The Peabody Award-winning On the Media podcast is your guide to examining how the media sausage is made. Host Brooke Gladstone examines threats to free speech and government transparency, cast a skeptical eye on media coverage of the week’s big stories and unravel hidden political narratives in everything we read, watch and hear.
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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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Copywriting lessons from David Garfinkel
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Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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From privacy concerns to limitless potential, AI is rapidly impacting our evolving society. In this new season of The Brave Technologist Podcast - we’re demystifying artificial intelligence, challenging the status quo, and empowering everyday people to embrace the digital revolution.
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Film and advertising experts are being hosted by Omar A Rashed in order to share their knowledge and wisdom with those just entering the field.
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Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com
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Advertising Week Co-Founder and Chairman Matt Scheckner sits down with Great Minds from all walks of life from across the globe.
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Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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Schemes to help you pull off the ultimate heist: breaking and entering the advertising industry. I’m your accomplice, Geno Schellenberger. 100,000+ Listens and counting! Instagram account: @breakingandenteringpod
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Driving inspiration, conversation and diversity in advertising
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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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In 2024, Closers are going to lose sales if they are still using “old-school,” out-dated closing techniques. We help Closers level up and achieve extraordinary results by learning from elite Sales Influencers who are featured Guests on my show.
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Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
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Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
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The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
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Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
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Welcome to the PDG Advertising Podcast. We are going to speak on many things together, all in the online space...advertising, new technology, business and generally the journey.
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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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Ranked among the top podcasts for B2B CMOs, Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their ongoing success. Host Drew Neisser, an award-winning marketer himself, keeps the conversations lively and insightful.
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ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
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What's working in marketing RIGHT NOW. A deep dive into real marketing problems and the solutions to fix them.
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Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
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ADTENTION! The American Advertising Federation Tenth District Podcast
American Advertising Federation Tenth District
Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and ...
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Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remar ...
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Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology. Hosted on Acast. See acast.com/privacy for more information.
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We’re for Adelaide and South Australia, every day this podcast gives you the headlines of the day from the The Advertiser. You can listen on theadvertiser.com.au, follow or subscribe wherever you get your podcasts and ask your smart speaker to "play the news from the Advertiser"
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In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.
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Your essential listening for mental wellness at work. The NABS Podcast is where we find out how leaders across our industry take care of their mental wellness and better their teams.
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road - and each episodes guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and mixed & sound designed by Zach Hahn.
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With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their di ...
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MediaVillage, the industry's leading B2B knowledge and content platform for the media, marketing and advertising communities, is home to insightful podcasts and interview series Legends & Leadership with Jack Myers; WomenAdvancing with Kate Byrne; Multicultural TV Talk with Juan Ayala, MFM's Office Hours; The Pool; and more!
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Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on visual scenes in advertising. We had the privilege to interview Daniel Müllensiefen from the University of London, co-author of the groundbreaking study titled "Musical Manipulation of Visual Scenes in Video, Film, and …
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1
Y2Q1 Crowbar Winner: Phil Serzo (Guest Judge Gerry Graf, Co-founder and CCO SlapGlobal)
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Here it is. Handpicked by Gerry Graf himself, the Blue Crowbar award-winning campaign. The best in show. Blue Crowbar winners are invited on the podcast to speak, learn and network directly with the guest judge. We asked you all to develop a campaign that establishes Athletic Brewing as the beer brand that doesn’t let you miss out on taste, late ni…
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Engage, Embrace, Elevate AAF-D10 The Next Chapter
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As we welcome A. B. Barrera, the new Governor of D10, we get an up close snapshot of the incredible things in store for our clubs in 2024-2025. D10 has a history of doing things in a big way. From a September Summit on South Padre Island to a Presidents Mid-Year Retreat in January, get inspired by his agenda to grow this "Super-District" even bigge…
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#025 Seeking Originality & The Human Element with Chief Creative Officer Colin Jeffery
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Colin Jeffery is the Chief Creative Officer at Doner / Co-Founder & Chief Creative Officer at Wolfgang / Advisory Board Member / Ad Age 2023 Agency A-List / Adweek Creative 100 Colin was instrumental in helping Kia Motors become one of the fastest-growing car brands in the world, taking them from 28th to 7th largest automotive brand in the US. Coli…
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Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions?
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#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importanc…
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The body of a woman, in her 50s, has been found inside a Sydney home with injuries so horrific that senior police officers described it as one of the worst crime scenes they had seen in years. Energy Minister Mick de Brenni has refused to take responsibility for the Callide Power Plant explosion, sensationally accusing CS Energy bosses of lying to …
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رحلة ديشا من الfootball free-styling للfilmmaking! Disha Hisham is Giving Back!
1:40:18
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في الحلقة دي من Giving Back، هنقعد مع ديشا هشام، صانع أفلام و مدير تصوير. رحلة ديشا بدأت من تصوير فيديوهات لنفسه وهو بيلعب football free-style لحد ما بقى مدير تصوير مشهور. اتعلم إزاي يحسن مهاراته في التصوير، ودراسته في معهد السينما، وصنع فيلمه القصير "ترانزيت" اللي انتشر وكل الناس حبته. ديشا هيشاركنا تجاربه ونصايحه لكل اللي عايز ينجح في مجال صناعة …
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Navigating Chinese Beauty Slang for Growing Niche Brands: Red Ant's Elisa Harca & Ching Xie
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Episode 60! Yeah! To talk to beauty consumers on social media, beauty brands have to be adept at Chinese social media beauty slang. What's the difference between the #Boiled Water Look (白开水妆容) and #Rich Daughter Makeup (富家千金妆) )? Elisa Harca, Co-Founder and Asia CEO of Red Ant, and Ching Xie, Client Partner at Red Ant Asia, join us in unpacking the…
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How the pandemic accelerated Uber's advertising plans
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Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about the tradeoffs inherent in building versus buying ad tech, and how Uber is looking to play both sides of the performance vs. branding markets. Takeaway…
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The illusion of precision in digital advertising
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Mike O’Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with. _______ The Current is owned and operated by The Trade Desk, Inc. _______ To read the full stories included i…
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Pay LESS Taxes as a Salesperson in 2024 - Edward Collins
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Pay LESS Taxes as a Salesperson in 2024 - Edward Collins Edward Collins Social Links: https://www.instagram.com/edwardcollins_upleveled/ https://www.youtube.com/ @uplevelentrepreneur TESTIMONIAL DISCLAIMER In accordance with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following: Test…
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With the growing demand for specialized services, there are plenty of opportunities to start a service-based business. Some examples of service-based businesses include consulting, coaching, accounting, legal services, marketing, web design, and software development. In this video, Ryan will share his secrets how he build his service-based business…
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1
VidCon 2024 Recap, feat Phil Ranta, COO of Fixated
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Here are some helpful links supporting today's episode: Follow Phil Ranta on LinkedIn here! Learn more about Fixated here. Did Cannes Lions Steal VidCon's Thunder? — The Information The White House will host a conference for social media creators | TechCrunch For the first time, more than half of Gen Z self-identifies as content creators - Tubefilt…
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Every year on the Fourth of July, households across America embrace the aesthetics of patriotism. On this week’s On the Media, find out how the early country music industry got a major boost from the US military and became associated with the “sound of patriotism.” Plus, how a song written by a Canadian became an anthem for the Confederate “lost ca…
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What does it really take to secure a CMO position in today’s competitive landscape? Whether you're actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them: Kathie Johnson (CMO, Sitecore) Scott Morri…
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Watch how this Rep went from closing 21% to 63% talking to the same Leads!
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Watch how this Rep went from closing 21% to 63% talking to the same Leads! TESTIMONIAL DISCLAIMER In accordance with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following: Testimonials appearing on this website are received in various forms via a variety of submission methods. The te…
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Search Engine Optimization (SEO) is a crucial component in the success of a SaaS company. With the increasing competition in the digital space, optimizing a company's website for search engines can help to increase visibility, drive organic traffic, and ultimately improve the chances of attracting potential customers. In this video, Ryan Stewart, w…
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In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day. Learn about Alexa's generative AI upgrades, revolutionising the shopping experience with intuitive and personalised features. We also discuss the i…
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Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think! This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and rea…
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Happy (early) Independence Day! The agency is looking forward to a long holiday weekend with friends and family, and hope you have a good one, too. So on a short week, we have a quick topic we've been wanting cover for awhile: Apple Mail vs. Everybody's Analytics. Apple Mail has been the scourge of the email marketing world for quite a while now, a…
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3 Funnels That Drove $3M in Client Revenue
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A marketing funnel is a process that describes the steps a customer goes through as they move from awareness of a product or service to the point of purchase. The purpose of a marketing funnel is to guide potential customers through the decision-making process and help convert them into paying customers. In this video, Ryan Stewart will share the T…
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1
Why Blockchain Transparency Is Changing the Future of Exchanges
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Bartosz Lipiński, CEO at Cube.Exchange, discusses how they're approaching the exchange model more transparently in the wake of FTX and other opaque exchange issues. We’ll explore how Cube.Exchange is redefining blockchain's original promise of a public and trustworthy ledger, and the complex challenge of building a global crypto exchange that adher…
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1
456. How to Be Purpose-Driven with Craig Filek
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Excited to share in this Marketing Speak podcast episode featuring the incredible Craig Filek, creator of Purpose Mapping and co-founder of Purpose AI. In our conversation, Craig reveals: 🎙️ How to uncover your true purpose 🎙️ The power of integrating your shadow self 🎙️ Practical tips for staying in flow and revealing light in everyday moments Whe…
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Polaris’ Pam Kermisch on marketing past assumptions in the powersports space
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Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:59] Damian: I'm [00:01:00] Damian Fowler. [00:01:05] Ily…
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Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
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CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivalsBy Ad Age
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Clarence Thomas' Unshaken Belief in Big Money
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Last month, Clarence Thomas acknowledged several luxury trips that were gifted to him by billionaire Harlan Crow. But the pair’s financial ties had long been public knowledge, thanks to a bombshell report by ProPublica in 2023. The gifts included lavish vacations, trips on private yachts and jets — and even a trip to Indonesia valued at as much as …
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Legends & Leadership - Screenvision Media's CEO John Partilla
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In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack's "Legends and Leadership" series, highlighted the irreplaceable …
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1
#315: The REAL “Secret” to Consistent Clients (and Income) as a Freelancer
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Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets. We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan. In this week's episode of the 6 Figure Creative…
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1
Dance the Night with Charm La’ Donna | Young Influentials
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Dancing is a universal language. Spend just 5 minutes online and you’ll see how some dances have become viral sensations worldwide. Choreographer Charm La’Donna is responsible for many of these popular dances. She has worked with artists like Madonna, Selena Gomez, and Dua Lipa, and her moves are constantly being imitated. However, her success with…
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#217: Christoph Becker, Chief Creative Officer of Whalar Group
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In this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s u…
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A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers
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Next in Media caught up with three top industry observers at Cannes - Human Ventures Joe Marchese, Pfizer's Wendy Aldrich and former Ernst & Young analyst Janet Balis on what AI is going to require of marketers, whether there is a generational dividing line in TV, and what YouTube crashing the CTV market means for the future. Guest(s): Joe Marchese…
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Leveraging AI to Forecast Meaningful Project Plans
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In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. Key Takeaways: Efficiency in Performance Marketing: There is no time waste…
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What would you do if you didn't need to work to make a living? We may not be there yet - and we don't really know how the technology will develop - but there's no harm imagining a future where most of the labor is done by machines! Gini Dietrich talks about planning for the future that AI may be creating on this week's episode of the Spin Sucks Pod…
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Why you're not selling your online courses: Traffic vs. Conversion
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In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like. There are usually two issues at play, and they go hand in hand. So I'll be focusing on these two main issues: traffic and conversion. Understanding these can make a huge difference in your sales. So,…
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1
How did this rep more than DOUBLE his closing ratio, when he was already Good?
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How did this rep more than DOUBLE his closing ratio, when he was already Good? Today Im interviewing a client who increased his closing % He will show you the techniques and skills you will need if you want more sales! TESTIMONIAL DISCLAIMER In accordance with the FTC guidelines concerning the use of endorsements and testimonials in advertising, pl…
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1
Breaking with Brian Bonilla: Ep 9 - Cannes Lions 2024: Insights and Behind-the-Scenes Stories
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Listen to Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger as they discuss Brian's experiences and key takeaways from the 2024 Cannes Lions Festival. Our hosts discuss everything from the top-notch croissants and rosé to the high-profile panels and celebrity encounters. Learn about the importance of networking, Gen Z creators…
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4 Ways to Lower Your CPC on Google Ads Join our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice. Whether you're a small local practice or a large law fir…
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Inside Dramamine's Grand Prix winning documentary The Last Barf Bag
13:14
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At this year's Cannes Lions Festival of Creativity, Dramamine took home a Grand Prix award for its "The Last Barf Bag" documentary. This week on The Current Report, we're going behind the scenes on the campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino. _______ To read the full stories included in this episode: The Current's…
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Be Aware of Potential Copyright Infringements
24:52
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he rece…
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VCPM: Understanding the True Cost Behind the Numbers (July 1, 2024)
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In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of vCPM, explore common pitfalls, and provide insights on how to accurately interpret these metrics for bett…
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It is rare that we quote baseball players on Copywriters Podcast, but today we are going to quote a great one, Yogi Berra. He said,“It is difficult to make predictions, especially about the future.”But as intrepid copywriters, we do the difficult.Actually, stories about the future are very useful and effective in copy.They’re probably not exactly w…
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A special bonus episode giving you an unfiltered insiders guide into this year's Cannes Lions Festival. Is it really all scam work and a waste of money? Our guests unpack this for you and more. Podcast panelists: John McPartland, Ogilvy Health Oliver Caporn, Concentric Life
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Aligning with Marketing Services: Like, Fit and Budget
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In this episode, Laura and Julia discuss valuable, logical tips and recommendations you can use when managing your organization’s marketing strategy. They lay out five actionable suggestions in order to ensure the marketing service you choose makes sense, and can do what you need it to do! These suggestions include directly discussing the proposal …
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The last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to m…
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No, Joe Biden Didn’t Poop His Pants. Plus, the Supreme Court’s Fact-Checking Problem
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Some of the most outrageous stories about President Biden are originating from a single, unverified source. On this week’s On the Media, hear about the shadowy organization that’s influencing election narratives. Plus, factual errors are at the heart of a recent Supreme Court decision. Learn how we can reform the system. [02:19] Host Brooke Gladsto…
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Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz, creativity, and innovation at one of the world's most anticipated gatherings, Cannes Lions Festival. In this final part, Adweek’s Editor in Chief Ryan Joe, Executive Editor Jameson Fleming, Brand Editor Rebecca Stewart, and Creative Editor Brittaney Kiefer link up to reflect…
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