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What do you do when "great" isn't good enough to grow your career or business? How do you stand out and move up in today's world? Join bestselling author (book named by 30 newspapers as one of "Ten Best Business Books" of the year) and Hall of Fame professional speaker Scott McKain to discover what it takes to create distinction in your career, business, and life!
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Let's talk! Scott’s matchless experiences have continued throughout his life. They range from playing the villain in a Werner Herzog film that Roger Ebert called one of the 50 “great movies” in cinema history to being booked to speak by Arnold Schwarzenegger for an event on the White House lawn with the President in the audience; from being the aut…
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“Motivational speakers” have said for years it takes 30 days to change a habit — however, research clearly demonstrates they are WRONG. On this program, Scott McKain reveals the truth about changing habits — it’s a process, not an event. And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally a…
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Whether he’s playing a meth dealer, former President, or goofball dad, actor Bryan Cranston’s career teaches two important lessons about distinction: 1) it can come at any time in life; and, 2) the first step to avoid being “pigeon-holed” as a professional is to not think that way about yourself! Scott McKain has more in today’s “Project Distinct.”…
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Your experience as a customer is deep (you have a lot of experience buying from certain vendors) AND wide (you’ve done business a lot of different places). Scott McKain focuses today on how you can leverage your experience as a customer to help create an Ultimate Customer Experience.By Scott McKain
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A recent Pew Research study revealed that only 15% of Americans have ever used Uber or Lyft. It also uncovers other startling information for those of us who actively engage online. This causes Scott McKain to question: are you assuming the way YOU do things is the way that the customer does, too?By Scott McKain
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According to Harvard professor Michael Porter, there are only three ways for you to compete against other businesses — and, if you want to differentiate, there are only three strategies you can employ. Scott McKain discusses those three, and reveals the importance of each…and how they impact you on today’s PROJECT DISTINCT.…
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There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result. Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.By Scott McKain
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Political pundits -- and many of we regular folks -- never imagined that the Trump presidential campaign would have such sustained success. Whether you love him -- or not -- Trump's success again proves the power of a recognized brand. What can YOUR business learn from this? That's Scott's subject on today's Project Distinct!…
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CareerBuilder.com surveyed leaders in financial services, retail, and technology companies to find out what they determined were the biggest challenges facing their organizations. Surprisingly, they were very much alike — and will be revealed by Scott McKain on this episode, along with a simple strategy to begin to solve the problem.…
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What some airlines don’t understand is that some customers use more than just money to purchase a ticket. And, whether the hotel is a Hampton Inn or a Four Seasons, customers always have a right to a great experience. Scott McKain reveals what the second currency is…and how it might even be more important than cash.…
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Introductory podcast for Project Distinct with Scott McKain. n this podcast, Scott McKain reveals the critical reason why creating distinction is the most important step you can take in your professional life. Today we begin the journey by hearing Scott McKain’s personal story of a life-changing tragedy, and how that inspired him to discover the fo…
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One of the most powerful aspects of both your personal and professional lives are the habits that reinforce consistent behavior. The tension between how you are now — and how distinctive you want to be in the future — can create significant challenges. Scott McKain beings our exploration into habits in today’s Project Distinct!…
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The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain — and it’s vital to know why. In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from…
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In today’s episode, Scott explores the writing of Harvard’s Elizabeth Ross Kanter’s HBR article, “Instant Success Takes Time” — and reveals what her research says about “winning streaks.” If you want to win and be distinctive — it won’t happen overnight…but this information can help ensure that it does happen!…
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A sign announcing a meeting being held adjacent to the ballroom where Scott was recently addressing a group of highly successful insurance agents got his blood boiling! Here’s why — and a message to set our thinking straight about “quick” and “easy” solutions to any problem.By Scott McKain
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If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace — and fails to inspire customers or employees. Today, Scott McKain examines the first of the three “Destroyers of Differentiation."By Scott McKain
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Ever read or hear of the importance of creativity in growing your business and career — and think, “But, I’m not creative!“? Here’s a single idea that can make a difference — this short broadcast will reveal one approach that can make a major impact upon your level of creativity. Despite the 200,000 books on the subject of creativity on Amazon…it’s…
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How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"? Customers now assume how you SELL them is how you will SERVE them. It's a critical point for YOUR business!…
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In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why a "commitment to awareness" is a primary step in creating the "Ultimate Customer Experience" so you can sell more uniquely and serve more compellingly. Create distinction -- and grow your business! h…
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