Best Referral Marketing Guru Podcasts (2024)

1
Your Business Growth is Missing THIS?!? Unlock the "Foundational 4" with Craig Jooste! 21:17

14h ago21:17

21:17

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Craig Jooste, president of Genie Senior Services, about effective demand generation tactics and strategies for driving business awareness in the senior services industry. They explore the importance of marketing technology, CRM systems, and the "foundational 4" system for…

1
Everything You Need to Know About Franchising + Is It The Right Move For YOU? w/ Brian Luciani of SMB Franchise Advisors 15:09

1d ago15:09

15:09

In this episode, host Jay Schwedelson sits down with Brian Luciani, Chief Growth Officer at SMB Franchise Advisors and Stadium Ventures. They dive into the world of franchising and explore its potential for small businesses, covering everything from business readiness to trending franchise categories. =================================== Best Moment…

1
How to Build a WINNING Referral Program as a Small Business 🤑 10:11

1d ago10:11

10:11

In this episode, host Jay Schwedelson discusses referral marketing with Stephanie Love from Thryv. =================================== Best Moments: (00:56) Jay and Stephanie discuss the importance of referral marketing and its benefits (02:04) Stephanie explains what referral program marketing is and its effectiveness (03:04) The first step to set…

1
How You NEED to Use AI to REVAMP Your Customer Service, Marketing, Sales, Operations, and More w/ Steve Jones from Microsoft 18:44

8d ago18:44

18:44

In this episode, host Jay Schwedelson chats with Steve Jones from Microsoft about how small businesses can effectively harness AI to boost efficiency and enhance customer experiences. They explore practical, accessible AI tools and strategies that don’t require extensive technical expertise. =================================== Best Moments: (02:51)…

1
The Most Common Pitfall Small Business Owners Make In Their Finances w/ Dan DeGolier 16:41

15d ago16:41

16:41

In this episode, host Jay Schwedelson interviews Dan DeGolier, CEO and founder of Ascent CFO Solutions, to explore the critical role of having a financial expert in your small business. Dan shares invaluable insights on managing cash flow, securing lines of credit, and the benefits of engaging a fractional CFO. =================================== B…

1
How to Fire a Client and Why It Can Be The Best Thing For Everyone Involved 😳 9:38

15d ago9:38

9:38

In this episode, host Jay Schwedelson discusses when and how to fire a client with Stephanie Love. =================================== Best Moments: (01:25) Is it okay to fire a client? When should you fire a client? (02:52) Signs to look for when firing a client: nightmare clients vs. misaligned vision (04:36) Importance of firing rude clients to …

1
How to Identify Your Bad Boss Traits and How to Navigate Common HR Challenges as a Small Business Owner w/ Debra Corey 16:09

22d ago16:09

16:09

In this episode, host Jay Schwedelson sits down with Debra Corey, Chief "Pay It Forward" Officer at DebCo HR and acclaimed author, to identify the top traits of BAD BOSSES and how small business owners can navigate common HR challenges without a dedicated HR department. =================================== Best Moments: (01:14) Debra Corey’s backgro…

1
How to Guide Prospects Through The Buying Process, Why You Need More Transparency In Your Sales Process, and How to Negotiate Effectively 19:17

29d ago19:17

19:17

In this episode, host Jay Schwedelson interviews Todd Caponi, the founder of Sales Melon, best-selling author, and sales expert. They discuss the importance of transparency in sales, how to guide customers through the buying process, and how to negotiate effectively. =================================== Best Moments: (01:39) Todd Caponi's background…

1
How You Can Research Your Biggest Competitors and CRUSH THEM! 🥊 9:00

29d ago9:00

9:00

In this episode, host Jay Schwedelson discusses the importance of analyzing your competitors and shares tips on how to effectively do so with Stephanie Love from Thryv. =================================== Best Moments: (01:00) The importance of analyzing competitors and how to do it (01:43) Three places to research competitors: website, social medi…

1
The Very BEST Inexpensive Marketing Tactics You Should Use TODAY! 👊 9:52

1M ago9:52

9:52

In this episode, host Jay Schwedelson discusses inexpensive marketing tactics for small businesses with Stephanie Love from Thryv. =================================== Best Moments: (01:51) The importance of having a complete and updated Google Business Profile (03:14) Providing value on social media by sharing tips and advice related to your busine…

1
How to Close More Deals and Train Your Team to Win BIG! 20:18

2M ago20:18

20:18

In this episode, host Jay Schwedelson talks to Oscar Subirats, sales expert and author of "Closing Intelligence," about how to improve sales and get more people to say "yes." =================================== Best Moments: (03:07) The importance of having a sales structure and scripting in place (06:45) Using an "intent statement" to set the tone…

1
How The Marketing Leader at The Escape Game Used Local SEO and Online Reviews to Grow Nationally w/ Teddy Cheek 19:05

2M ago19:05

19:05

In this episode, host Jay Schwedelson interviews Teddy Cheek, the marketing leader at The Escape Game, a national escape room company with over 30 locations across the country. =================================== Best Moments: (01:56) How Teddy ended up in marketing (04:15) The best use of marketing dollars for local businesses: start with SEO and …

1
What You Need to Know About Workers' Comp and How It Affects YOUR Small Business 15:26

2M ago15:26

15:26

In this episode, host Jay Schwedelson interviews Kevin Ring, the lead workers' compensation analyst at the Institute of Work Comp Professionals, to dispel myths and provide insights on workers' compensation insurance for YOUR small business. =================================== Best Moments: (03:16) Do you really need workers' compensation insurance…

1
Your Pricing Is Holding You Back?!? Use These AMAZING Tips To Grow Your Business! Pennies Per Day??? 8:57

2M ago8:57

8:57

In this episode, host Jay Schwedelson discusses effective pricing strategies for YOUR small business. He shares insights and research-backed tips on how you can better frame discounts, offering multiple pricing tiers, and using the "pennies per day" approach to increase conversions and sales. ========================================================…

1
How to Get INCREDIBLE Customer Feedback That Will Grow Your Small Business! 9:42

3M ago9:42

9:42

In this episode, host Jay Schwedelson focuses on the importance of soliciting customer feedback for YOUR small business. Jay gives you an effective tactic for business owners to directly ask customers and prospects for input on things like: - New products/services - Industry trends - Overall satisfaction levels =====================================…

1
How to FLOOD Your Business With AMAZING Reviews?!? w/ Stephanie Love of Thryv 11:49

3M ago11:49

11:49

In this episode, host Jay Schwedelson interviews Stephanie Love from Thryv again to discuss the importance of customer reviews for small businesses, how to proactively get good reviews, the value of testimonials, and how to deal with negative reviews. ================================================================= Best Moments: (02:05) The realit…

1
How Documentation EXPLODES Productivity and Improve Training w/ Connor Jeffers of Aptitude 8 18:36

3M ago18:36

18:36

In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Connor Jeffers, founder and CEO of Aptitude 8 and Happily, about improving processes and operations in small businesses. They discuss starting processes from scratch, documenting procedures, building accountability, and overcoming common scaling challenges. ==============…

1
YOUR Small Business on TV?!? How to Get On Air and Find New CUSTOMERS w/ Stephanie Love of Thryv 17:04

3M ago17:04

17:04

In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure. ================================================================= Best Moments: (03:56) Getti…

1
WINNER! Awards Are Easy to Win and Have HUGE IMPACT on SMALL BUSINESSES! 9:57

4M ago9:57

9:57

In this episode, host Jay Schwedelson discusses why awards can create HUGE value for small businesses like yours. He shares stats on how awards increase customer trust and willingness to pay more, as well as make a business stand out from competitors. Jay then offers tips on where you can find local awards to apply for AND win (local chambers of co…

1
Your SUBJECT LINE Can Change Your Business! EASY Tips to Massive Increase in Email Marketing Performance! 9:44

4M ago9:44

9:44

In this episode of Small Business Quick Wins, host Jay Schwedelson provides tips on how to write effective email subject lines that WIN you business! He shares specific techniques based on data from over 15 MILLION subject lines analyzed, explaining that strong subject lines dramatically increase open rates. You'll learn simple but impactful tactic…

1
AI for SMB's is EASY!! Here is HOW... 9:42

4M ago9:42

9:42

In this episode of Small Business Quick Wins, host Jay Schwedelson talks about how small businesses can leverage AI tools to save time and resources. You'll hear about some great free AI tools like ChatGPT, Gemini, and Perplexity that YOU can use to easily generate content, ideas, and insights as a small business owner! ============================…

1
Speak to the WALLET! Money Talks and Drives RESPONSE! I Growth WINS 8:37

4M ago8:37

8:37

In this episode of Small Business Quick Wins, host Jay Schwedelson shares an incredibly effective sales and marketing technique - speaking directly to your potential customers' wallets. He provides examples of compelling messaging that clearly conveys the financial savings and benefits customers will gain. Listeners can expect to learn specific tec…

1
How To Make Sure You Are using Your Networks Correctly 12:37

4M ago12:37

12:37

Everyone of us have a network. A group of people who could become clients, who could open doors for us, who could pass us referrals or at least could talk about our business to others. But how well do you use this network? In this 'Get More Referrals Today' podcast I'm going to walk you through how to think of your network, how to build your networ…

1
FAIL Fast!! I Growth WINS 7:48

4M ago7:48

7:48

In this episode, host Jay Schwedelson talks about the importance of failing fast as a small business owner. Jay also shares statistics about how many startups pivot their initial business model and how failing fast can save development costs in the end. ================================================================= Best Moments: (00:36) Failing …

1
Chief EVERYTHING Officer Is NOT The Way w/ Kenny Lange 18:21

5M ago18:21

18:21

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Kenny Lang, a business coach who helps small business owners turn their purpose into performance. You'll learn NEW strategies for business owners to delegate tasks and responsibilities in order to focus on higher level vision and GROWTH! STEAL Kenny's BEST ideas for layin…

1
101 of SMS and TEXT Messaging for Small Business Owners! w/ Kenneth Burke 14:10

5M ago14:10

14:10

In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Kenneth Burke, Vice President of Marketing at Text Request, about how small businesses can get quick wins that help build their business. In this episode, you'll learn how to leverage SMS and text-based marketing to better connect with customers. You'll hear about the ben…

1
SEGMENTATION = 760% increase in REVENUE for Small Businesses! 8:44

5M ago8:44

8:44

In this episode of Small Business Quick Wins, host Jay Schwedelson talks about the power of customer segmentation and how to use it as a game changer for your small business. He outlines three key customer segments that your business should focus on ASAP — new customers, lapsed customers, and your biggest spenders. Best Moments: (02:16) New Custome…

1
Your Business is LEAKING Opportunity! l Growth WINS 8:26

5M ago8:26

8:26

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover any leaks in your sales and marketing funnel. Jay shares a startling statistic that 50% of small businesses fail by their 5th year. The #1 reason cited? A lack of demand. Or is the real issue a lack of follow…

1
Uncover Untapped Opportunities: Secret Shop Your Business I Growth WINS 8:24

5M ago8:24

8:24

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover leaks in your sales funnel. He shares alarming statistics about small business failure rates and how lack of follow-up is the main reason businesses fail, not lack of demand. Key Discussion Points: - Secret s…

1
Leveraging Curiosity in Social Media and Email Marketing I Growth WINS 8:01

6M ago8:01

8:01

In this episode of Small Business Quick Wins, host Jay Schwedelson shares an easy and free tactic small business owners can use to increase engagement on their social media posts and email marketing campaigns. The tactic is to incorporate curiosity by framing things as questions instead of statements. Main Discussion Points: - Humans love questions…

1
Building a Successful Press Release Company from Scratch with Mickie Kennedy 17:22

6M ago17:22

17:22

In this episode of Small Business Quick Wins, host Jay talks with Mickey Kennedy, founder of press release distribution company Ereleases. They discuss strategies for testing new ideas in your business, best practices for press releases, and advice Mickey has received over his 25+ year career. Key Discussion Points: - The origin story of Ereleases …

1
OVERCOME Self-Doubt and Negativity with Ramon Ray 15:53

6M ago15:53

15:53

In this episode of Small Business Quick Wins, host Jay interviews entrepreneur and author Ramon Ray about mindset, personal branding, and advice for small business owners. Ramon shares tips on managing the voices in your head that may be holding your business back, letting go of perfectionism, firing bad customers, building your personal brand, and…

1
[20% BETTER Conversions] EASY Personalization Ideas l Growth WINS 9:46

6M ago9:46

9:46

In this episode of Small Business QUICK WINS, host Jay Schwedelson discusses how small businesses can use personalization to improve their marketing and promotions. He explains different easy personalization tactics beyond just using someone's first name, such as leveraging geography, targeting specific homeowner types, and calling out upcoming sea…

1
EASY Accounting TIPS for Your Small Biz! with CEO of Kickstart Accounting: Danielle Hayden l Expert Quick Tips 15:28

7M ago15:28

15:28

In this episode of Small Business Quick Wins, Jay interviews Danielle Hayden, CEO of Kickstart Accounting, about common pitfalls and best practices for small business accounting and bookkeeping. Danielle shares tips for properly separating personal and business finances, hiring qualified bookkeepers, and understanding financial reports. Main Discus…

1
GROW Your Database at ZERO COST! l Growth WINS 7:51

7M ago7:51

7:51

In this episode of the Small Business Quick Wins podcast presented by Thryv, host Jay talks about the importance of capturing website visitors' contact information through pop-up forms. He shares statistics showing that even with minimal inconvenience, these pop-ups can help convert a significant percentage of first-time and repeat visitors into ne…

1
STOP Trying To Sell a Business Without VALUE w/ David Barnett I Expert Deep Dive 19:15

7M ago19:15

19:15

In this episode of Small Business Quick Wins, host Jay interviews David Barnett, an expert on buying and selling small businesses. They discuss how to determine the value of a business, what makes a business attractive to potential buyers, common mistakes sellers make, and tips for successfully exiting a business. Key Discussion Points: - What buye…

1
Your FIRST Email is the MOST Important l Growth WINS 8:22

7M ago8:22

8:22

In this episode of Small Business Quick Wins, host Jay shares an important email marketing tip - making sure your first email communication with a new prospect or customer gets opened. He explains why that first email open rate is so critical for future deliverability and customer lifetime value. Key Discussion Points: - The first email you send to…

1
COST-EFFECTIVE Customer Service w/ Hank Ebeling I Expert Deep Dive 15:46

7M ago15:46

15:46

In this episode of small business Quick Wins, host Jay Schwedelson interviews Hank Ebeling, founder of the fitness and training company H4 Train Me. They discuss key customer service tips, strategies, and philosophies for small business owners, with Hank drawing on his decade plus of experience running his own fitness studios. Listeners can expect …

1
Pick The RIGHT Franchise For YOU w/ Giuseppe Grammatico I Expert Deep Dive 19:20

7M ago19:20

19:20

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews franchise expert Giuseppe Grammatico about choosing, buying, and operating a franchise business. They discuss common myths and misconceptions around franchising, key factors to consider when selecting a franchise, best practices for validating the opportunity, and tips to…

1
[IMMEDIATE IMPACT] 3 Psychology Tips GUARANTEED to Drive SALES w/ Nancy Harhut l Expert Deep Dive 17:15

8M ago17:15

17:15

In this episode of Small Business Quick Wins, Jay interviews Nancy Harhut, Chief Creative Officer at HBT Marketing and author of "Using Behavioral Science and Marketing". They discuss practical marketing tips and techniques based on behavioral science that small business owners can use to increase engagement and response rates to their marketing. K…

1
WIN A Government Contract w/ Dr. Kizzy Parks l Expert Deep Dive 20:27

8M ago20:27

20:27

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Dr. Kizzy Parks, founder of Govcon Winners, about the $800 billion government contracting industry. Listeners will learn the basics of getting started with government contracting, how any business can participate, and the huge opportunities that exist. Main Discussion Poi…

1
People DON’T Quit Jobs w/ Scott Jeffrey Miller l Expert Deep Dive 15:40

8M ago15:40

15:40

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Scott Jeffrey Miller, a 7-time bestselling author and leadership expert. They discuss practical strategies for small business owners to build strong company cultures, lead their teams effectively, and focus on the right customers. Main Discussion Points: - Build a strong …

1
You ONLY Need ONE Testimonial l Growth WINS 10:42

8M ago10:42

10:42

In this episode of Small Business Quick Wins, host Jay Schwedelson talks about the power of using social proofing to improve business performance. He shares tips on how adding customer testimonials and reviews in emails, websites, and other marketing materials can increase open rates, conversions, and purchase probability. Main Discussion Points: -…

1
“Day in the Life” Content = $$$$$ l Growth WINS 7:35

8M ago7:35

7:35

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the power of "day in the life" content for small businesses. He explains what this type of content is and why it resonates so much with audiences, leading to high engagement. Listeners can expect to learn easy and effective content creation strategies to grow their busines…

1
Foster Genuine Connections 4:13

8M ago4:13

4:13

Foster Genuine Connections SE 2 Podcast 12 Foster Genuine Connections It’s not just a numbers game! Successful Networkers know that it’s a base of quality over quantity connections that really drive the results. Cys Bronner, ActionsSteps4Success Founder and BNI Executive Director invites you to be a part of our “50 Action Steps Towards Networking S…

1
Building Your Personal Brand 3:35

8M ago3:35

3:35

Cys Bronner, ActionsSteps4Success Founder and BNI Executive Director invites you to be a part of our “50 Action Steps Towards Networking Success” with an incredibly simple yet powerful Action Step. Today's Topic Building Your Personal BrandBy Cys Bronner

1
Discover How To Be Great At Sales, Without Being A Sales Person 34:49

10M ago34:49

34:49

Sales is often the hardest part for most service professionals Whether it's not wanting to be too pushy or it's not wanting to have awkward conversations, most service businesses find it hard to find their sweet spot with sales. However... That doesn't have to be the case when you re-frame what sales is and what sales is actually about. In this wee…

1
Every Service Business Is In The H2H (Human 2 Human) Industry... Here’s Why! 7:38

10M ago7:38

7:38

Being a service business usually means that you rely upon your service being fantastic. You rely upon referrals and having clients that talk about you. And you rely on word of mouth and organic marketing. As a service professional / service business I'd go a step further and say you are in the business of human relationships and not (insert whateve…

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Referral Marketing Guru Podcasts

Podcasts Worth a Listen

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