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Trail EAffect is a show that dives into the stories behind trails, the communities that embrace trails, and the people who rely on trails as a way of life by interviewing the personalities involved with the world of Trails and Mountain Biking.
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Mountain Bike Radio

Mountain Bike Radio

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The voice of mountain biking. Mountain bike talk from mountain bikers, for mountain bikers. A place for mountain bike talk. Shows cover topics from racing, current events, products, to women's topics and anything in the world of non-road cycling. From the average joe to the top pro and from short track to multiday adventures, Mountain Bike Radio brings the world of mountain biking to you. Check out www.mountainbikeradio.com for full show archives, guest information, links, and more!
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Bob DeMars is the founder of Blind Barrels, a blind whiskey tasting subscription disrupting the industry’s current distribution model by showcasing American craft distilleries, ones which rarely get the shelf space they deserve. The recent quarantine brought about blind whiskey tastings with friends, and DeMars saw an opportunity for a startup unli…
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Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands…
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For Episode 176 we have Mike Gehard, Mike is the current president of SORBA Chattanooga. If you’ve been following along for a while, you’ve heard several guests talk about Walden’s Ridge in Chattanooga, now you’ll get the full story on mountain biking in Chattanooga along with the fact that SORBA Chattanooga is currently looking to hire their first…
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Tanya Mykhaylova is the Director of E-Commerce at Casa Di Luce, a premier designer lighting and home decor brand based in Toronto, Canada. For two decades, Casa Di Luce has been a cornerstone of Toronto's design scene, embodying family values and entrepreneurial spirit. Operating multiple showrooms throughout the city, the company eventually establ…
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As an outdoor industry leader for nearly 30 years, Gordon has committed his career to building brands that practice a triple bottom line (people, planet and profit) approach to business. Gordon launched Toad&Co, a responsible lifestyle apparel brand in 1996. Now headquartered in Santa Barbara, CA, he remains the CEO of the growing global brand. He …
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Josh Hadley is not just the founder and CEO of an eight-figure e-commerce brand; he is also a leading voice in the e-commerce space as the host of the Ecomm Breakthrough Podcast. His professional journey took off at American Airlines' Leadership Development Program, fresh from earning an MBA from the University of Utah. While maintaining his corpor…
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For Episode 175 we have Glen Jacobs back for Round 2 on Trail EAffect. Glen first appeared on episode 125, if you haven’t listened to the first conversation with Glen, I highly recommend it as, episode 125 will provide some context for this conversation. Glen is easily one of the most prolific visionaries in Trail Building. Glen Co-founded WorldTra…
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Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City. Brandon possesses a blend of experiences spanning branding, marketing, digital, media, …
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Shawn D. Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade. Lovesac is publicly traded on Nasdaq, ticker “LOVE,” and is projected to exceed $1 Billion in annual sales over the next few years leveraging its rapidly growing fleet of more than 270 Lovesac branded retail l…
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Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. Udayan's d…
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Just two weeks after graduating from high school, Nicholas plunged into the vibrant world of television, initiating a career that would meander through the exhilarating realms of entertainment and entrepreneurship. After 7 years in “the business” the transition into married life marked a significant turning point, prompting Nick to navigate towards…
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Daniel Sapp – President of Pisgah Area SORBA / Trail Advocacy 174 For Episode 174 we have Daniel Sapp, Daniel is the current president of Pisgah Area SORBA, co-founder of The Backslope as well as colleague to the infamous Seth Alvo of Berm Peak. Prior to this Daniel was a journalist for Pinkbike, among other publications and Daniel has spent most h…
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Gabi Saper is a visionary entrepreneur and digital marketing strategist, renowned for co-founding CMY Cubes, a trailblazing STEAM-focused enterprise that has revolutionized learning through interactive and sensory tools. Her strategic acumen and innovative use of digital platforms, especially TikTok, catapulted CMY Cubes into viral success, leading…
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Amandeep is a seasoned web development expert and entrepreneur with over 14 years of proven success in driving eCommerce innovation. As the founder of BigC Experts and Cronix, he excels in building high-performing teams and delivering complex web projects for businesses of all sizes. Amandeep's expertise spans the entire web development lifecycle, …
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Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers. At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She pers…
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Steve Ford - Bike Park Manager of the Luiseño Bike Park in San Diego, California – 173 For Episode 173 we have Steve Ford – Steve is the Gravity Bike Park Manager at the Luiseño Bike Park located in San Diego County California on the La Jolla Band of Luiseño Indian Tribal Lands. We covered all things Gravity Bike Parks from Steve’s experience and h…
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Ryan C. Johnson is the mastermind behind NewRuleFX. He stands out as a seasoned videographer, filmmaker, and entrepreneur with over three decades of esteemed experience in the media realm. His career is adorned with 18 industry accolades, recognizing his outstanding contributions to TV programs, video productions, commercials, and indie features. S…
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Kevin Lavelle is the CEO and Co-Founder of Harbor. He brings a wealth of experience from his role as the Founder and Chairman of Mizzen+Main, having invented the world’s first performance fabric dress shirt. With a successful growth round raised from L Catterton, partnerships with world-renowned athletes like Phil Mickelson and JJ Watt, and a backg…
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Dale Bertrand is an SEO and ecommerce expert who leads training and consulting engagements with brands like Citizen Watch, Nestle, XXX. Nowadays, Dale spends his time researching the risks and opportunities posed by Google’s shift to generative AI search. You can follow Dale on LinkedIn and check out his work @fireandspark.com. In This Conversation…
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Jeremy Poore from Old Fort, NC / McDowell Tech Trail School / Mountain Top Shuttles #172 For Episode 172 we have Jeremy Poore – who is based in Old Fort, NC which is not too far east of the Infamous Ashville, NC. Old Fort is ramping up to be the next community to embrace the benefits of trails and outdoor recreation. We covered all things Old Fort,…
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Nicole Goldberg is an experienced marketing professional with over fifteen years in the ecommerce industry. Based in Los Angeles, she holds the role of Director of Growth Marketing at Faherty Brand, where she spearheads the development and implementation of the company's growth marketing strategy. Prior to her tenure at Faherty, Nicole played instr…
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Emma McIlroy is the founder and CEO of Wildfang, a multi million dollar fashion brand on a mission to rewrite the future of gender. Wildfang embraces your masc, your femme and everything-in-between. Wildfang has raised over $1k for charities that focus on racial justice, as well as queer, immigrant, and women’s rights. Pre-Wildfang, Emma spent over…
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With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' …
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Amanda Carey – President of NICA – National Interscholastic Cycling Association – Talking Trails, Youth Development, Leadership and Non-Profits – 171 For Episode 171 we have Amanda Carey as our guest. Amanda is the president of NICA, the National Interscholastic Cycling Association. Amanda worked for 5 other Outdoor and Trail Based non-profits lead…
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Kentaro is a multimedia artist, creative director, martial artist, and entrepreneur from Los Angeles, CA. After studying Neuroscience at UCSD then entering into the film program at UCLA, Kentaro started his career creating content for global brands such as McDonald’s, Lego, Benjamin Moore, and many others before eventually transitioning to be a chi…
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Gustavo is an advertising & marketing executive turned entrepreneur. In the past, he’s held management positions in fortune 500 companies in the US & abroad. He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles. He loves all things related to e-commerce and …
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Noah Tucker is the founder of Social Snowball, the word-of-mouth marketing platform for ecommerce. His experience in building Shopify sites, running ads, and working with influencers led him to build Social Snowball, which now supports affiliate and influencer marketing for brands like Fanjoy, Goorin Bros, and Outway Socks. Social Snowball’s modern…
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Peter Mills of Elevated Trail Design - 170 For Episode 170 we have Peter Mills the owner of Elevated Trail Design as our guest. Elevated Trail Designs is a PTBA Member Company that is based out of the Ashville, NC Region. Peter is a lifelong mountain biker and trail builder that is responsible for some of the newest yet most notable trail projects …
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Karina Kogan is an award winning marketing and technology executive with a track record of feuling transformational growth and digital innovation for disruptor brands. Karina currently serves as Chief Commercial and Marketing Officer at Pvolve, an omnichannel fitness company that in 2023 announced a strategic partnership with Jennifer Aniston. Kari…
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Toby Cortez / Bogue Chitto State Park / Mountain Biking in Louisiana 169 For Episode 169 Toby Cortez is our guest – Toby is one of the masterminds behind the mountain bike trails at Bogue Chitto State Park located in Louisiana. Toby drops a ton of knowledge on this episode, through some incredible stories about how Bogue Chitto came to be, cutting …
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A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created …
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Ashu Dubey is the CEO and Co-Founder of Gleen, a leading generative AI-based customer service solution. As a serial AI entrepreneur, Ashu previously was CTO and Co-Founder of 12 Labs, an early pioneer in AI-powered personalized health recommendations. Ashu led top of the funnel user growth at LinkedIn, where he significantly accelerated user growth…
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Loam Pass with Rob Brown and Joey Foresta - 168 For episode 168 we’ve got Rob Brown and Joey Foresta – Co Founders of the Loam Pass. The Loam Pass is your North American Gravity Bike Park Pass, and its brand new for 2024. Rob and Joey Teamed up to create the Loam Pass, and it launched in March with 30 resorts and shuttle services, with additional l…
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Mussayab Ehtesham, affectionately known as "Moose" within his circles, is originally from the vibrant streets of Pakistan. Moose grew up in a middle-class family, instilling in him the values of hard work, resilience, and self-reliance—pillars that would become the foundation of his entrepreneurial spirit. The visionary mind behind DMOOSE, an e-com…
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Women in Trail Building at the 2024 Professional Trail Builders Association Sustainable Trail Conference 167 At the end of day one during the 2024 Professional Trail Builders Association Sustainable Trails Conference Martha Becton took over as host of the Trail EAffect Podcast. Martha brought Erin Amadon, Rebekah Morrisson, and Addie Clayton onto t…
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Brian Pedone took up boxing at the age of 13, and by 19, he had started his own boxing gym working with teenagers. Brian holds a BS in Computer Science and was featured by BusinessWeek in 2008 as one of the top 25 entrepreneurs 25 years and under in America. In 2013 he started the concept for Quiet Punch and has been at it now for over 10 years. Hi…
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Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO. He’s led growth at three multi-million dollar startups—Bespoke Post, Sealed, and Everytable and founded three startups of his own. Through his 8-year freelance career, he has worked with over 100 brands like HUM Nu…
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As Chief Marketing Officer, Kiran oversees marketing, brand, channel and product strategy along with creative services with a goal of expanding ButcherBox's reach and communicating its authenticity to consumers. Prior to ButcherBox, Kiran served as the CMO at iRobot and as the CEO of Arnold Worldwide. Kiran earned her B.A. in Computer Science from …
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Hansi Johnson on the Rise of Upper Midwest Mountain Biking and more! 166 Hansi had a front row seat, and sometimes took control of the wheel when it comes to the rise of mountain biking in the Upper Midwest. He’s got some incredible stories, which set the stage for what we know as some of the best mountain bike and trail communities around. Topics …
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Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products. The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide. In This Conversatio…
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Mischa is a dynamic force in the world of digital marketing; empowering heart-centered entrepreneurs to amplify their message into the market and elevate their authority, their impact, and their income. No need for throwing money away on Facebook ads, Mischa has got a better strategy up his sleeve! With a track record of 20 years in old-school sale…
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Preston York – Owner / Operator of FlowMotion Trail Builders 165 Preston brings a ton of machine and trail building knowledge to this conversation. Stay tuned all the way to the end, as Preston drops one of the wildest stories heard on Trail EAffect. Topics Include: How Preston got into Mountain Biking Various career tracks that let Preston to Trai…
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Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company. He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform. Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in pr…
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Mountain Biker and Trail Builder the Infamous Randy Spangler 164 Randy has done and seen more than most in the world of mountain biking and trail building. Randy shares some pretty epic stories from the road and from his hometown during this conversation. Topics Include: How Randy got into mountain biking Working with Missy Giove at Walden’s Ridge …
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Daniel Winer HexClad Co-Founder & CEO CEO, Co-Founder and kitchen maverick, Daniel Winer is the mastermind behind HexClad Cookware. After spending more than a decade building relationships in the industry, Daniel recognized the opportunity for cookware in the DTC market. He worked to develop the first true innovation in cookware since the invention…
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Lindsay More Nisbett is an entrepreneur, creative director, and Co-Founder & Brand Director of The Line Studios, a leading creative production studio with expertise in creating compelling e-commerce and marketing content. Since its inception in January 2016, Lindsay has built The Line Studios into the go-to imagery experts for top e-commerce brands…
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Gary Moore, Gil McCormick and Chris Winn – COMBA – Colorado Mountain Bike Association 163 We are back with a Non-Profit Trail Organization this week, featuring COMBA, The Colorado Mountain Bike Association. We have Gary Moore, the Executive Director for COMBA, Gil McCormick the Trails Program Director for COMBA, and Chris Winn the Communications an…
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Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit. As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-a…
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Dafydd Davis - A Pioneer in Trail Planning and Design, based out of Wales 162 Dafydd might be the most impactful mountain bike trail planners and designer period. His thoughtful approach to trail planning and design has resulted in trail experiences that were decades ahead of their time in Wales, which eventually spread throughout the world. You’d …
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Darron Burke is the founder and CEO of Burke Brands, a 20-year-old specialty coffee growing and roasting company that started in a garage and now has over $100M in lifetime sales. The company produces the Don Pablo, Pablo's Pride, and Subtle Earth Organic coffee brands, in addition to private label brands for third party CPG companies. Its own bran…
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