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Episode 13: What’s the difference between differentiation and distinction?
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The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain — and it’s vital to know why. In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.
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