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CEOAFTERDARK

George Kapernaros

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Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people. We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about t ...
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BeagleBoard

Jason Kridner, Gerald Coley and Jeffery Osier-Mixon

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BeagleBoard.org supports open hardware, low-power, low-cost, fan-less computers using Texas Instruments ARM processors. See http://BeagleBoard.org for more information.
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Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
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Join George Kapernaros as he sits down with Ari Tulla, a seasoned entrepreneur who has made remarkable strides in the health tech industry. Ari shares his journey from Nokia to founding companies like Better Doctor, Quest Analytics, and Elo Health, emphasizing the transformative potential of personalized nutrition and "smart" nutrition products. Ar…
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Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast. Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right…
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Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy. Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial jour…
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Join George Kapernaros as he sits down with Sam Moore, a former pro freestyle skier turned designer and founder of the fashion brand, Pyra. Sam shares his entrepreneurial journey from his roots in New Zealand and his love for the outdoors to creating a unique brand that combines technical sportswear with streetwear fashion. Sam dives deep into the …
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In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify. To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/. For more i…
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Join George Kapernaros as he sits down with Roger Nefkens, Founder of Smyle, an innovative oral care brand known for its sustainable toothpaste tabs. Roger dives into Smyle's mission to tackle the plastic and ingredient issues in traditional oral care products, their unique approach, and how they transformed industry practices over the past four ye…
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In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications. Get in touch wit…
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In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping. Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for internati…
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Join George Kapernaros as he sits down with Natasa Vihar, CEO of Inlight Agency, to explore her journey in the marketing and business consulting world. Natasa shares valuable insights on the importance of a focused strategy in Facebook and Google advertising, the evolution of her agency, and her belief in the personalized approach to client needs. …
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Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry. Erin discusses how Bella Bridesmaids has expanded into …
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Join George Kapernaros as he sits down with Otto Mouton, Managing Director of Jimmy Joy to discuss nutrition, product development, and the dynamic world of ecommerce. Otto delves into the company's journey from launching nutritionally complete meals to rebranding and overcoming major setbacks. He also reflects on his gaming career and its influence…
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Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet. We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space. Greg shares his experiences and strategies around customer acquisitio…
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Join George Kapernaros as he sits down with serial entrepreneur Thomas Jakel, known for his impactful ventures and mindset shifts. Thomas shares his journey from profit-focused business to distributing good, highlighting a transformative experience with inner work. He emphasizes the power of changing beliefs and behaviors, leading to impactful proj…
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Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple be…
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Join George Kapernaros as he sits down with Matteo Grassi, a seasoned entrepreneur with over 20 years of experience. Matteo shares his rollercoaster journey through the tech and e-commerce worlds, detailing the highs and lows, and the personal and professional challenges he faced, especially highlighting his venture into an AI-powered tool aimed at…
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Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency. George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns. Looking to connect with George? Visit the YOCTO Agency we…
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Join George Kapernaros as he dives into the entrepreneurial journey of Eimantas Miksys, from humble beginnings to becoming a business savant. Miksys shares invaluable insights on project development, embracing positive impacts, and the power of a strong company culture. We uncover the significance of curiosity, creativity, and learning from failure…
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Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry. Explore how Bill's journey in the industry has led to success and innovation in…
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Join George Kapernaros as he sits down with chats with neuroscientist-turned-entrepreneur Erika Zeigyte about her dynamic journey from neuroscience to spearheading a digital marketing agency and founding an innovative e-commerce brand. They discuss the intricacies of scaling an agency, initiating a staffing firm, and launching a hair care product l…
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Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce. Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts…
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Join George Kapernaros as he sits down with Steven Sashen, the creative force behind Xero Shoes. Steven shares his eclectic journey from stand-up comic to footwear innovator, revealing how personal challenges with traditional shoes led him to rediscover the benefits of barefoot running. A heartening chat unfolds about Sashen's company, which sprout…
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Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch. Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a rob…
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Join George Kapernaros as he delves into the world of luxury and premium branding with digital marketing maestro Alexandre Luna VP of Digital and Strategic Commerce at Evereden. They share invaluable strategies for customer retention and acquisition sans discounts, focusing on brand integrity and creative marketing outreach. With George's experienc…
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Today, we're talking about how to start an ecommerce business with Ramin Ramhormozi, the Managing Partner at SKU Agency. We discuss primary considerations before launching your first website, scaling up manufacturing, and more. Looking to get in touch with Ramin? Learn more about The Ecommerce Revolution community here or connect with Ramin on Link…
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Today, we're talking through how you can build and systematize an influencer marketing campaign with Johan Jedåker, the Founder of Better Support. Johan shares guidance on how to find influencers to partner with, common mistakes he sees in influencer marketing, benchmarks for how much to expect to pay for a campaign, and much more. Looking to get i…
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Join George Kapernaros as he delves into the personal and professional journey of Katherine Sakovich, CMO at Miracare. They explore her transition from leading a creative agency to impacting women's health through Femtech and beyond. The conversation also touches on overcoming challenges like adapting to new markets and Sakovich's hands-on approach…
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Today, we're talking through Holistic CRO with Nils Koppelmann, Experimentation Consultant at 3tech. Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and websi…
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Today, we're taking a break from interviewing other experts to bring you our first episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We're discussing the 3 core principles of SEO: Relevancy, Authority, and Crawlability. Our Managing Partner, Pat Ahern, explains these principles by equating them to a road t…
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Join George Kapernaros as he interviews Jorge De La Puente on the intricacies of structuring Google Ads campaigns and navigating the world of e-commerce strategies. Jorge emphasizes the importance of coaching and mentorship for new entrepreneurs and highlights the daily challenges of entrepreneurship. Furthermore, he sheds light on the significance…
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Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy. Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data fro…
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Join George Kapernaros as he sits down with Bastian Kröhnert-Ferron, the innovative mind behind Mammutmarsch. Explore the story of Mammutmarsch, a series of extreme hiking events that push the limits of both body and mind. From discussions on business innovation to the transformative nature of Mammutmarsch, this episode offers valuable insights for…
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Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people. We're talking about the ups…
  continue reading
 
Today, we bring Nils Nordström, the Founder and Senior Marketing Consultant at Flax Digital, onto the podcasts to talk through strategies for ecommerce businesses to build and scale their Meta Ads/Facebook Ads campaigns to scale their business. We talk through the pros and cons of Meta Ads, Nils' top recommendations on how to successfully build a M…
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Today we interview Greg Kroah-Hartman and your hosts are Jason Kridner and Jeffery Osier-Mixon. Gerald will be back in two weeks. To provide questions or suggestions: Call +1-713-234-0535 or visit the BeagleCast suggestions form Links to the recordings BeagleCast-20110325.mp3 BeagleCast-20110325.ogg Links to show topics Some in stock @ Digi-Key thi…
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The theme of today's show is "Super Jumbo" and your hosts are Jason Kridner, Gerald Coley and Jeffery Osier-Mixon. To provide questions or suggestions: Call +1-713-234-0535 or visit the BeagleCast suggestions form Links to the recordings BeagleCast-20110325.mp3 BeagleCast-20110325.ogg Headline news Windows Compact 7 Two new Distributors in China --…
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Today's hosts are Jason Kridner, Gerald Coley and Jeffery Osier-Mixon. Below are the show note links. Links to the recordings BeagleCast-20110314.mp3 BeagleCast-20110314.ogg To provide questions or suggestions: Call +1-713-234-0535 or visit the BeagleCast suggestions form From the RSS feed Running a BeagleBoard off of Batteries BeagleBoard cases wi…
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Today's hosts are Jason Kridner, Gerald Coley and Jeffery Osier-Mixon. Below are the show note links. Links to the recordings BeagleCast-20110307.mp3 BeagleCast-20110307.ogg To provide questions or suggestions: Call +1-713-234-0535 or visit the BeagleCast suggestions form Jeff and Yocto Jeff at a conference near the Columbia river gorge Jeff now th…
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