Best WIRED Brand Lab Podcasts (2024)

1
159. Travel Photography Secrets with Girl Gone Abroad 39:29

11h ago39:29

39:29

Unpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capt…

1
158. What Does a Creative Director Do? 34:14

7d ago34:14

34:14

Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to e…

1
157. Freelance Pricing Strategies with Creative Business Kitchen 52:47

9d ago52:47

52:47

Ready to serve up prices that you actually feel good about? Tune in to hear your pricing queen, Jaz, dish out the recipe to valuing your genius. Whether you chronically undercharge or have no idea where to begin pricing your services, this episode will give you the tools you need to meet your business goals (like, actually. Go down to the resources…

1
156. Creating a Brag-worthy Brand Strategy 32:52

17d ago32:52

32:52

Get ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the…

1
155. Beyond the TikTok Ban with Amber and Ashli 46:35

24d ago46:35

46:35

Has the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for …

1
154. Streamline Your Design Process with Canva with Juls Christie-Clark 42:18

1M ago42:18

42:18

Ditch the design drama of navigating Adobe and embrace the simplicity of Canva and AI. Michelle and Juls dive deep into the efficient and convenient world of Canva. You'll discover why you need to use Canva as a designer, effective brand strategies, prompt engineering for AI, and the kind of collaboration that sparks joy and genius. Juls, a seasone…

1
153. How to Manage Design Revisions Like a Pro 27:12

2M ago27:12

27:12

Have you ever poured your heart and soul into a client's brand design only for them to say, "This isn't really what we had in mind?" Yes, you're entitled to a one-minute pity part, but you need to know how to bounce back productively. Drawing on her nearly 10 years of experience in the industry, Michelle shares personal anecdotes and practical stra…

1
152. Small Wonders: Exploring Miniaturist Art with ChelseaMakes 39:35

2M ago39:35

39:35

Ever wondered how to generate buzz with a budget, keep it real with your brand, or maybe shrink down the world to pocket-size perfection? Michelle is joined by Chelsea of ChelseaMakes, a miniaturist crafting big stories on tiny scales. They dive into the ups and downs of the creative grind, the excitement and fear surrounding AI-generated art, and …

1
151. Use This Playbook for Your Next Product Launch 25:11

2M ago25:11

25:11

Generate buzz, hype your audience, and plant the seeds of your new product so people are ready to buy as soon as the cart drops. Today, Michelle shares her ideal campaign SOP stocked with real-life examples and case studies to note. She breaks down each launch phase into how long they should last and what content you need to post. Take out all of t…

1
150. Celebrating 150 episodes with Berta Wired 38:11

2M ago38:11

38:11

To celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whisk…

1
149. Creating Authentic Content with Donavan Barrett 48:03

2M ago48:03

48:03

It's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn…

1
148. How to Explain Your Designs to Clients 20:38

3M ago20:38

20:38

Ready to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everyth…

1
147. The Power of Print in the Digital Age with MoreWithPrint 38:49

3M ago38:49

38:49

Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand. La…

1
146. My Brand Design Process, Step by Step 27:20

3M ago27:20

27:20

Get Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ----------------------…

1
145. How to Repurpose Content with Amber Figlow 48:23

3M ago48:23

48:23

Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work…

1
144. 2024 Design Trend Predictions 38:46

3M ago38:46

38:46

While Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should. ------------------------- In today's episode, we cover the foll…

1
143. Building a Slow Fashion Brand with Kristian Hansen 44:30

4M ago44:30

44:30

How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his t…

1
142. Client Case Study: Fit Boss Blueprint with Reuben Brooks 49:10

4M ago49:10

49:10

Get ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from yo…

1
141. Marketing for Lifestyle Brands with Whitney Eckis of Get Supr 46:52

4M ago46:52

46:52

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get …

1
140. Should You Keep Your Brand Launch a Secret? 22:05

5M ago22:05

22:05

Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll lea…

1
139. Launching a Podcast with Whiskey and Lace 44:31

5M ago44:31

44:31

Are you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch…

1
138. 10x Your Biz and Build a Life You Love with Whitney Alexandra 49:15

5M ago49:15

49:15

Before you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is …

1
137. Cracking the Social Media Code with Amber Broder 48:13

5M ago48:13

48:13

Struggling to boost your business on social media? Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconc…

1
136. How to Scale Your Business Sustainably with Lauren Goldstein 43:31

5M ago43:31

43:31

Stop self-diagnosing your business problems and start calling The Biz Doctor, Lauren Goldstein. Today, Lauren shares how she works with businesses to overcome tech overwhelm, scale with style, and optimize team performance. From her diagnostic process to simplifying processes, Lauren's expertise will revolutionize how you approach your business. La…

1
135. Making Enemies, Gaining Fans with Snask Creative Agency 43:05

6M ago43:05

43:05

Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) t…

1
134. How to Build your Brand Architecture 25:42

6M ago25:42

25:42

Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you! ------------------------- In today's episode, we cover the followi…

1
133. Midjourney & AI Part 2 with Lauren deVane 1:04:29

6M ago1:04:29

1:04:29

Can you believe it's only been two months since Lauren introduced us to Midjourney?! In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how t…

1
132. Raising Entrepreneurs with Little Gloss Boss 32:21

6M ago32:21

32:21

Non-toxic lip gloss for kids. Starting from the ground up Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to bu…

1
131. Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation 57:45

7M ago57:45

57:45

Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience f…

1
130. Designing your Brand's Website with Georgia Kaye 44:16

7M ago44:16

44:16

Welcome back MKW Creative Co. web design partner, Georgia back on the podcast! In today's episode, Georgia discusses the importance of branding and messaging strategies for creating a brag-worthy website. You'll learn about her design process and tips on bringing yours to the next level! Georgia is a St. Louis-based website designer specializing in…

1
129. What is a Fractional CMO? with Aimee Schuster 37:16

7M ago37:16

37:16

Founders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodolog…

1
128. Meet the Team: Online Business Manager Cody Garner-Howe 34:03

7M ago34:03

34:03

Please welcome MKW Creative Co's brilliant online business manager and operations and systems strategist, Cody Garner-Howe! In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline op…

1
127. Common Branding Mistakes 25:33

8M ago25:33

25:33

Today we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable …

1
126. 2023 Cymbiotika San Diego Open with Ryan Redondo 28:32

8M ago28:32

28:32

Attention, tennis fans and newbies! Get ready for the ultimate week of excitement, athleticism, and pure entertainment at this year's Cymbiotika San Diego Open. This episode is your one-stop-shop for all the info you need for the event and we're joined by Tournament Director, Ryan Redondo. Ryan shares what you can expect, their partnership with Cym…

1
125. Bday Boxes and Aesthetic Themes with Sarah Wintersteen of Sistered States 50:46

8M ago50:46

50:46

How did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode! Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday b…

1
124. Scaling as a Freelancer with Sydney Edwards of Seeside Creative 47:34

8M ago47:34

47:34

If you're a freelancer and feel discouraged by a lack of work: this episode is required listening! Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding you…

1
123. Financially Fit with Shay Bacani 37:38

8M ago37:38

37:38

In today's episode, Michelle is joined by money expert Shay Bacani. Together, they dive into the world of financial fitness, and Shay shares valuable insights on managing your business finances effectively. From the significance of setting up proper bank accounts to pricing services and navigating the world of AI, you'll be ready to start navigatin…

1
122. Producing a Photo/Video Shoot 27:51

9M ago27:51

27:51

It's finally here! You've been asking for this episode since the MKW Creative Co. team had their brand photo/video shoot back in April. In today's solo episode, Michelle covers all the planning she did to prepare for the shoot to create a unique and evergreen library for content planning. You'll hear everything that went into the pitch deck and thi…

1
121. Let's Thread with Ashli Pollard 50:24

9M ago50:24

50:24

With Twitter, or X, slowly falling off people's radars, Threads has swept in and brought life to social media again! But how do you approach it as a business owner? 🤔 In today's episode, we welcome marketing expert Ashli Pollard back to the podcast! Ashli tackles the latest thing in social, Threads, and how to use it as part of your brand's persona…

1
120. Canva and Pinterest with Brodi-Rose Newsome 38:56

9M ago38:56

38:56

Hot tips for Canva AND Pinterest packed into one bite-sized episode? 🤯 From creation to lead-gen and pivoting your business with the rise of new technology, Brodi-Rose dives into the value of Canva in the world of accessibility and convenience, plus why Pinterest shouldn't be falling off the radar of service-based business owners. Bro is the Creati…

1
119. Meet the Team - Video Editor Josefina 45:39

9M ago45:39

45:39

Today we have the special treat of hearing from MKW Creative Co's fantastic video editor, Josefina! In today's episode, Josefina shares the best practices for creating brand videos—from voiceovers to recording and editing. Plus, don't miss out on tips for recording content to send to your video editor to elevate your brand. If you're our client or …

1
118. How To Pitch 30:25

10M ago30:25

30:25

We should be charging for the content in this episode, but it's so good that we had to share it with y'all! Have you ever tried writing a pitch for brand partnerships and only heard crickets? We hear you, it is definitely not easy work, BUT we have something that might lighten the load. In today's episode, Michelle shares how she pitched to sponsor…

1
117. Midjourney & AI with Lauren deVane 51:46

10M ago51:46

51:46

AI is not coming for your job! On the contrary, being an early adopter of AI technology can be a unique selling point that accelerates your business (yes, we're also looking at you, copywriters!) In today's episode, Michelle talks with branding and AI expert Lauren deVane about using AI as a creative tool and leveraging it to stay ahead. Lauren deV…

1
116. Creative Agency Life with Adelaide Matte of AMD Creative Co 50:53

10M ago50:53

50:53

Are you a solopreneur or freelancer looking to make the jump to agency owner or hiring your first employee? Then you'll want to tune into this week's episode! Michelle interviews Adelaide Matte of AMD Creative Co, who hired her first employee in the first six months (!!!) of her business. From client relationships to team-building to the creative b…

1
115. Rock Hill Cheese with Sara Hunt 45:18

10M ago45:18

45:18

Have you ever wondered what artisanal cheese even is and what's so special about it? On today's exciting episode, you'll learn all about that (and more!) with the head cheesemaker of Rockhill Creamery, Sara Hunt! She'll take you through the cheese-making process, distinguishing the different types of cheese, and why cheese-making is as much of an a…

1
114. How to Brand a Podcast 29:11

11M ago29:11

29:11

You asked, and we're delivering! This solo podcast episode is all about branding a podcast. This is something we've been doing a lot here at MKW Creative Co., and we're so excited to share with you our process. Whether you're a brand designer or a business owner looking to start a podcast, this episode will give you insights on why branding a podca…

1
113. Hotel Lobby Candle with Lindsay Silberman 53:26

11M ago53:26

53:26

Can you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!) Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn …

1
112. Creative Process with Natalie McMillan 53:04

11M ago53:04

53:04

We're so excited to welcome Natalie back to the podcast! If you've been struggling to create a brand that's an authentic representation of yourself, you'll want to tune in. In today's episode, Natalie dives into her creative process, trusting her intuition and staying in her own creative lane. She shares where she pulls inspiration from and why sol…

1
111. Working Styles & Community with ESM Creative 51:17

11M ago51:17

51:17

Are you a business owner who shies away from sharing your process online? Do you sometimes underestimate what you bring to the table? This episode is for you! Today Michelle is joined by Emma McGoldrick of ESM Creative. Together, they discuss why showing up online is valuable for creating community (even in quirky, not-so-polished ways) and why it'…

1
110. Our Services & How We Work 27:42

12M ago27:42

27:42

Have you recently filled out our contact form, or are you considering it? Or are you a new brand designer who wishes there was a blueprint for creating a smooth process? If you answered yes to either of those, this is the podcast episode for you! In this solo episode, Michelle shares her team's process for their brand design services. She'll take y…

Podcasts Worth a Listen

WIRED Brand Lab Podcasts

Podcasts Worth a Listen

Quick Reference Guide