Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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The Peabody Award-winning On the Media podcast is your guide to examining how the media sausage is made. Hosts Brooke Gladstone and Micah Loewinger examine threats to free speech and government transparency, cast a skeptical eye on media coverage of the week’s big stories and unravel hidden political narratives in everything we read, watch and hear.
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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
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Copywriting lessons from David Garfinkel
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Advertising Week Co-Founder and Chairman Matt Scheckner sits down with Great Minds from all walks of life from across the globe.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Film and advertising experts are being hosted by Omar A Rashed in order to share their knowledge and wisdom with those just entering the field.
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From privacy concerns to limitless potential, AI is rapidly impacting our evolving society. In this new season of The Brave Technologist Podcast - we’re demystifying artificial intelligence, challenging the status quo, and empowering everyday people to embrace the digital revolution.
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Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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Schemes to help you pull off the ultimate heist: breaking and entering the advertising industry. I’m your accomplice, Geno Schellenberger. 100,000+ Listens and counting! Instagram account: @breakingandenteringpod
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising. Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
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In 2024, Closers are going to lose sales if they are still using “old-school,” out-dated closing techniques. We help Closers level up and achieve extraordinary results by learning from elite Sales Influencers who are featured Guests on my show.
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
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Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
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The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com
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Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.
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ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
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What's working in marketing RIGHT NOW. A deep dive into real marketing problems and the solutions to fix them.
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A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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Ranked among the top podcasts for B2B CMOs, Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their ongoing success. Host Drew Neisser, an award-winning marketer himself, keeps the conversations lively and insightful.
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Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do? In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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Driving inspiration, conversation and diversity in advertising
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Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
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Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology. Hosted on Acast. See acast.com/privacy for more information.
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Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remar ...
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What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and ...
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Your essential listening for mental wellness at work. The NABS Podcast is where we find out how leaders across our industry take care of their mental wellness and better their teams.
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In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.
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With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their di ...
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Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road - and each episodes guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and mixed & sound designed by Zach Hahn.
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Our audience is comprised of business owners, leaders, and entrepreneurs who desire to learn from our guests’ knowledge, advice, and experience for personal and professional growth. We interview pro athletes, rock and roll hall of famers, best selling authors, and other leaders with an inspiring story. We are also a syndicated show regionally on ESPN radio.
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Millennial entrepreneurs Ernesto Gaita and Anthony Sorella take a deep dive into conversations that will change the way you think and live. Life experiences from cultural icons and their views on trending topics, are the core of these stimulating conversations.
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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A f ...
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Advertising in the Summer of Sport with Louise Johnson, CEO of Fuse
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In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona sit down with Louise Johnson, CEO of leading sport and entertainment marketing agency Fuse. Hosted on Acast. See acast.com/privacy for more information.
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1
China Livestream Commerce 2.0: This Next Evolution Will Go Global
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What's the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to hundreds of thousands of mini-livestreamers competing for attention with only several hundred viewers. This evolution is happenin…
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1
Promo Insiders: Exclusive Interview with Hit Promo’s CJ Schmidt, Counselor’s Person of the Year
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ASI Senior Vice President Michele Bell interviews Schmidt on his successes, big strategy swings, some notable misses and why he’s in it for the long haul.By ASI
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Breaking with Brian Bonilla: Ep 10 - Ari Weiss on Career, Creativity, and Comedy in Advertising
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Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience. After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with…
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Building Loyal Audiences with Targeted Marketing
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#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective…
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We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-authors Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, recently had their research titled "Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance” published in JAR. In This Episode: - …
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Episode 300: The End of Oracle’s Advertising Era
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For our 300th episode, we do a post-mortem (don’t do a brand safety block on us for using this term!) on Oracle’s ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.
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سن بدايتك مش مقياس لتأثيرك Mohamed ElGhamrawy is Giving Back!
1:28:47
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في الحلقة دي من Giving Back، هنقعد مع محمد الغمراوي، المؤسس والمدير الcreative director لوكالة Innuendo للإعلان والتسويق. من طفل كان بيحب الإعلانات على التلفزيون لcreative غير قواعد اللعبة في مجال الإعلان في مصر، قصة محمد الغمراوي مليانة شغف وإبداع وصمود. اكتشفوا إزاي حوار صدفة خلاه ينتقل من العمل في البنوك ليصبح creative في الاعلانات عظيم. محمد ال…
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Debunking myths about advertising alongside news
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AdFontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers. _______ To read the full stories included in this episode: At Cannes, advertising leaders sound the al…
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Diversifying your marketing strategy: Why social media alone isn't enough
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In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lack of control can pose significant risks. Join me as I discuss the benefits of a layered, diversified appro…
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Watch Me Forecast Local SEO Results (Maps Pack)
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Today we're doing a detailed tutorial on predicting traffic and potential leads for local businesses aiming to rank in the Google Maps pack. Focusing on a criminal defense attorney targeting "Miami DUI attorney," we'll be discusses the limitations of traditional SEO tools and introducing the Traffic Projection tool. This tool helps create accurate …
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This Iconoclast Doesn't Mince Words on Today's Mass Media
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With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when …
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Why cookies will likely disappear even after Google's latest move
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Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually. Hear why on this episode of The Current Report. ______ To read the full stories included in this episode: Under pressure, Google halts third-party …
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288 | Business Community: The Power of Shared Experiences | with BobDeMars
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Bob DeMars is the founder of Blind Barrels, a blind whiskey tasting subscription disrupting the industry’s current distribution model by showcasing American craft distilleries, ones which rarely get the shelf space they deserve. The recent quarantine brought about blind whiskey tastings with friends, and DeMars saw an opportunity for a startup unli…
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Classics Episode: The Economist's "white on red" campaign
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The original strategist on The Economist, Laura Marks, shares the unlocks that shaped its decades-long campaign. A Gold Award winner from 1993, it's part of our Classics series with APG London, and is timeless in its lessons for marketers. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this series.…
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Should I Copy My Competitors' Marketing Strategy?
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Should I Copy My Competitors' Marketing Strategy? Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through the essentials of scrutinizing ad spends, messaging, and platforms to sharpen your strategies. Discover how pers…
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Maximizing Marketing with Corporate Boxes and Season Tickets
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy…
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As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem.Well, that’s not exactly it.Actually, sometimes your biggest problem is when you don’t KNOW what your prospect’s problem is… and how to communicate to them in a compelling way that your product can solve that problem.And if you can show convincingly that yo…
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In this episode, Laura and Julia suggest five organizational elements that pair well with internal marketing services and teams, as opposed to an external agency. Our ever-objective hosts discuss how certain organizational preferences and strategies, such as a need for long term internal capabilities, firm control, and close integration, as well as…
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Episode 1374: The Go-Giver Marriage with John & Ana Mann
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In this interview, Derek talks with John and Ana Mann about their new book "The Go-Giver Marriage". John and Ana share the "why" behind writing this new book, their process for collaboration, and highlight some of the secrets to lasting love. Learn more at https://gogivermarriage.com John David Mann is coauthor of more than 30 books, including four…
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David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating. Hosted on Acast. See acast.com…
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The Democratic Ticket Change Angers the Right. Plus, Ezra Klein’s Role in Biden’s Decision.
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Conservative media outlets are testing a series of talking points to discredit the leading Democratic candidate for president. On this week’s On the Media, hear how right-wing coverage of Kamala Harris compares to what Hilary Clinton received. Plus, podcast host Ezra Klein reflects on how his early call for President Biden to step aside came true. …
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Here's what we covered today: NCAA Student-Athletes Competing at the 2024 Summer Olympic Games Kamala Harris wants you to know she’s having a ‘Brat’ summer - The Verge Kamala Harris's Brat Summer; More AI Chatbots for Creators — The Information One creator is suing another for (allegedly) copying her vibe. Can she win? - Tubefilter It's not just th…
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407: The New B2B SEO Trifecta: Blogging, Tools, and Segmentation
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What’s working today in SEO for B2B SaaS brands? In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic …
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Local SEO has traditionally not been a focus of our agency...until recently. The Local Maps Pack has made a total resurgence in the SERPs, accounting for a large majority of traffic and leads for local businesses. With Google's latest developments to their AI Search (SGE), the Maps Pack remains a prominant feature that appears to be safe for the fu…
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‘You Have To Be Transparent,’ Says Counselor’s 2024 Sustainability Advocate Of The Year
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Albert van der Veen, CEO of XD Connects, discusses the importance of backing up claims of lower-impact promotional products.By ASI
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Promo Insiders: Honoring Susan Lewandowski, Counselor’s 2024 Woman Of Distinction
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Lewandowski, general manager of BEL Promo (asi/39552), was instrumental in launching the ASI Shows in the 1990s and has become a sought-after industry expert and mentor.By ASI
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In Conversation with Seth Inyang and Vinyh Lieu, Counselor's 2024 Supplier Entrepreneurs of the Year
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Co-founders of Elemental Bottles Seth Inyang and Vinyh Lieu chat with Sami Marshak, ASI's data analytics editor, about sustainability and future plans for their company, as well as winning Counselor's 2024 Supplier Entrepreneurs of the Year award.By ASI
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Promo Insiders: Are Print & Promo Firms Capitalizing On The Legal Cannabis Opportunity?
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ASI Media editors Christopher Ruvo and Brendan Menapace discuss how to generate ample printing and promotional products business within the fast-growing marijuana market.By ASI
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Bonus Episode: Big Swings vs. Small Wins: Embracing the Testing Mindset
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Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands…
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#320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series
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"I need more clients". That's the #1 problem our community has in every single poll we run. The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist. That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awa…
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Scott Donaton, CMO of Versus and longtime friend of Advertising Week joins us for this special episode of Great Minds. Scott discusses his roles at IPG, Digitas, Hulu and more, leading up to his current role at Versus.By Advertising Week
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Is Manual CPC bidding in Google Ads a mistake?
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Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding. Yo…
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Kamala Harris Replacing Joe Biden on the Ticket Isn’t Antidemocratic
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Moments after President Biden withdrew from the presidential race on Sunday, GOP leaders rushed to tug at any loose threads in his withdrawal. Speaker of the House Mike Johnson threatened legal challenges to his withdrawal, calling it “unlawful,” and other GOP leaders like J.D. Vance referred to the move as a “coup” and “a threat to democracy.” For…
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Bridging the Credibility Gap in Brand Activism
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We are excited to announce our latest podcast episode featuring an in-depth discussion with Tyler Milfeld from Villanova University and Eric Haley from the University of Tennessee, Knoxville! These esteemed researchers have co-authored an intriguing study titled "Purpose Advertising and the Credibility Gap: How Consumers Respond to Established Vers…
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Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.
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In this week's episode, Sam and Roop dive into everything from the bittersweet farewell to our summer interns to the surprising news from Google. Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok that went viral with over 92,000 views! As they head off to new adventures, we can't help but feel a mix of…
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Newsflash: Will the cookie crumble? Google delays third-party cookie removal
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Sources from the show Google gives up trying to eliminate cookiesBy BPD
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I did a lot of commercials with Bob Newhart in the late 90s. He was one-in-a-million, a joy to work with, and he will be missed. And I want to tell you a very funny story that happened as a result of those commercials. Hosted on Acast. See acast.com/privacy for more information.
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459. Become Legally Bulletproof with Heather Pearce Campbell
51:38
51:38
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Safeguarding your business begins with clear, tailored contracts. In another Marketing Speak episode, we're thrilled to have Heather Pearce Campbell, an esteemed attorney and legal coach for entrepreneurs, join us to dive deep into the critical areas of intellectual property, business contracts, and legal protection for small businesses. Heather sh…
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AI and Neuroscience: Global Impacts & Redefining Humanity
41:24
41:24
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Benjamin B. Bargetzi, CEO of Bargetzi & Company Group, discusses how cultural and regulatory differences influence AI innovation and adoption across China, Europe, India, and the US. He also explores AI's role in transforming medicine; the ethical implications of AI in military applications; and the urgent need for global AI literacy to prevent eco…
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Inside Scrub Daddy’s TikTok collaborations
24:43
24:43
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Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.By Ad Age
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Keyword Categories and Strategies For Automotive and Powersports Dealers
1:34:02
1:34:02
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Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed explor…
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Shifting Gears with Scott Skougard: Mastering the Art of Trust in Auto Retail
18:28
18:28
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In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila and Ashley from Dealer OMG discuss the automotive industry's current landscape and provide valuable insights for dealerships. They introduce Scott Skougard, an industry veteran, who shares tips on maintaining effective processes, cybersecurity, and adapting to market changes …
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Brand-Side: Mikayla Hopkins, Head of Brand at Tracksuit
37:24
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This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness. Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity. They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness princip…
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#319: How To Attract Your Dream Clients | The Client Acquisition Series
40:40
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Here are the two rules for attracting your dream clients. Rule #1: Be attractive. Rule #2: Don't be unattractive. That's literally it. The hard part comes when you actually look at what is "attractive" to your dream clients. I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take t…
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NBCU May Have Reason For Olympic Optimism
41:38
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Next in Media talked to Sportico sports media reporter Anthony Crupi about why on demand streaming on Peacock plus old fashioned prime time might work for the Paris Games. Plus his thoughts on NBA rights, the rise of women's sports, and MLB marketing stumbles. Takeaways • The Olympics may not achieve the same live audience numbers as in the past, b…
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This episode features an interview with Stephen Gold, Chief Sales and Marketing Officer at SparkCognition (Previous), a company providing AI solutions that allow organizations to predict future outcomes, prescribe next actions, empower people, and protect assets. In this episode, Stephen discusses experimenting to find the best combination of eleme…
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