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Honest, Unscripted, Transparent Reviews of the Latest Tools For Small Business Growth including CRMs, inbound marketing, marketing automation, inbound selling, e-commerce, shopping carts, social media marketing, and email newsletter platforms.
 
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The Sales Podcast
Weekly
 
Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
 
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http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Hear Jeremy Shapiro's entrepreneurial journey on The Sales Podcast Help desk + messaging platform Inbound emails Inbound SMS Support cases Live chat Email broadcasts Emails coming into your work/personal email is a nightmare You can't scale by forwarding your emails to ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Have a CRM that your salespeople want to use and are not nagged to use and update that actually helps them sell First CRM made by salespeople for salespeople Customizable pipeline stages Integrates with e-commerce Integrates with quoting tools Can be used as a project ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club 300 million monthly Pinterest users Founders call themselves a "visual discovery engine" A digital pin board Much longer half-lifes on Pinterest People like to see content from brands on Pinterest It's all about you! No fake news on Pinterest 50% of all new signups on ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club Humans have not changed in the online space/SEO The principles of sales and marketing have not changed Don't get sidetracked with the tools Remember there are humans on the other end of the screen We are easier and harder to reach Make people laugh Follow the process ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club Failed at retirement Why do apples turn brown? "Pop, are you talking to me?" "Cool Hand Luke" Failure to communicate Should you always be closing? The carnival barkers and hucksters The close is an integral part of the conversation Make the horse/customer thirsty Make ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club Keeping salespeople optimized There is no "best salesperson." There is only the best for you. They find great people who are sold out on your. So a good person can over-achieve He takes the burden off of the company to "keep that salesperson fed." Good salespeople wan ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club Tell your story or your competition will You don't have to fit into the mold Get past the "ick factor" Pull back the curtain Be vulnerable and open with your prospects Get clear on who you are and what you want, what your hangups are and go after it You need a plan Yo ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club Built a business to 70 people Acquired by KPMG Relationships are still key Be consistent Seek win-win opportunities There is no new magic trick to sell today Social media can help facilitate relationships Do whatever it takes Be where you need to be He formed a vision ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club Started as a hobby Was a left-leaning nihilist Started for fun Made fun of Obama and his "friends" attacked him even though he voted for Obama twice People have a lot of "oughts" today Atheists and moral We're in a culture war Being censored on social media Having a c ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club What is your "past value delivered?" Your Champion needs to be able to answer to the bean counters how you are delivering an ROI You have to remind your customers how good you are Determine what success looks like with your prospect before they buy so you both know wh ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Make engaging videos over email Started tripling leads and they realized they were onto something Didn't go looking for a video product Matt is a designer by trade They were/are a research company in the video space so they understood videos Video is just a medium Be m ...…
 
Get the show notes and bonuses for all episodes here. Join The Cool Kids Club "Small data" is his niche He has direct contact information for businesses He's essentially a list-provider (not a list broker) Data-mining for their own lists These are not opted-in lists Opt-ins are not transferrable Reputable ESPs will not let you email lists like ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Smith is an expert like a blacksmith Live and AI receptionist and website chat for the SMB space AI for chat on your site US-based English and Spanish instant translation for chat Playbooks allow workflows/sequences that can ask language preference Consumers want insta ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Rob (red hair) Comedy stage hypnotist + Kennedy (white hair) Mentalist/mind reader Met at a bar at a magic convention Lots of down time between shows Had an interest in marketing and he got good at getting gigs Started a coaching program by accident Rob had moved to Gr ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Direct response marketing is alive and well Advertisers were afraid of the internet at first But the internet is the ultimate direct response platform Spend time building relationships and giving away great content The internet made marketers sloppy Perry Marshall call ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Runs nearly $4 million in ad spend All businesses can benefit from Facebook advertising She's not a big fan of LinkedIn ads LinkedIn is good for old school outreach You need to have a system to follow-up with your prospects Prospects are distracted due to the noise in ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com SEO is the fastest and most direct path from your prospects to you You can rank in four to 12 months AFTER you've implemented Find your keywords Title tags are vital File names are important And alt atribute DO NOT DO SEO STUFFING! Relevant, popular, and attainable Met ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Who do you serve? Who are you trying to be a hero to? He helps "unstoppable CEOs" Entrepreneurs are usually great technicians Your #1 job as a business owner is... Get educated about marketing Don't allow yourself to get sold by the drive-by advertising schmuck Ask you ...…
 
Started by the founder of Kayak Started as B2C but most active users were business people Gene from HubSpot is running marketing Third round of funding Was slow recognizing the opportunity They did a great job democratizing access to information to the public Corporate travel booking was a pain Serve three personas Road warrior Admin/Assistant ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Don't get on a platform if you don't know how to use it Find out where your ideal prospects are via email polls, social media surveys, etc. Your personal brand is key Wear crazy glasses if you're an optometrist and go into the community Manage your digital presence It ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com "The Alchemist" by Paulo Coelho They weren't dumb or greedy They were searching for the fundamental elements We need to go deeper Stop skimming the surface Humans have always been easily-distracted "Work hard at your job and you can make a living. Work hard on yourself ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Sell More This Month Hire Better Salespeople Hire The Best Keynote Speaker Find Your Best CRM Join the Free Facebook Group ...…
 
Struggled with content creation for clients Created content in Google Docs and spreadsheets but had to wait for the clients to approve Created multiple Facebook Groups Created PowerPoints, Email, Air Table, etc. Created fake Facebook Pages to see how the content would appear Links Meta data Video sizes It was a mess! Collaboration is the key to ...…
 
Your co-pilot for sales Do the cold emailing for you for outbound marketing Invoices Newsletters Set meetings at events They'll educate you on domain authority and reputation Sometimes you need to create a sub-domain or alternate, but related, domains Send clean, non-spammy emails Adhere to the limits of your ISP Ensure your prospects are valid ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Proactive relationship management Scarlett Johansson got him started in AI Worked in CRMs for decades and everyone hated them Pick good co-founders How do they treat people under them? Have their "underlings" interview them. Get all of the show notes for every episode ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Don't be afraid of video It doesn't have to be expensive It doesn't have to be over-produced Started with his brother Engineer by trade 4.4 million users in under five years Worked at a startup incubator The ideas were terrible...but the videos he made to market these ...…
 
Software should help salespeople engage and connect with customers Building an Iron Man suit for salespeople Build an email cadence Natively integrates with ERPs like Netsuite Can replace other CRMs Can replace sales enablement tools like SalesLoft and Ring Central The AI has native access to make recommendations CRM + Telephone + Sales Enablem ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Started in B2B content marketing Create content that accelerates the sale by deepening the relationship Podcast first Repurpose the content When to charge for your podcast How to monetize your podcast How a local provider can create and monetize a podcast Get all of th ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Check your ego at the door Hire for fit Direct mail is not dead Columbia House and AOL CDs No more spray and pray Start with big post cards Commit to multiple mailings Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whispe ...…
 
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com Help first Treat your customers like people It's a mindset first Support your current customers like crazy! Educate your customers Engagement and sales will grow Apply inbound principles to your new customers Do secret shopping on yourself Focus on your niche, stay in ...…
 
Learn a better way to sell than "Talk louder, talk faster...see if that helps." Salespeople seem more isolated than ever SDRs have thankless jobs with no discernible future Sales has always been tough Jerry Seinfeld's father was in sales and told stories about the tough prospects Get good at teasing people...find something on their desk, on the ...…
 
He has helped companies sell over one billion dollars following his strategies Branding is more than Stories A logo How your store looks It's the art of differentiation We have a lot of choices Know how to stand apart Everything you do supports your differentiation Be heard, be seen, be understood Make your offering clear Different is better th ...…
 
Hypnosis is the bypassing of the critical part of the mind Stop being so nervous giving a talk I will persuade you to do what you already want to do by using your own words Sell in alignment with integrity Place the ownership on the other party as WIIFM Be positively cynical by answering "Yeah? So what?" Show the benefits "Do not think of a pur ...…
 
Some of the topics covered in this episode of The Sales Podcast: Solve a problem to succeed in business Execution must align with the vision The customer is not always right but they'll tell you if you're right or not Executives are still hard to reach Be patient Build authentic relationships Get all of the show notes for every episode of The S ...…
 
Some of the topics covered on this episode of The Sales Podcast: How to build big lists—and big money—with virtual summits Over 100,000 have joined his email list in three years 65-80% opt-in rate Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. Use these resources to grow your sales: Se ...…
 
Some of the topics covered on this episode of The Sales Podcast: Author of "No Shit Sales Journal: A Confident, Common Sense, and Practical Guide to Sales" Those who use profanity appear more trustworthy Sales is a profession and should be viewed as such It's not taught in school Get all of the show notes for every episode of The Sales Podcast ...…
 
Some of the topics covered on this episode of The Sales Podcast: Make it rain rainmakers Marketplace for salespeople Three main pain points Quality Cost Time to hire Average sales rep carrying $750k per year costs you over $2,000 per day Talk to salespeople who have the intent to really move There are rules of engagement that both candidates an ...…
 
Some of the topics covered on this episode of The Sales Podcast: Thomas Edison was going for a specific goal so he should not quit But with each test Edison quit the same test and changed it to find the right way We have a destiny/path/purpose but we must figure that out What is your purpose for being? That sets you on your path with clarity Yo ...…
 
Some of the topics covered on this episode of The Sales Podcast: Olympian, Speaker, Author. Planning for longterm goals is tough if your environment doesn't support it Dive in and start now. The opportunity is coming whether you're ready or not. Understand your own personality There are no unrealistic goals just unrealistic habits to reach thos ...…
 
Some of the topics covered on this episode of The Sales Podcast: Is your goal to do a lot? Then this podcast is not for you. If you want to earn a lot in sales, this is for you. All of these offers and processes can and do work, but you can do too much and wear yourself down. Get a lot more by focusing on a lot less You can grind your way to a ...…
 
Some of the topics covered on this episode of The Sales Podcast: His book makes "for great bathroom reading" Speaking is the ultimate one-to-many sales and marketing strategy When you're in front of your target audience you have the halo effect of expertise, trust-worthiness, and knowledge You're in the premier position You have something to sa ...…
 
Some of the topics covered on this episode of The Sales Podcast: Getting back to simpler times A de-evolution revolution Running is simple Running a marathon is not How do you segment your list? Once you get the prospect on the phone what happens? It's brutal in Corporate America The politics The rejection Mindset dictates and drives success Ta ...…
 
Some of the topics covered on this episode of The Sales Podcast: Consistency is key to success for successful sales managers Feedback Career discussions One-on-one sessions They are usually non-quota-carrying managers Top sales reps think they want to be left alone but they do appreciate good coaching and guidance Most sales managers were promo ...…
 
You need to gain some perspective to overcome Suffering is included in this process Stop focusing inward. Perspective helps you realize you're not alone and others have overcome the same or worse. How to handle life ambushes To launch the ambush you're trying to get the enemy to stop fighting back by getting them in the "X" In life when we have ...…
 
Is SEO dead? How do you know if your SEO is working? SEO can be one of your most important weapons in your arsenal. It's not an immediate feedback tool like cold-calling. SEO helps people find you vs. you finding your leads. Local search vs. national or international SEO Timeline is impacted by cost and competition Related Articles: Order Wes's ...…
 
He was the CRO of Power Reviews Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0 Dove into neuroscience to understand this finding Transparency sells better than perfection Was on the ExactTarget team during the acquisition by Salesforce Everything is reviewed now Lead with your flaws You can overplay the transparenc ...…
 
"LinkedIn Ain't Selling" We're all looking for shortcuts Sometimes it's better to call around and get transferred into the C-Suite Uses old and new tools to reach someone By motivation or manipulation, you'll get your people to perform Make them tough through great training but profile/assess your candidates before you hire them Can they qualif ...…
 
CEO and Founder of Oxygen Bought the company in 2008 Founding Member of Sales Enablement Society Be ready to walk away from the table Southwest and Zappos are anomalies Most companies are "command and control" structures They rank employees against one another Move from ratings to no-ratings Have on-going conversations with your staff Go beyond ...…
 
CEO and Founder of Dude Agency 2012 he started a web design firm His team was in The Philippines Needed better support in the U.S. time zones Found a team in Tijuana Had over 200 clients Small team of just 5 2017 wanted to try something new Hanging out on the beach Was listening to Russ Perry of Design Pickle "Selling The Invisible: A Field Gui ...…
 
Four years as a direct response copywriter They are taught English from grade school 4,300 members in his Facebook group for copywriters Worked for a digital marketing ad agency The concept of direct response copywriting was new to him. Most were accustomed to writing ads and slogans. Now he coaches and mentors and teaches copywriter His friend ...…
 
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