Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bo…

The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers. On this episode: - How Todd went from a job at a health club, to creating killer ca…

On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his c…

This week on the Geniuses Of Copywriting podcast we have Chris Wright who I specifically went after when I heard he's a master of converting cold traffic... the toughest gig in copywriting! On this episode: - The thrilling story of conquest and triumph behind winning offers like Lift Factor and BioHarmony - Chris's big secret of rising quickly to t…

This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actu…

This week on the Geniuses Of Copywriting podcast we have one of the most genius marketers I know, Nik Thakorlal, creator of the amazing LeadsHook quiz platform. On this episode: How Nik went from a career in high finance (zzzzz) to sharing the stage (and the Vodka bars) with Bond Halbert, John Carlton, Trevor ToeCracker Crook and other marketing le…

This week on the Geniuses Of Copywriting podcast, we have Australia's #1 Facebook marketer and world class expert Ben Simkin. On this week's episode: - How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB - FB ad compliance - what you can and can't write in ad copy and how traditional direc…

Today on the Geniuses Of Copywriting podcast we have a man who refused to even come on the show until he actually retired from online business - Ed Dale. In this blockbuster episode: - How a younger, more naive Ed went from innocent seminar attendee to hanging out on Gary Halbert's boat & partnering with Frank Kern - The future of copywriting predi…

This week on the Geniuses Of Copywriting podcast we have one of the true legend of copywriting with is - Dr Harlan Kilstein. Harlan is the owner of multiple 7-figure businesses, offers crushing it on cold traffic and huge Facebook groups that pay off in spades - as well as being a genuine A-List copywriter. We discuss: - How Harlan's taught Chris H…

Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman. Here's some of the secrets he drops for anyone interested in financial copy: How to get 'in' with big financial direct response companies who can pay you a fortune and make you a copywriting rock star The YUGE opportunity that exist…

On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long. We discuss: The secret she used to get open rates of around 50% over a sequence of 30 emails for…

Today's episode of the Geniuses Of Copywriting podcast is very special as we have with us copywriting royalty, Bond Halbert. Aside from his famous father Gary, Bond is an amazing copywriter creating huge winners for himself and his clients. On this episode we discuss: - How Gary Halbert was able to write record breaking winners in multiple unrelate…

Today on the Geniuses Of Copywriting podcast we have underground copywriter and Agora control beater - Million Dollar Mike Morgan. In this episode: - How Mike turned a failed launch into a $100k payday with 1 email - Mike's habit of writing 7-figure promos for his clients on their first project - How any good writer can work with Agora and leverage…

This is a BIG week on the Geniuses Of Copywriting podcast as we hear from Big Jason Henderson on his journey to the top of the copywriting world. Here's a small sample of the gold nuggets he drops: - Deliverability secrets learned from sending over 1 Billion emails - How Big Jason makes sure his emails land in your inbox every time - The #1 thing y…

Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who's one of the biggest names in webinar marketing and copywriting. On this week's show: - Joel's unique 'mini webinar' model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar - The one crucial thing Joel does within the first 5-10 minu…

This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss: - The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match - How a product…

This week's episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women's dating offer that's doing hundreds of sales a day on cold traffic. On this episode we discuss: - Chris's rollerc…

How Donald Trump mends broken relationships when necessary, and how any business owner can and should do the same.

How Donald Trump builds outstanding teams, and how any business owner can and should do the same.

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton has done to make money, in…

The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor The legenda…

How Donald Trump reports news in an effective way, and how any business owner can and should do the same.

How Donald Trump pays close attention to every move his opponents make, and how any business owner can and should do the same.

How Donald Trump executes long-term plans, and how any business owner can and should do the same.

How Donald Trump handles criticism from subordinates, and how any business owner can and should do the same.

How Donald Trump knows when and how to go off script, and how any business owner can and should do the same.

How Donald Trump decides what actions to take, and how any business owner can and should do the same.

How Donald Trump uses contests, and how any business owner can and should do the same.

How Donald Trump leverages what others say about him, and how any business owner can and should do the same.

How Donald Trump properly times the release of information, and how any business owner can and should do the same.

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss: - The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice - The surprisingly simple thing he learned from Gary that has made him million…

How Donald Trump sets traps for people, and how any business owner can and should do the same.

How Donald Trump responds to challenges, and how any business owner can and should do the same.

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars: - Why Youtube gives you more BUYER traffic than others like Facebook - How Justin has scaled offers up to $65,000 a DAY in Google ad spend - How to create a Youtube ad that convert…

How Donald Trump uses threats, and how any business owner can and should do the same.

How Donald Trump displays a "killer" attitude, and how any business owner can and should do the same.

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters. On this episode, John reveals: - His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional …

How Donald Trump gets people to thank him and love him, and how any business owner can and should do the same.

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns. In this episode: - The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters - The story behind the…

How Donald Trump hires the right person for the right situation, and how any business owner can and should do the same.

Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call: How Travis sends out an offer on NOTEPAD - no fancy ass sales letters, no complicated…

How Donald Trump knows when to stay silent, and how any business owner can and should do the same.

How Donald Trump uses optics to portray himself in the best light, and how any business owner can and should do the same.

How Donald Trump reframes every situation to his benefit, and how any business owner can and should do the same.

On this week's episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call: How Kevin created the amazing copy community that is Copy Chief Kevin's secrets of writing emails which break all the traditional rules of copywriting, b…

How Donald Trump always knows who he is negotiating with, and how any business owner can and should do the same.

This episode of the Geniuses Of Copywriting podcast features Dan Ferrari, a world class copywriter who's mastered the art of writing high converting copy - in a systemized, reliable way. Revealed in this episode: - The simple way Dan expanded from being a mere freelance copywriter to owning a successful agency with clients like Agora Financial - Da…

How Donald Trump stays on track despite objections, and how any business owner can and should do the same.

How Donald Trump uses social media to find valuable information, and how any business owner can and should do the same.