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the jaBROnis

Christopher McCann & Mike Butler

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" It's hosted by Topher McCann and Mike Rutler, but it might be Butler. They talk about wrestling, wear suits and they're like 'We're cool!' " Available on Apple Podcasts, Spotify and all podcast providers! Follow the jaBROnis on Twitter: https://twitter.com/jaBROnisPOD Follow Mike Butler on Twitter: https://twitter.com/MadCapjaBROni Follow Topher McCann on Twitter: https://twitter.com/HappyjaBROni Visit the jaBROnis merch store: https://jabronis-2.creator-spring.com
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Food Fight

Rochester Podcast Network

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Career Chefs Joe Zolnierowski IV and Christopher Roth took different paths to reach the same dream. Listen as they share their wisdom on the restaurant industry and the art of cooking.
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Per the One Club Global Creativity Ranking, Lucas Ribeiro & Kazuo Kubo are the creative duo at the top of the list. Today, they are working at McCann NY. Host Geno Schellenberger asks them how they broke into advertising, made it to the top, and how aspiring advertisers can break in and thrive in this industry. Listen and learn from the best. Their…
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This week's Blueprint is through the eyes of current MSU student, Sydney Stephens. Listen along as she discusses the benefits of using A.I. to avoid creative block and improve your brainstorming process. Also discussed in this episode is how A.I. has impacted scriptwriting, directors' treatments, and storyboards. Learn more about improving your por…
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In this episode of ADjunct, Geno Schellenberger sits down with Vann Graves, Executive Director at VCU Brandcenter, to discuss what makes this graduate program stand out in marketing, branding, and advertising education. Vann highlights the unique aspects of VCU Brandcenter, including its focus on the craft, rigorous curriculum, and strong alumni ne…
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Cooper Colvig is back! With this week's guest. He's the CCO at The Flower Shop, but it's not what you think. You won’t find any orchids or tulips - this shop blooms with highly focused ads that people love and propel brands forward. Al Merry, a multi-award-winning creative behind some of the most recognizable campaigns for Nike & Adidas, is the mas…
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Here it is. Handpicked by Gerry Graf himself, the Blue Crowbar award-winning campaign. The best in show. Blue Crowbar winners are invited on the podcast to speak, learn and network directly with the guest judge. We asked you all to develop a campaign that establishes Athletic Brewing as the beer brand that doesn’t let you miss out on taste, late ni…
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In this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s u…
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Listen to Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger as they discuss Brian's experiences and key takeaways from the 2024 Cannes Lions Festival. Our hosts discuss everything from the top-notch croissants and rosé to the high-profile panels and celebrity encounters. Learn about the importance of networking, Gen Z creators…
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Sydney Stephens in this episode of Blueprint as she shares valuable tips for creatives who don't have an internship but still want to build a strong portfolio. From networking on LinkedIn, pursuing passion projects, and independent studies, to attending external classes and participating in quarterly award shows, Sydney provides a variety of strate…
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Sydney Stephens joins us for another week of Blueprint to discuss resumes and how to build a stand-out resume that will help you break into the industry. In this episode, she discusses Applicant Tracking Systems, fonts, and how to format a resume that will help you get hired. Listen along to hear advice that has been passed down from her professors…
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Brand-side is our segment, which interviews the best marketing professionals in the business. You will hear marketing tactics, advice, and amazing stories to help you break into marketing. The guest, Samantha Siegal, is the Chief Marketing Officer (CMO) of Plezi Nutrition. Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is spearhead…
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Valentina is the benchmark for positive energy and how that helps you break into the career you love. Valentina leads the marketing efforts at Ampersand Studios, an innovative, creative co-working and content studio in Miami's arts and entertainment district. Ampersand caters to creative professionals, offering flexible workspaces, private offices,…
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For this week's Blueprint episode, Michigan State student Sydney Stephens hops on to discuss portfolio basics. She answers some of the most common questions and concerns students have when it comes to building their own portfolio with advice that has been passed down from her professors. Questions regarding A.I., digital media, and passion projects…
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In this episode of the Breaking and Entering Advertising Podcast, the host welcomes guest Kat Gordon, founder of the 3 Percent Movement and a seasoned creative director. They discuss the challenges and pathways for breaking into the advertising industry, focusing on nonlinear career paths and the importance of diversity in creative leadership. Kat …
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Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoug…
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In this episode of 'Breaking with Brian,' hosts Brian and his guest dive into the current state of diversity in the advertising industry. They discuss the 2023 trends, the impacts of recent Supreme Court rulings, and how various companies are scaling back their DE&I efforts. Special guest Lindsay Rittenhouse, Senior Reporter at Ad Age, joins to sha…
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Oliver McAteer, a partner and the head of development at Mischief USA, a creative agency known for being one of the best shops today. Oliver, a British native who has lived in the U.S. for the past eight years, shares his experiences from surviving an earthquake in New Jersey to his previous life in the UK, providing a glimpse into his background a…
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Matt Rotondo holds the position of Head of Brands at Sugar23, a company that diverges from traditional advertising agencies by focusing on entertainment production and talent management. Unlike conventional ad firms, Sugar23 specializes in integrating brands into media through creative partnerships and projects that range from TV shows and movies t…
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The boys are back to talk some wrestling, preview and predict WWE's King & Queen Of The Ring and AEW's Double Or Nothing, give out jaBROni Of The Week and MORE! Follow the jaBROnis on X: @jabronispod Follow Mike Butler on X: @phillyjabroni1 Follow Topher McCann on X: @happyjabroni
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This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns. Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at…
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In this episode, we are joined by Dr. Jacqui Frost, Assistant Professor of Sociology at Purdue University and Faculty Research Fellow in the Religion and Public Life Program at Rice University and a Center Affiliate in the Center for the Study of Religion and Society at University of Notre Dame. In our conversation, Jacqui discusses her early encou…
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This podcast episode features your accomplice, Geno Schellenberger interviewing Dave Reidy, Managing Director and Chief Creative Officer at Havas Life Chicago, in person at the Havas Chicago office. Dave shares his journey into healthcare advertising, emphasizing the unique challenges, rewards, and the importance of creativity within the sector. Th…
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The boys are back from a small hiatus and talking (mostly) all things professional wrestling! Follow the jaBROnis on X: https://twitter.com/jaBROnisPOD Follow Mike Butler on X: https://twitter.com/PhillyjaBROni1 Follow Topher McCann on X: https://twitter.com/HappyjaBROni the jaBROnis is AVAILABLE on Spotify and all podcast providers!…
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This podcast episode deviates from the usual guest interviews to introduce 'blueprint,' a segment that provides deep-dive advice on specific topics in the advertising industry based on listener inquiries. The host, Geno Schellenberger, shares personal experiences and strategies on preparing for job interviews, emphasizing the importance of thorough…
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The goal of this podcast is to help you break in and thrive in advertising. And Marketing. And heck, maybe to help you become a CEO. Welcome back to breaking and Entering brand-side. We interview the best folks who work in creative communications directly for businesses. Not agencies. Although we love agency folks too. Today, we learn from Gertrude…
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Breaking with Brian: Episode 6 - "Agency" Rebrand Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger, Associate Director of Growth and Comms at Havas Chicago, discuss the developing stories of the advertising world, focusing on the significant shift from traditional agencies to a variety of new models, including consultancies a…
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Celebrating all the side projects created by folks in advertising. From Vomit Comics, an advertising video game, to even this podcast, Josh Weiss and Sunita Deshpande have been celebrating the extremely creative and meaningful side projects from the minds of those who create ads for a living. It's essential to study ads and what's being covered in …
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Brian Bonilla, a senior agency reporter at Ad Age, returns to discuss recent happenings and insights within the advertising industry alongside Geno Schellenberger. They dive into the current trend of rapidly emerging ad agencies and explore the factors contributing to this phenomenon, including the strategy of niching down to cater to specific mark…
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Dr. Karen Freberg on Bridging the Gap between Academia and Industry. In this episode, Dr. Karen Freberg shares her experiences as a professor in strategic communications at the University of Louisville. She highlights her approach to teaching and her role in managing a student-run strategic communications agency. She discusses how she focuses on br…
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This week, we interviewed Eric Segal and Brett Banker, founders of X&O, a unique company that defies the traditional advertising agency framework. Operating from New Jersey, Segal and Banker discuss their long-term partnership, the genesis of X&O, and how their model differentiates from typical agencies by focusing on employing a network of experts…
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Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side. She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon. You w…
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This episode of the Breaking and Entering Advertising Podcast features a deep dive into the advertising world with Tim Roan, Chief Creative Officer at McGarrah Jessee, an independent agency based in Austin, Texas. Roan shares his journey from agency side to client side at Lyft and back into the agency world with Magera Jesse. He discusses the evolu…
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In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consis…
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Back to Brand-Side. This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz. Garrison is an Associate Manager of Global Media Relations at Shure Incorporated. Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional gr…
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Aaron Starkman is the Global Chief Creative Officer at Rethink. And Partner. He's really good at advertising. Aaron's brilliance has catapulted Rethink to the forefront of the advertising world, earning titles like Ad Age's Creative Agency of the Year, Campaign Magazine's Global Independent Agency of the Year, and numerous Cannes Gold Lions. But Aa…
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In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies. They discuss the si…
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In this episode, we are joined by Dr. Hannah McCann, Senior Lecturer in Cultural Studies at the University of Melbourne, author of Queering Femininity: Sexuality, Feminism and the Politics of Presentation, and co-author of Queer Theory Now (which we discussed on an earlier episode of the podcast). In our conversation, Hannah introduces us to the va…
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NHL, NBA, NFL, MLB. You know these, but do you know PBR? It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side. Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional …
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Breaking Down Ad Age's A-List 2024 This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in…
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In this episode we are joined by Ugo Corte, Professor of Sociology at the University of Stavanger, author of Dangerous Fun: The Social Lives of Big Wave Surfers (2022 University of Chicago Press), and winner of the 2023 Charles Horton Cooley Award from the Society for the Study of Symbolic Interaction.Ugo introduces us to the work of Gary Alan Fine…
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We have one of my favorite brands in the world, LinkedIn. Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn. From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience. We lear…
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In this episode of 'Breaking with Brian Bonilla,' Geno Schellenberger and Brian Bonilla discuss advertising stuff, including the recent merger between Barkley and OKRP to form BarkleyOKRP and the implications for the advertising industry. They discuss the importance of supporting neurodiverse employees in the workplace and share strategies agencies…
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Nerding up and knowing the industry is one of the best ways to break into advertising. And, of course, to thrive in it. This week, we learn from Kyle O'brien. Kyle is an Agencies Reporter and AgencySpy Editor at Adweek. He emphasizes the benefits of starting in an agency, where one can learn important aspects of the advertising process in a support…
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Blueprint by Breaking and Entering is a deep dive into various topics within marketing communications. Episodes range from 5 minutes to 5 hours. Today, we feature Ty Gates from Mother USA. Ty is the Communications Director at Mother. Geno Schellenberger leads Comms at Havas Chicago. They discuss breaking into agency comms, new biz, PR and more. If …
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The boys are back previewing AEW's Revolution, give out jaBROni Of The Week & MORE! Follow the jaBROnis on X: https://twitter.com/jaBROnisPOD Follow Mike Butler on X: https://twitter.com/PhillyjaBROni1 Follow Topher McCann on X: https://twitter.com/HappyjaBROni the jaBROnis is AVAILABLE on Spotify and all podcast providers!…
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Breaking and Entering Presents PRESSING with Brian Steinberg.In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the c…
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Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's …
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Shannon Washington, everyone. Shannon, who has gracefully transitioned from U.S. Chief Creative Officer at R.G.A. to Global Chief Creative Officer at Gotham (McCann network), shares her career journey and advice. We dive into how she pivoted from a medical path at Howard University to leading creative strategies in advertising. Shannon discusses he…
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Introducing Pressing.This week, we learn from Jasmine Sheena, a Business Reporter at Marketing Brew and contributor to the New York Times. Every so often, we invite the people who cover the ad industry to give us the tea on what's trending and what's not. Jasmine discusses her focus areas for 2024, particularly the implications of it being an elect…
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