In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights. Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-ho ...
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The Wisdom Keepers Project is an oral history of longtime Lawrenceville residents’ memories and stories of the neighborhood to preserve the community’s rich history. We hope Lawrenceville residents and anyone stumbling upon these stories will enjoy them for years to come. This project was made possible through AARP’s Community Challenge Grant Program and spearheaded by Lawrenceville United, a resident-driven, non-profit organization that works to improve and protect the quality of life for a ...
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What made Zoom - Zoom with Greg Holmes, former CRO at Zoom
38:50
38:50
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38:50
In this timeless episode of the Selling the Cloud podcast, we revisit a conversation with Greg Holmes, the former Chief Revenue Officer at Zoom Video Communications from 2013 to 2020. This inaugural episode remains as relevant today as it was when first recorded, offering deep insights into the factors that fueled Zoom's meteoric rise. Join our co-…
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Bridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda, CEO BigLittle
40:22
40:22
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40:22
In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect. She delves into revenue leaks, process inefficiencies, and how RevOps acts as the connective tissue that …
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The Best of Philly with the King of Sales; Jeffrey Gitomer and our co-host Paul Melchiorre
44:54
44:54
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44:54
In this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre. This isn't just another podcast episode—it's a masterclass in sales resilience, grit, and preparation from two men who grew up in the streets of Philadelphia. Expect candid conversations, raw i…
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Operating Partners, Part 2 with guest Joseph Zito, CEO of (X)Form
30:18
30:18
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30:18
In Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy execution, addressing the common pitfalls that occur post-strategic offsite, and how an Operating Partner can help the C-suite stay ahead…
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Operating Partners, Part 1 with guest Joseph Zito, CEO of (X)Form
22:17
22:17
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22:17
In Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst challenging revenue, profit, and operations dynamics. In this episode, we discuss executing effective company strategies, mobilization…
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The Evolution of Enterprise Sales, Part 2, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
25:33
25:33
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25:33
In the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model. He shares candid experiences where a data-driven approach may fall short and offers his perspective on how AI is reshaping the “art of sales.” With a keen eye on the future, Rob discusses t…
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The Evolution of Enterprise Sales, Part 1, Rob Schilling, SVP, ERP Sales N.A. @ Oracle
23:36
23:36
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23:36
In this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales. Rob shares insights into the fundamentals of sales, emphasizing the importance of being the "CEO of your own territory," focusing on the customer, and …
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The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement
42:30
42:30
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42:30
In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among hig…
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Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends
16:42
16:42
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16:42
In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growt…
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Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends
26:03
26:03
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26:03
In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations. Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning…
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The Pivitol Alignment between Strategy and Sales - Frank Cespedes, Senior Lecturer at Harvard
55:27
55:27
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55:27
Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. With a wealth of experience in running businesses, serving on boards for start-ups and corporations, and consulting globally…
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Data observability within RevOps Pt. 2 - Lindsey Meyl, CEO and Cofounder of RevAmp
23:07
23:07
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23:07
Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended growth levers based on data signals in a scalable manner…
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Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp
23:14
23:14
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23:14
In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage. Lind…
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Data Driven and Metric Based Selling in B2B Pt.2 - Kevin Knieriem, President, Strategic GTM at Clari
21:54
21:54
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21:54
This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. And we continue to cover these topics: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's land…
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Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari
20:48
20:48
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20:48
In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shapin…
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Selling with AI, How Buyers Want to Buy Pt.2 - Andy Paul, Host of the Win rate Podcast
23:51
23:51
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23:51
Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era Integrating AI into Sales Strategies Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Barb is a lifelong resident of Lawrenceville, and she has always cared deeply about her neighbors and neighborhood. She grew up in the 6th Ward and now lives in the 9th Ward. She was a hairdresser to lots of residents over the years. Barb shares a lot of memories around her childhood, family, and civic engagement. To this day, she serves as a key m…
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Selling with AI How Buyers Want to Buy Pt. 1 - Andy Paul, Host of the Win Rate Podcast
28:02
28:02
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28:02
Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era Integrating AI into Sales Strategics Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Aligning Strategy in Marketing, RevOps, and Sales Part 2 with Kunal Mehta, Bain Consulting
29:15
29:15
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29:15
Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting
21:01
21:01
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21:01
Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Lenny is a lifelong resident of Lawrenceville and is proud to be from the neighborhood. He has been singing for most of his life at Holy Family and the national anthem at the Lawrenceville Independence Day Celebration. Lenny shares memories of working at Pittsburgh Piping, meeting his wife, Marge, and raising his kids in the neighborhood.…
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Judy Stupka is a lifelong resident of the 9th Ward. She shares memories of growing up with her 9 siblings in the neighborhood. She shares a fun memory of riding on a neighbor’s pony on her street and the fun of playing in the neighborhood streets. She shares the implications of the neighborhood evolving over time and how she has grown older with he…
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Jim shares about growing up in a Lawrenceville that was not so safe and his experiences as a former postal worker. In his reflections, he shares the history of both Lawrenceville and Lawrenceville United. He was involved on the LU Board in the early days and assisted with the Block Watches that were determined to make the neighborhood safer. The wo…
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Jenny is a lifelong 10th Ward resident. She reflects on how the neighborhood has changed over the years with regards to homeownership, religion, safety, and family size. Jenny helped to form Lawrenceville United in 2001 with fellow neighbors who were determined to increase neighborhood safety and improve residents’ quality of life. She was a leader…
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Jackie is a 9th Warder and she shares her memories of the neighborhood, including the pizza shop she owned with her husband, the Pizza Supreme, whose number remains up right by the GetGo on 40th Street. She reflects on the changes to Butler Street, her family’s adventures, and her different jobs. Now, Jackie can often be found walking around the ne…
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Edward was born in Wales and his family immigrated to the USA and Lawrenceville when he was young. He spent a lot of time at the Boys Club growing up and beginning his creative endeavors in art. He discusses meeting his wife and raising his family and how his life and the neighborhood have evolved over the years.…
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Mark is a lifelong resident of Lawrenceville, specifically of the 9th Ward. Mark shares lots of memories about growing up and staying in the neighborhood – enjoying boxing at the Boys Club, attending Holy Family, and living nearby his family. He remains dedicated to the neighborhood, and even when others would suggest he move away when the neighbor…
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Pat shares memories of growing in Lawrenceville during the 1930s and the businesses and community members she remembers very distinctly, including: Penn Baking, St. Mary’s Lyceum, fortune tellers, hair salons, and more. You never had to travel too far out of the neighborhood to get exactly what you needed. She shares memories about friends and fami…
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Irene grew up in the 10th Ward with her 8 siblings before moving to Morningside when she was in her 20s. She reflects on her childhood – playing in the alleys, walking on Butler St, swimming at Leslie Park, and buying ice cream at the Tastee-Freez. Irene also reflects on her jobs and the community feel of the neighborhood as she was growing up.…
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Barbara reflects on growing up in Lawrenceville. She shares a lot of memories of her rides on the streetcar all around the city and going to different businesses around Lawrenceville with her family and friends. She acknowledges how the neighborhood has evolved and what the neighborhood means to her.…
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Barbara grew up in Lawrenceville and shares a lot of memories of her childhood. She would find herself at Leslie Park everyday during the summer. Some memories she touches on are the Memorial Day Parade, Girl Scouts, Frank’s Bakery, Keystone Candies, Lupi’s Pizza, and more! Barbara has moved away since her childhood, but has been stunned to witness…
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Eileen grew up in the 9th Ward and always lived near St. Francis Hospital (now Children’s Hospital) and the critical role that hospital has played in her life. Everyone she knew worked at St. Francis, so Eileen ended up spending a lot of her time there. She reflects on how the neighborhood, community and businesses have evolved over the years. Eile…
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Elsie Cristillo, Jeffrey Cristina, Cheryl Mosco
1:45:32
1:45:32
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Cheryl recently reconnected with family friends Elsie and Jeffrey. All grew up in Lawrenceville, Elsie is Jeffrey’s mother and Cheryl was a few years younger than Jeffrey while they were all growing up. Together they share their different perspectives on their lives and experiences in the neighborhood.…
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Christine spent some of her adult years away from Lawrenceville, but Hatfield Street has always been home. Christine reflects on life growing up in the neighborhood and experiencing the changes of the neighborhood, the good and the challenging, through the years.
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Patty did not grow up in Lawrenceville, but she raised her 5 children in the neighborhood. She was an active volunteer working with kids and people in recovery throughout Lawrenceville. Patty shares a lot of her favorite memories of the neighborhood including Doo Dah Days, watching the Lawrenceville Youth Sports, and the Fourth of July. Although sh…
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As a lifelong Lawrenceville resident, Alberta has many stories to share about growing up, raising children, and staying in the neighborhood. Growing up in Lawrenceville was not always easy, but she walked the neighborhood often and enjoyed ice cream and could always find a grocery store to visit for a snack. She shares that in spite of the challeng…
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Della moved out of Lawrenceville 14 years ago, but lived in the neighborhood for over 70 years. She offers a rich history of the neighborhood and discusses the close knit nature of Lawrenceville and how you never had to leave it to access anything you need, and sometimes you wouldn’t even leave your ward.…
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Although Carol did not grow up in the Lawrenceville neighborhood, she has called it home for nearly 25 years. Carol enjoys reading, art, and being with friends. She shares her experiences of the neighborhood and how it has evolved over the years that she has lived there.
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Mickey grew up in the 9th Ward and shares great memories of sports and family in Lawrenceville while sitting in the gym at St. Mary’s Lyceum. His father started 9th Ward Youth Sports and the field behind is named after him, John “Baldy” McGrane field. Mickey took on the charge of running 9th Ward Youth Sports and continues to run it to this day. He…
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Miguel has served on the Council of Three Rivers American Indian Center since 1977 and lived in Lawrenceville with his son for about 10 years from the mid 1980s-mid 1990s. When he moved to Lawrenceville he learned about the Lenni Lenape tribe who were the first to live in what is now considered to be Lower Lawrenceville. At that time, it was known …
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Mary has always been very active in Lawrenceville. She worked for Pittsburgh Public Schools, and following her retirement she started a club for kids to learn about Arsenal Park’s history and Shannopin Town. Mary has also been an active mobility and transportation advocate. She shares a lot of memories of Lawrenceville – the fireworks, first kisses…
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Monica shares her experiences, both the joyful and the challenging, of growing up in the neighborhood. She faced some personal and familial adversities, but also shared memories of her neighbors and how she built her relationship with her husband. Monica offers a frank and personal account of her life in Lawrenceville.…
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Mary Petrich loves her neighborhood! She worked as a nurse at St. Francis Hospital (now the site of Children’s Hospital) and shares interesting stories of her time there and growing up in the neighborhood. Be sure to listen for Liberace receiving life saving treatment at St. Francis! Mary has been very involved in the neighborhood and with her fami…
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Lena’s niece, Chris Larcovic, shares her memories of Lena and what a powerhouse she was in the neighborhood during her life. She was an advocate and support for various immigrant groups as they arrived in the neighborhood and helped to shape Lawrenceville as it exists today. You can find her portrait on the Wisdom Keepers mural at 48th and Butler. …
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Bruce shares about his experiences growing up in the neighborhood and his impressions of the shifts in the neighborhood over the years. He reflects on Butler Streets old businesses – his favorite Gunther’s cake, the Arsenal Theatre, Olga at G.C. Murphy’s, Coney Island, and more. The neighborhood has changed a lot since he was a kid, but what Bruce …
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Audrey grew up in Lawrenceville and has been a 9th Warder most of her life. She reflects on her memories of the neighborhood when there were lots of mills, grocery stores, and all the general necessities you needed. Audrey also shares a lot of her family’s history, the good and the challenging. The neighborhood has changed a lot since Audrey was yo…
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Ann grew up in the 9th and 10th wards in a large family, and then moved around the City of Pittsburgh before returning to Lawrenceville where she has remained for 50+ years. She shares a lot of her memories around her childhood, Butler Street businesses, and raising a family in Lawrenceville. She says the neighborhood was one where people looked ou…
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Ms. Loretta aka “the Bible of Lawrenceville” was a longtime Lawrenceville resident who helped found Lawrenceville United and stayed involved up until her passing in 2023. She was a true community builder: an incredible champion for Lawrenceville, a longtime civil rights activist across many causes, a cornerstone of her Trinity Baptist Church in the…
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