show episodes
 
Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.
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I'm a marketing exec. turned creator. I left my 9-5 to work full-time for myself as a solopreneur. Today I spent my time doing marketing consulting and building a B2B media company called Exit Five. This is my podcast. We'll see where it goes. Follow me on Twitter: https://twitter.com/davegerhardt Follow me on LinkedIn: https://www.linkedin.com/in/davegerhardt/
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Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
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Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us. So, what’s the difference? Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.
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95% Content

Erik Jacobson from Hatch

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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Live The Questions

Made with care at Chargebee

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This show is an attempt to document how some people court challenges with persistence. It’s about how their struggles have led them where they are, and how they think about life, and work, and the world around them. There are no hacks. No tactics. Just lives. And their itches. Interests and obsessions. Questions and discoveries. It’s an effort to provide a window on to our own struggles, and hence, trigger an inquiry towards a more meaningful life.
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Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
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Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas. Matt and Dave cover: Creating content for multiple personas without losing your brand’s voice Secrets to engaging webinars …
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Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024. Here's what was covered: (4:08) - What is a content flywheel? (10:06) - How do you get started with a content flywheel? (19:27) - The content flywheel process (26:21) - The thought leader + content team structure (3…
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Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months. In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-…
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Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business. Tas is an expert on landing pages and websites, and she helps marketing teams at companies li…
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Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work. They also cover: How to create a killer creative brief How well-crafte…
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Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast. He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaign…
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Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes with hundreds of well funded competitors who are all spending millions of dollars bidding on Google search terms. Sam knew he could win with a different approach - by creating content that builds awareness, trust, and affinity with buyers before they ever went …
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This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the…
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Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fosteri…
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Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024. Here's what we covered: Chris’s content background Why organic social content is the #1 driver for effective marketing today How Dark Social works to build trust The content engine pla…
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Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include: 1. Forget acronyms 2. The story is the strategy 3. Think hard about “offers” 4. Push your team past incremental thinking…
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Welcome to 95% Content, a show for B2B content marketers and teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: Content marketing Demand creation Brand marketing Dark social Zero-click content No matter what you call it, the goal is the sam…
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Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketin…
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Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They cover How we sold out Drive in 24 hours Why we used a waitlist strategy How much Exit Five has grown How much we're investing into the business this year Solopreneurship PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a bur…
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In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. Discussed in this episode: Leveraging customer insights and data to craft content that …
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Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses. They discuss Why you need to build an engaged community before a paid membership The importance of niching down The difference between audience and commu…
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Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight. In this episode, they discuss What it means to be a media company Building an audience from scratch Why build…
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Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their bud…
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Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover Selling out our in-person event tickets Strategies for getting more online reviews How to think through structuring your marketing team Live chat on websites PS. We’d love to get your questions and feature yo…
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Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discuss Why Jason started SaaStr What makes a great VP of Marketing in SaaS and how to hire one How tech and SaaS have changed sin…
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Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover Reactions to our rebrand How to nurture the 99% of website visitors that don't convert Advice for shipping a new website Dark social and why you need to make it part of your strategy PS. We’d love to get your…
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Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fosteri…
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Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss The principles of building a community LinkedIn personal vs. company page engagement The role of executives in thought leadership content How companies are leveraging influencer partners…
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Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator. They talk about leadership and management for people who want to grow their careers and take on a leadership role. Thi…
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Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover How to start building your portfolio as a new agency owner What Sales can do to become a partner to Marketing (and vice versa) Whether podcasts are for brand awareness and lead nurturing Webinars and whether …
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In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. Things discussed in this episode: Teaching yourself a new skill can …
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Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as How to use AI to ideate and refine your creation process U…
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Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellb…
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Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss How to use LinkedIn to build community The difference between building community vs. building ‘a’ community Using internal team members LinkedIn profiles to lift the companies brand Com…
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Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover How 'edgy' B2B brands can get with their social media pages (and if they should) Advice for first-time marketing leaders Dave's advice for product launches Why marketing fundamentals are key to your marketing…
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Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things like Selling with emotional benefits over featur…
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In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover Whether you should focus on the company or personal LinkedIn pages What the CEO can do to grow their LinkedIn profile When it's acceptable to be a marketing general…
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This week, John sits down with content legend Ross Simmonds. Ross is the founder and CEO of Foundational Marketing, an agency focused on distribution, as well as the (new!) author of "Create Once, Distribute Forever." Discussed in this episode: Leading with value is crucial in content marketing to avoid being banned or blocked from platforms. Conte…
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Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their bud…
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We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community. Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they cover Do nurture sequences still work in B2B? Best books, resources, and strateg…
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This week, I sit down with a friend and and someone whose work I've long admired––Emily Triplett Lentz. Emily has one of the most prolific and legendary resumes in content marketing, working for brands like Basecamp, Help Scout, Loom, and currently, Calendly. Things discussed in this episode: Community plays a crucial role in content marketing as i…
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Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful. Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaig…
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Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company. They talk all things LinkedIn like Why getting started is better than perfect What's working on LinkedIn today Why…
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Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They als…
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This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the…
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Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants and How to think through and negotiate compensation When to leave your job and how to break up with your employer Tips for nailing interviews for competitive positions Determining com…
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In this episode, John hangs out with recovering in-house marketer, now founder of Growth Sprints, Brendan Hufford. In the past, Hufford worked in both growth and SEO for companies like ActiveCampaign. Now, he works with SaaS companies to help take them grow through short, focused sprints using his SaaS Growth Sprint framework. Discussed in this epi…
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Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events. Kera shares her approach to organizing events, cove…
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