makers podcast, our guest Mario Peshev shares his insights, strategies & tips gained from 14 years of experience in buying & selling digital assets. In this episode, we explore:+ 01:37 Mario's Journey in Online Business and Site Acquisition+ 08:19 The Art of Strategic Acquisitions and Investment Philosophy+ 15:47…
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EP3: Acquiring a SaaS Company From A Buyers Perspective | Ruslan Leteyski
46:57
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In this episode of the Digital Deal Makers podcast, we have an in-depth conversation with Ruslan Luteyski, a seasoned acquirer of SaaS companies, particularly in the Shopify app ecosystem.Ruslan also provides valuable insights for SaaS Entrepreneurs & Business Owners on positioning their apps for acquisition, stressing on MRR growth, churn manageme…
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EP2: Journey to a 6-Figure Exit For A Blog | Georgi Todorov
49:10
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In this episode of the Digital Dealmakers podcast, we sit down with Georgi Todorov, a self-taught entrepreneur and content creator who successfully built and sold his own content site for six figures.Georgi shares his journey from starting with no knowledge of SEO to mastering it and creating a profitable online business & selling it for 6-figures.…
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EP1:The Path To Exit | Steps To Selling An Online Business
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Welcome to the first episode of the Digital Dealmakers Podcast!In this episode, we introduce what this podcast is about, why it’s worth tuning in & what to expect.We also cover the step-by-step process of selling an online business.🚀🎥 Welcome to Digital Dealmakers: The Online Business M&A Podcast! 🌟Dive into the world of buying, selling & flipping …
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EP0: Intro to Digital Dealmakers | The Online Business M&A Podcast
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What’s the Digital Dealmakers Podcast All About?Tune in and find out! Hosted by Exit Advisor, Kristin Jacobsen and Professional Mergers And Acquisitions Advisor, Dominic Sullivan.Powered by Flippa.com, The number one global online platform to buy and sell online businesses and digital assets.By Kristin Jacobsen & Dominic Sullivan
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In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emot…
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In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process …
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120 - Practical AI Tools and Actual Use Cases with Joe Fier
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In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation betw…
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119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth
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After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO ser…
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118 - Content Marketing and AI with Katrina McKinnon
32:01
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In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about ne…
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117 - How to Work With a Marketing Agency with Stevie Brown
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Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Ge…
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Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular episode, Gert underscores the significance of simplifying la…
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115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds
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In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company cult…
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In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach. Users usually look at the top to find the answer to…
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How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to w…
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112 - Podcasting for Profit Workflow with Joe Fier
49:42
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Returning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting. When your aim is to c…
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Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective …
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110 - Podcast Monetization with Jeff Mendelson
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When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remai…
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109 - Podcasting Strategy in the Age of AI with Joe Fier
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In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest. In the episode, they explored the potential…
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108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny
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This is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching and training. It is interesting to learn from their conversation that voice is the ultimate tool that a person has, no matter what it is that they…
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Local SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider. So how do you optimize your website or the content you are putting out for local search? There are various strategies that you can do especially if your business is located in smaller to…
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106 - Cross-Channel SEO with Stephan Spencer
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This conversation of Gert with Stephan Spencer in this episode is kind of different from other episodes because of the inspiration and soul included in it. Aside from Stephan Spencer's expertise in SEO, he delved deeper into the morality of how AI is quickly integrating into the works of content creators, thus taking away the credit from the origin…
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Making your business profitable can be as simple as using the seven basic levers, which a lot of business owners most often overlook and neglect to review. Often you need somebody from the outside looking in, because business owners are engrossed with the day-to-day operations of the business. They think they are doing everything right because they…
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It's truly disheartening to discover that despite investing in paid advertisements to raise awareness for your brand, there are other competing brands out there who are directly siphoning off your traffic, rendering your investment futile. In terms of brand searches, users have a range of alternatives, instead of specifically intending to engage wi…
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When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements. In this episode Gert discusses a better alternative in putting your brand out ther…
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102 - Website Design and AI with Greg Merrilees
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Greg Merrilees of Studio1 Design was the inaugural guest on Episode 2 of the SEO Leverage Podcast and he returns as a special guest on Episode 102, marking the milestone of 100 episodes. In this episode, Gert Mellalk engages in an enlightening conversation with Greg Merrilees about the advancements of AI and its impact on website design and other i…
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101 - Podcast Monetization with Jeff Mendelson
30:23
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Podcasting can be done solo, but the most amazing podcast episodes are when there are one-on-one conversations with industry experts and interesting people. It is beneficial to both the host and the guest to be able to bounce ideas off to more people which just makes the conversation so much richer. Podcasting is a very powerful medium that will gi…
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100 - SEOLeverage Celebrates 100 Podcast Episodes
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Having launched 100 podcast episodes for SEO Leverage Podcast is no mean feat. Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to the podcast has been truly positive and that is the reason why…
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Although search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better. There is what we call Search Intent Mismatch and your type of content is not the type of content that Google…
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098 - Automation in Marketing with Thomas Helfrich
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In this episode, Gert had a very informative conversation with Thomas Helfrich, the founder of instantlyrelevant.com, who believes that in order to convert trust and loyalty from customers, you need to deliver non-stop relevance. We hear so much about AI and how it encompasses even marketing automation. Both Gert and Thomas agree on the advantages …
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097 - Legal Tips for Online Businesses with Heather Pearce
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For content creators, coaches, writers or similar service-based businesses, Intellectual Property protection is, more often than not, neglected or they probably do not have first-hand information of its importance. Intellectual Property is your business and you need to protect it! The second piece that is highly important is Privacy Policy and from…
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096 - AI Content Detection with Jonathan Gillham
28:46
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Chat GPT has been the buzz these days because of its AI generated content creation technology. In today’s episode Gert had a very focused and frank conversation with Jonathan Gillman, the founder of originality.ai, and heads a team of experts that understands your needs when it comes to originality and human content creation. While GPT-3 or even go…
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095 - How to Run an Audio Summit with Anke Herrmann
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Have you heard about Audio Summits? If this is the first time you heard about it, you will be excited by this game changer format of having a summit or a conference from a totally different perspective. It does not require a commitment for an audience to be at the summit at a particular set time, it respects your time and you can participate on it …
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