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Growth Engineers

Atiba de Souza and Dean Issacs

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Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve. 📈 Whether you’re new to the marketing game or are a pro looking for a new perspective, this podcast provides business owners and entrepreneurs with real, tangible advice. Tune in weekly to the Growth Engineers podcast as Atiba and Dean break down the latest thought leadership in marketing, sales, busi ...
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Have you ever thought how AI can help us understand our customer’s journey? Well, let’s break it down in a simple way! In this video, we will discuss the power of AI, focusing on a popular tool called ChatGPT. We all know that ChatGPT is excellent at giving information based on what it already knows but doesn’t make decisions like humans do. It’s a…
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Is buyer journey mapping important and beneficial? Have you ever thought if there is more to achieving your goals than just keeping them in your head? We understand that we all want to consistently achieve these business goals. But let’s face it, having a solid strategy is like having a road map – it’s concrete, it’s tangible. It’s not just about m…
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Ever wonder why knowing how people buy stuff is a big deal for your business? Well, we’ve got the scoop – stick around! 🤔 First, let’s ask you why is it a big deal to know how people buy stuff? 🤷‍♂️ We sat down to chat about it. The way folks decide to buy things has changed, especially with Covid and everything going online. So, how can we, as bus…
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Wondering why it’s so crucial to get what the buyer’s journey is all about? Why is the ideal customer profile important in the buyer’s journey? So, the buyer’s journey is like your guide, but it doesn’t mean much if you don’t know who you’re selling to. We kick things off by understanding our ideal client, their profile, and what makes them tick. E…
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Ever wondered why some marketing strategies hit the mark while others fall flat? Today, we’re diving deep into the crucial balance between "why/how/what" and "know/like/trust" in marketing. Why is finding the right balance between "why/how/what" and "know/like/trust" essential for marketing success? In a candid conversation with experts Dean Isaacs…
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The role of AI in automating digital marketing processes | Learn, Innovate, and Transform! Ever wondered how AI can take your digital marketing to new heights? What if you could revolutionize your strategies, unlock powerful insights, and navigate the complex world of data analytics effortlessly? Join us on this journey as we explore the strategic …
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Can you use both organic and paid marketing for my business? Are you stressed out by ads and confused about whether to focus on organic or paid marketing for your business? If you’re feeling overwhelmed by the data and information, you’re not alone! In this new episode of Growth Engineers with Dean and Atiba, breaks down the principles and understa…
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Ever wondered why non-sales people cringe at the thought of selling? Is it possible to change our perspective on selling in business? In today’s video of Growth Engineers, we will dive deep into the fears and misconceptions around selling as a small business owner. Join Atiba and Dean as they share insights on how to overcome the fear of selling an…
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In this video, we’ll dive deep the five key pillars of consistent revenue. In today’s episode of Growth Engineers, Atiba and Dean will guide you through this crucial topic. Sales Pipeline Management is our first pillar. Do you have a strategy to manage your sales pipeline efficiently? Learn the stages your prospects go through, which vary depending…
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Can producing Video content for my business be efficient? Are you struggling with the idea of producing video content for your business? You’re not alone! In this episode of The Growth Engineers, Dean Isaacs and Atiba de Souza dive into the world of video marketing, sharing insights and strategies to make your video content production efficient. If…
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Are you tired of spinning your wheels on social media without seeing results? Have you ever wondered how to turn your content into actual revenue? 🤔 Join us to deep dive into the Customer Value Journey on this week’s episode! We reveal the secrets to building credibility with your prospects, transforming your social media efforts, and making that c…
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Let’s face it, we all love a good scroll through social media. And LinkedIn is no exception. But mindlessly scrolling doesn’t help grow your business. The key to building your business is networking and developing relationships. And with a social, business-focused platform like LinkedIn, the strategic possibilities are endless. It’s time to turn th…
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In today’s episode of Growth Engineers with Atiba and Dean, They delved deep into the art of building networking relationships, a skill that is pivotal in the realm of entrepreneurship and business growth. They debunked the conventional wisdom surrounding networking events, shedding light on the inefficacy of simply collecting business cards and ex…
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In today’s episode of Growth Engineers with Atiba and Dean, we explore the incredible potential of machine learning in predicting marketing outcomes. As Atiba de Souza and Dean Isaacs delve into this topic, they emphasize the critical importance of understanding your audience and crafting a strategic approach to harnessing the power of AI and machi…
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In today’s episode of Growth Engineers with Atiba and Dean, we dive into the art of storytelling and its vital role in your content strategy. We’re not talking fairy tales, but rather, how storytelling guides your ideal customer on their journey with you. Storytelling in marketing isn’t just about being the hero; it’s about being the guide. You, as…
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In this episode of The Growth Engineers, we delved into the critical role of SEO in driving traffic to your website. Atiba and Dean emphasized the importance of starting with an obsession for your audience, and understanding their pain points, motivations, and search intent. They highlighted that SEO should be part of a broader strategy that begins…
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In the world of marketing, businesses have the option to explore both online and offline strategies to promote their products and services. Understanding the advantages and disadvantages of these approaches can help companies tailor their marketing efforts effectively and reach their target audience with greater precision. Online marketing, with it…
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In today’s business landscape, it’s crucial to focus on productizing your knowledge and experience to create high-value, scalable revenue. Many entrepreneurs and professionals find themselves trapped in a cycle of constant growth demands, adding more staff and resources with every new client, and struggling to scale effectively. However, there is a…
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Fractional Consulting is the key to transcending the limitations of professional service provision. As a service provider, breaking through growth ceilings can be daunting. Enter Fractional Consulting: a transformative approach that propels you from task-based execution to strategic guidance and impactful outcomes. Challenges of stagnation often pl…
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So you’re trying a new strategy, hoping it solves all your marketing problems. And that’s a good thing right? To change and adapt? But now you’re overthinking it, wondering if it’ll fail like the last strategy you experimented with. Here’s the thing. You can’t win a race by starting at the end. Winning starts in the preseason, in the planning and t…
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What does transparency really mean in the context of business and marketing? and how it can impact lasting client relationships and business growth? We get it, it’s not easy to answer those questions. That just means it’s time to work on building trust through transparency. This week’s episode of the Growth Engineers, hosts Dean Isaacs and Atiba de…
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Connect with us on Social Media: 🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/ 00:00 Intro 02:12 Defining Your Ideal Client Profile 04:12 How to Transform Profiles into Actionable Data? 04:42 Utilize AI for Targeted Search Criteria 08:21 Crafting Effective Connection Messages 09:34 Aligning LI Profile with Ideal Client Profile …
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On today’s episode of the Growth Engineers we’ll be digging into a question that every entrepreneur eventually faces - is it the right time to bring my first salesperson on board? We’ll delve into the types of sales positions that might best fit your company, and discuss compensation strategies that are both feasible for your budget and motivating …
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One thing is certain: messaging matters. For today’s episode, we’ll discuss the understanding and strategies you need to craft messaging that stands out and engages your audience, whether you’re a marketer, entrepreneur, or simply wanting to make an impact. 00:00 Intro 00:46 What should your messaging focus on? 04:46 What makes your message unique?…
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Have you ever asked why your marketing and sales teams appear to be at odds with one another? In this podcast, we’ll explore the benefits of sales and marketing alignment, and share actionable tips on how to achieve it. Connect with us on Social Media: 🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/ 00:00 Intro 08:40 What is a Le…
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We all seem to understand that the expectations and needs of our clients has changed, but do you know how and have you figured out what to do about it? On this week’s episode of the Growth Engineers, Atiba and Dean are talking about why showing up to serve and not sell will help you close more deals, increase lifetime client value and generate more…
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What do you really know about your ideal clients? How do they think and buy, and what are the most effective approaches to marketing to them? We get it, it’s not easy to answer those questions. That just means it’s time to work on understanding more about your ideal clients. This week on the Growth Engineers, Dean and Atiba are talking through why …
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No one likes the feeling of being sold to, especially if we feel manipulated. Modern buyers expect a different type of interaction with sellers and the old-school style of selling just isn’t effective anymore. If you want to know what sales approach is working today and learn how your sales strategy has to change, you’re in the right place. This we…
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Having trouble using AI to help enhance marketing personalization and messaging? AI - it’s everywhere, and it’s changing by the minute. And while it’s awesome to experiment with and watch as this cool tech develops in real-time, how do you know if you’re leveraging it well in your business? This week on the Growth Engineers, Dean Isaacs and Atiba d…
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The marketing landscape continues to change fast, just look at the speed AI has flooded the headlines? Now more than ever, your strategy has to be current, nimble and effective. Marketers are facing the same debate at every turn: should we go with paid or organic content? There isn’t a one-size-fits-all strategy, but we’re here to help you learn wh…
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Don’t fret! You can identify and overcome the roadblocks hindering your growth in four crucial areas: marketing, sales, teams/systems, and strategy. 📊 These roadblocks are measurable and tangible obstacles that hold you back from moving forward. But fear not! By recognizing and addressing them head-on, you can create a plan to achieve your business…
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Your sales calls aren’t working out, are they? You’re getting to the end and more and more of them, you’re not getting the sale and it’s frustrating. I get it. It is frustrating because you feel like you’ve put so much work in and then where’s the payday? There isn’t any, but is it possible that you’re actually looking at it wrong? In today’s episo…
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Join us tomorrow on the Growth Engineers, where we’ll reveal the keys on how to create a sales strategy that works!! Stay tuned! 🔔 👉 Subscribe to our channel: https://www.youtube.com/@Growth_Engineers #GrowthEngineers #salesstrategy #SalesRevolution #bizowner #bizowners #industryexpertsBy Atiba de Souza and Dean Issacs
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Are you ready to take your marketing game to the next level? In today’s podcast episode of The Growth Engineers, we delve into the realm of video marketing and unveil its extraordinary potential to revolutionize your business. Discover how this dynamic medium can empower you to captivate your target audience like never before, fostering deeper conn…
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This week on the Growth Engineers, Atiba and Dean dive into the four pillars of business growth. Tune in to learn about the most common obstacles business owners face while growing their revenues and their business. They also share a ton of insights on how to start overcoming your revenue roadblocks, so you can accelerate your growth without burnin…
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🚀 Get ready for an insightful discussion on Growth Engineer! Episode 2 will be up tomorrow 🥳🙌 where Dean and I will be talking about the common revenue roadblocks that businesses face. We’ll share valuable strategies, proven tactics, and expert insights to help you overcome these obstacles and accelerate your growth! 💪✨ 📅 Save the date: Tomorrow (M…
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Understanding the buyer’s journey has been a core concept of modern marketing since the early 2000s. Every stage of the buyer’s journey – from researching solutions to making informed buying decisions – has evolved in the digital age, bringing with it new challenges and opportunities for businesses. As the buyer’s journey continues to change, it’s …
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Market Profile Basics - Part 3 - (हिंदी में ) How, What, When and Why of Market Profileसीखिए मार्केट प्रोफाइल अब हिंदी में। मार्केट प्रोफाइल बेसिक्स आसान भाषा में। मार्केट प्रोफाइल इस्तेमाल करना क्यों जरुरी है , खास कर उनके लिए जो ट्रेडिंग में नए है। जानिए क्या गलतिया ट्रेडर्स अक्सर करते है और कैसे मार्केट प्रोफाइल आपकी मदद कर सकता है। नए ट्रेडर्स …
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Market Profile Basics - Part 2 - (हिंदी में ) How, What, When and Why of Market Profileसीखिए मार्केट प्रोफाइल अब हिंदी में। मार्केट प्रोफाइल बेसिक्स आसान भाषा में। मार्केट प्रोफाइल इस्तेमाल करना क्यों जरुरी है , खास कर उनके लिए जो ट्रेडिंग में नए है। जानिए क्या गलतिया ट्रेडर्स अक्सर करते है और कैसे मार्केट प्रोफाइल आपकी मदद कर सकता है। नए ट्रेडर्स …
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Market Profile Basics - Part I - (हिंदी में ) How, What, When and Why of Market Profileसीखिए मार्केट प्रोफाइल अब हिंदी में। मार्केट प्रोफाइल बेसिक्स आसान भाषा में। मार्केट प्रोफाइल इस्तेमाल करना क्यों जरुरी है , खास कर उनके लिए जो ट्रेडिंग में नए है। जानिए क्या गलतिया ट्रेडर्स अक्सर करते है और कैसे मार्केट प्रोफाइल आपकी मदद कर सकता है। नए ट्रेडर्स …
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Episode 14 Nifty Banknifty Weekly Wrap Up - Market Profile Analysis & Levels Next Week AudioWatch the complete video at - https://youtu.be/QLaDpAfjLPsRead blogs on technical analysis, market profile, risk management, trader psychology, trading strategies, trading systems and setups, Elliott wave, order flow, VSA at https://www.deanmarketprofile.com…
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Episode 13 Nifty Banknifty Weekly Wrap Up - Market Profile Analysis & Levels Next Week AudioWatch the complete video at - https://youtu.be/QLaDpAfjLPsRead blogs on technical analysis, market profile, risk management, trader psychology, trading strategies, trading systems and setups, Elliott wave, order flow, VSA at https://www.deanmarketprofile.com…
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Episode 12 Nifty Banknifty Weekly Wrap Up - Market Profile Analysis & Levels Next Week AudioWatch the complete video at - https://youtu.be/QLaDpAfjLPsRead blogs on technical analysis, market profile, risk management, trader psychology, trading strategies, trading systems and setups, Elliott wave, order flow, VSA at https://www.deanmarketprofile.com…
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Episode 11 Nifty Banknifty Weekly Wrap Up - Market Profile Analysis & Levels Next Week AudioWatch the complete video at - https://youtu.be/QLaDpAfjLPsRead blogs on technical analysis, market profile, risk management, trader psychology, trading strategies, trading systems and setups, Elliott wave, order flow, VSA at https://www.deanmarketprofile.com…
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9 Steps To Prepare For Next Trading Day Using Market Profile ChartsWatch complete video at - https://youtu.be/bCefIDAGlQQLearn how to prepare for the upcoming trading day using market profile charts. Use my 9 step preparation process the day before to find and execute trades on the next trading day, like a professional trader.The better you do your…
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Episode 10 Nifty Banknifty Weekly Wrap Up - Market Profile Analysis & Levels Next Week AudioWatch the complete video at - https://youtu.be/ZK8VmR-pPvoRead blogs on technical analysis, market profile, risk management, trader psychology, trading strategies, trading systems and setups, Elliott wave, order flow, VSA at https://www.deanmarketprofile.com…
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Episode 9 Nifty Banknifty Weekly Wrap Up - Market Profile Analysis & Levels Next Week AudioWatch complete video at - https://youtu.be/59wGwM0w7v0Read blogs on technical analysis, market profile, risk management, trader psychology, trading strategies, trading systems and setups, Elliott wave, order flow, VSA at https://www.deanmarketprofile.comJoin …
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Episode 8 - Market Profile Analysis of Nifty and Banknifty Watch complete video at - https://youtu.be/vUOXRFioCK8Read blogs on technical analysis, market profile, risk management, trader psychology, trading strategies, trading systems and setups, Elliott wave, order flow, VSA at https://www.deanmarketprofile.comJoin my telegram channel and group he…
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Weekly wrap up of Nifty and Banknifty using Technical Analysis, Market Profile and Elliott Wave.Read blogs on technical analysis, market profile, risk management, trader psychology, trading strategies, trading systems and setups, Elliott wave, order flow, VSA at https://www.deanmarketprofile.comJoin my telegram channel and group here...t.me/tradean…
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When you are just starting out in trading it is probably the easiest, you don't know why you make money and neither when you lose it, but don't worry its same for everyone. As you start learning more and more about the markets you develop a habit of picking sides and then you start blaming yourself if you happen to end up on the losing side. Slowly…
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