On this email marketing industry podcast, we encourage marketers and product developers to share their journeys and expertise to discuss the power of email marketing. We cover topics like business challenges, leadership, marketing, and of course, the newest technologies and innovations in email marketing. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing real stories from real people.
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Looking for a career path or thinking about changing careers? Today, most jobs don’t need four-year degrees! Many of these jobs pay better than bachelor's degrees. Hear stories from professionals and meet mentors who are women and people of color. Learn about micro-credentials, certifications, and Associate's degrees. Find out how to shop for education providers, avoid costly ripoffs, and find affordable or even free training. Support this podcast: https://podcasters.spotify.com/pod/show/car ...
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Supporting beauty professionals to break the cycles of burnout, own their potential, and thrive creatively, spiritually, and professionally. Hello my name is India, I am a burnout preventionist and selfcare advocate for the Beauty Expert, the Creative Compassionate: those who serve their communities through their creativity and compassion. I believe you are an extraordinary group of creatives gifted with an incredible role in your communities. You are not just hairdressers, aestheticians, la ...
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Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.
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The Versatility of CX Roles in E-commerce with Nichole Ramirez
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Don’t miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments. Jess and Nichole explore the importance of being available to y…
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The Power of Consumer Research for Brand Success with Danielle Dawson
39:58
39:58
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Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent. Jess and Danielle dive deep into why a solid brand voice matters, the per…
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Building Real Customer Relationships with Postscript's Mike Manheimer
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Tune in to "The Juice with Jess Cervellon" for an illuminating episode featuring Mike Manheimer, CMO of Postscript. Mike shares his insights on the pivotal role of building genuine customer relationships and the transformational power of SMS marketing. Join Jess and Mike as they engage in a dynamic conversation about creative marketing in both B2B …
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Customer Experience Secrets with FIGS' SVP Michael Bair
43:53
43:53
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Tune in to "The Juice with Jess Cervellon" for an engaging episode featuring Michael Bair, SVP of Customer Experience at Figs. Michael delves into the fascinating journey of chatbots from their early days in the late 90s and early 2000s to their current state, exploring their impact and effectiveness in modern CX. Join Jess and Michael as they expl…
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Enhancing CX with AI: Insights from Victoria Beckham Beauty’s Leanna Nazzisi
44:33
44:33
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Tune in to "The Juice with Jess Cervellon" for an electrifying episode featuring Leanna Nazzisi, Director of CX at Victoria Beckham Beauty. Leanna dives deep into the transformative power of AI in customer experience (CX) and debunks common misconceptions about its role in business. Join Jess and Leanna as they uncover how AI revolutionizes custome…
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AI’s Role in Modern E-Commerce with Wyze Labs’ Logan Dunn
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Tune in to "The Juice with Jess Cervellon" for an exciting episode featuring Logan Dunn, Head of e-Commerce at Wyze Labs, recorded live at SubSummit in Dallas. Logan shares how integrating advanced tech like generative AI can transform customer relationships and elevate brand experiences. Join Jess and Logan as they discuss how new skills like codi…
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Flaus Founder Sam Coxe on Leaving Law for Entrepreneurship
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52:57
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Tune into this inspiring episode of "The Juice with Jess Cervellon" featuring Sam Coxe, the brilliant mind behind Flaus, the world's first electric flosser. Sam shares her unconventional journey from practicing law at a top firm to inventing a game-changing oral care product. Discover how Sam's painful and expensive trip to the dentist sparked the …
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Secrets to Stellar CX with Dr Squatch's Roma Yumul
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she interviews Roma Yumul, the CX Manager at Doctor Squatch, a men's personal care brand carving a niche with naturally derived soaps and unique scents. Roma delves into the significance of building strong relationships with freelancers for enhanced work output and the pivotal role…
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Secrets of Omnichannel Success with Fabletics' Melanie Cummings
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48:49
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she chats with Melanie Cummings, the VP of Product and UX at Fabletics. Jess and Melanie dive into the ever-changing world of customer experience, from old-school retail to cutting-edge e-commerce. Melanie shares her exciting career journey at Fabletics, her shift from B2B to e-com…
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The Future of DYPERing: Innovation, Technology, and CX with Alexandra Vailas
47:36
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she welcomes Alexandra Vailas, the Senior Vice President of Brand Marketing at Dyper, a brand with a mission of sustainability and transparency. Get ready for an insightful conversation on maintaining consistent branding across diverse retail outlets, balancing a mission with consu…
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From Australia to the US: Jade Cameron's Tips on Community Building
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Tune in to the latest episode of "The Juice with Jess Cervellon" as she sits down with Jade Cameron, the Head of Community Experience at LSKD, a renowned sportswear company. Get ready for an amazing discussion on cultivating customer loyalty, building brand communities, and the power of personalized experiences in the world of e-commerce. In this e…
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From Acquisition to Retention: Mastering CX with Cate Marques
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Join Jess Cervellon and Cate Marques, Chief Experience Officer (CXO) at Terra Kaffe, as they share the key aspects of customer experience in today's rapidly evolving market on this episode of The Juice. Listen to Cate’s insights on the growth and development of Terra Kaffe, the importance of mapping the customer journey from acquisition to retentio…
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How Super Coffee’s Jimmy DeCicco Built a Coffee Empire Backed by A-Rod
39:06
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Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG). In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic dema…
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Creating Authentic Content: Tips from Top Influencers Dallin and Bella Lambert
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46:19
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Hang out with Jess and special guests Dallin and Bella Lambert - a creator couple with 2.7M followers on TikTok and 3.07M on YouTube. In this episode, Dallin and Bella share tales from their personal life, including their heartwarming adoption story and the strategic moves behind their beloved YouTube channel, “Della Vlogs”. From understanding the …
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From Disney to HopSkipDrive: Why Empathy is the Heart of Every CX
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40:22
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Jess is joined by friend and mentor Michelle McCombs, Vice President of Trust and Experience at HopSkipDrive. With her +15 year career in CX, Michelle has no shortage of insights. She got her start in CX working at Disney as a Customer Care Coordinator in 2007. From there, she jumped around working CX roles at various companies until 2017 when she …
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How to Create an Ultra Luxe Customer Experience with Madison Must
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Jess sits down with Madison Must, former Director of CX at Terra Kaffe and current Sr. Member Experience Manager at dog care brand Sundays. Madison takes us through her career journey from wedding photographer to entering the world of CX as an early hire at Terra Kaffe. From there, Madison climbed the ranks and learned the ins and outs of CX. Madis…
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Why This Allbirds Marketer Loves Influencers
46:18
46:18
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Have you ever wondered how brands get products to celebs like Justin Bieber, and then get Justin to post about it? If the answer is yes then tune into this episode with Sarah Grosz, an influencer marketer at Allbirds. Sarah started her career in social media and knows the ins and outs of influencer marketing by heart. She’s helped brands of all siz…
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Rejection to Retention: The Self-Made Success Story
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Unlock the secrets of customer retention and CX mastery with our latest episode featuring expert Eli Weiss, VP Retention Advocacy at Yotpo. Join us as Eli shares his inspiring journey from facing countless rejections to becoming a trailblazer in customer experience. In this juicy episode, we're squeezing out insights on leveraging AI for sentiment …
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Pixels & Pores: A Chief Digital Officer's Guide to Beauty
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45:01
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We’re getting into The Juice with David Baker, the chief digital officer for skin and bodycare brand Beekman 1802. In this episode, we discuss David’s background in beauty, the current state of beauty trends, and how Beekman 1802 has evolved over time. From the science behind Beekman's revolutionary goat milk-based products to their strategic omnic…
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A Conversation With Grace Aldridge Foster of BoldType
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If this were a Friends episode — which is becoming a recurring premise in these show notes — this would be "The Other One About Writing." Guest Grace Aldridge Foster shares her passion for that most essential element of email, writing! How would it feel to face a room full of Green Berets and tell them their writing needs some work? Grace sheds qui…
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A Conversation With Renard Skutels of Chatsmart
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Want a little glimpse of the future? About halfway into this conversation, Renards Skutels describes a recent experience that his agency Chatsmart engineered for a client. The client's customers engaged live with a WhatsApp GenAI chat agent — the example Renards gives is “I have dry skin in the winter.” The chat agent sent the customer a catalog of…
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Strategic Partnership in Customer Success, an Insider's Masterclass
39:24
39:24
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Welcome back everyone to "The Juice with Jess Cervellon," where we squeeze the latest insights out of the customer journey and experience. In this episode we're diving into the heart of customer success with none other than Corey Walker, the Sr. Strategic, Enterprise Customer Success Manager at Enboarder. Enboarder is a platform that helps companie…
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From Humor to AI: Marketing Tactics that Resonate
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42:31
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The Juice is visiting the doc! Today we’re chatting with Scott Wicken, the voice behind Dr. Squatch, a natural body care brand sold in major retailers including Walmart, Target, and Ace Hardware. As Lead Copywriter for Dr.Squatch, Scott’s responsible for all the copy consumers see, so we didn’t hold back when it came to getting into the Juice of ho…
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Inside the CX of Gordon Ramsay's Favorite Cookware Brand
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The Juice is sizzling this week because we got Michael Ludwig on the pod. Michael is the Head of Customer Experience at Hexclad, a chef-grade cookware brand for your home. In fact, it's Gordon Ramsay favorite cookware brand. Yes, he's the famous hot-headed chef from the Food Network's Hell's Kitchen, so it's no surprise his favorite cookware brand …
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https://campaigngenius.io/futureofemail/2024/wendy-pace
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If you're growing a midsize business, and need to focus your team's time on the business rather than social media...give Wendy Pace a call. Wendy had the courage to be a guest on The Future Of Email when she's not really a big fan of email! Pace Setting Media handles social media for companies; they're immersed in helping clients learn who their cu…
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This episode of The Juice with Jess is JUICY! We're joined by Cati Brunell-Brutman, CX Manager at Glossier, to discuss inspiring teams, being a leader, showing up as your authentic self, and getting comfortable with data! Cati also pulls back the curtain on how Glossier runs CX! We discuss the complexity of their omnichannel network and how the CX …
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If The Future Of Email were 'Friends', this episode would be titled "The One Where They Talk About Music A Lot". Guest Cloé Luv is a serial entrepreneur with considerable experience in (among many things) the business of music. Cloé is also a CEO, influencer, brand expert, success coach and Forbes Coaches Council member. Cloé is her own best exampl…
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A Conversation With Sam Saifi of RevenueLabz
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" Don't fall in love with the paycheck, fall in love with the client." That's one of the bits of sage advice from Sam Saifi, founder of Revenue Labz. Sam shares his journey into email by way of copywriting in this email-and-marketing focused conversation. While Sam operates from the UK, the majority of his clients focus on the US market as well. Re…
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A Conversation With Mischa Zvegintzov of Influence Army
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When’s the last time you just picked up the phone and called someone — no calendar appointment, no text-first? If that thought makes you kinda jumpy…you need to listen to this conversation with Mischa Zvegintzov. Mischa is — his description — ‘old school’. He made over a million phone calls and pounded the pavement. Now he helps companies capture t…
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How This Leader Turned a Viral Burnt Pan Video into Customer Experience Gold!
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36:23
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Welcome to the first episode of The Juice with Jess Cervellon! In this episode, we sit down with Nancy Gurd, the Associate Director of CX at Caraway, and talk about everything from dealing with negative viral videos, implementing AI into your customer support, personalizing customer support, and Nancy's best (and worst) customer experiences! GET 10…
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Make sure you're subscribed to The Juice with Jess Cervellon wherever you get your podcasts. Welcome to The Juice with Jess Cervellon, where we dive deep into the art and science of customer experience and brand loyalty. Join us as we embark on this exciting journey to uncover the secrets behind building amazing brand experiences. The Juice with Je…
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A Conversation With Anna Levitin of Powtoon
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Anna Levitin of Powtoon is the 2nd guest to Zoom in from a bomb shelter! Anna is the super-active email face of the super-cool company Powtoon, a visual communication platform.. (Editor's note - host Matthew Dunn is a Powtoon super-user and fan :-) Anna made her way to email from traditional media and digital marketing. Running the email arm of a g…
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A Conversation With Melanie Balke of The Email Marketers
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53:03
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Like most people “in email”, Melanie Balke, the CEO and founder of The Email Marketers, found her niche in email along the way. The Email Marketers is an agency focused on email and SMS marketing for ecommerce and B2B SaaS companies. They function as an outsourced email department, and also help companies build in-house email teams. For Melanie, go…
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A Conversation With Tom Mairs and Mike Hillyer of KumoMTA
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56:22
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Ever make a connecting flight through Atlanta - Hartsfield? While it’s the busiest airport in the US, moving between flights is easier than in most airports. There’s a fascinating analysis about why Hartsfield works well, based on the (proposed) constructal law of physics. That’s not what this episode of the Future Of Email is about, but it’s close…
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A Conversation With Karen Talavera of Synchronicity Marketing
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If you booked a lift ticket to go skiing for the first time ever, would you rather get an email pitching you on buying a ski condo, or one with helpful tips about where to park, the best route to walk with an armful of skis and gear, and a coupon for $5 off a bowl of chili? The tactical view might be that one ski-condo sale would pay for the whole …
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A Conversation With Tyler 'Sully' Sullivan of Ecom Growers & BombTech Golf
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43:53
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Email is a conversational channel. Dumb statement of the obvious? This conversation with Tyler “Sully” Sullivan, founder of BombTech Golf, might make you think about that in a different way. BombTech is a direct-to-consumer maker of golf clubs. Sully started the company in his basement (literally), and cultivated it as e-commerce evolved by (as he …
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A Conversation with Kristen Haines of Mailcon
53:21
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The people that make conferences work are like ducks — calm on top, paddling like heck underneath to keep the momentum up. This is a conversation about conversations, in a funny sense. Kristen Haines, CEO of Mailcon, is in the business of creating events that provide opportunities for meaningful conversations. She’s extremely thoughtful about how t…
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A Conversation With Larry Kim of Customers.ai
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47:46
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Larry Kim is a man on a mission. Not content with bootstrapping and ultimately selling Wordstream, he’s swinging for the fences again with Customers.ai. Most of the conventional B2B marketing channels are badly broken, as Larry shares. Cold outbound is dismal; inbound/content is awful; paid ad rates keep climbing. With Customers.ai, Larry’s moon-sh…
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A Conversation With Nicolas Toper of InboxBooster
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You’re caught in a tug-of-war between AI and human knowledge. On one side, the colossal email inbox providers fighting to keep billions of inboxes at least partially free of spam, scams and junk. On the other side, every legit playing-by-the-rules brand using the last un-gated digital channel to talk with their customers and prospects, enlisting th…
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A Conversation With Josh Kropkof of The Email Agency
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Want to learn a magic trick for email marketing? Marketing agency CEO (and former magician) Josh Kropkof of The Email Agency shared a great one: personality beats ‘personalization’. If you have a copywriter with wit, verve and a passion for your business/customers, put ‘em in charge! (If you don’t…invent one and put them in charge!). Too many brand…
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A Conversation With Alex Malone and Andrei Marin of CodeCrew
49:21
49:21
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Email is only for people over a certain age, right? Wrong! Both of the email whiz kids from CodeCrew are younger than email itself, but they make a convincing case for the business value of the channel. Alex Malone and Andrei Marin (aka Dr. Drei) and their email marketing agency team at CodeCrew have hit an average of 1,300% ROI across a huge range…
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A Conversation With Kath Pay of Holistic Email Marketing
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Some business books are dashed off to burnish credentials, as if “thought leadership” is a matter of page count. Others — the ones to read, learn from, and read again — distill hard-won, genuine expertise in a field that the author genuinely cares about. Kath Pay is the latter kind, and her book (and company) Holistic Email Marketing is most defini…
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A Conversation With Jacob Wenger of Shortwave.com
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Missing the big wave versus catching it can be a matter of inches and an extra push to make or break the ride of a lifetime. Shortwave co-founder Jacob Wenger may not be a surfer, but he and his colleagues look to have caught the big wave after years of hard paddling. The wave in this case is the "AI moment" embodied in the ChatGPT buzz; Shortwave'…
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News flash: your email team is overworked. Not because they're not really good at the jobs involved (they are), but because email marketing is NOT "hit send." This conversation with industry expert Luke Glasner goes deep into the details of what makes email marketing so tough — the technical details (15,000+ email clients), the data details (opens …
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Guest Adeola Sole — fan of all things email — Zoomed in from London to join host Matthew Dunn for this conversation about email, CRM, AI, and being nice to Siri (or not). Adeola is a super-visible figure in the UK/US email marketing industry, speaking, moderating and consulting on email strategy. While it's easy to put "UK/US" together, this conver…
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A Conversation With Jessica Totillo Coster, Ecommerce Badassery
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As a little girl, Jessica Totillo Coster slept in her new shoes. As she shares in this fun conversation about e-commerce, e-fashion and email, she was destined for this. As the head of Ecommerce Badassery, Jessica helps other businesses use the lessons that she, Zappos and other e-commerce pioneers learned the hard way. As she says, "One of the thi…
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A Conversation With Reed Freeman, ArentFox Schiff / Email Sender & Provider Coalition
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With over 25 years in privacy law, time in Federal service, and a decade of close with with the largest email senders and providers, ArentFox Schiff partner Reed Freeman knows a thing or two about the digital domain and privacy. If you think your company is paying plenty of attention to complying with privacy laws...you may want to listen to this. …
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A Conversation With Jennifer Nespola Lantz of Kickbox
55:46
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Kickbox is an email verification company that has expanded to include deliverability. Jennifer Nespola Lantz, VP of Industry Relations at Kickbox, has been in email since 2015. She shared her fascinating back-and-forth journey in the technical and business sides of email. At Kickbox, Jennifer focuses on helping clients understand the complexity of …
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A Conversation With Brian Minick of ZeroBounce
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How email actually flows around the globe, to the tune of 300+ billion messages a day, is a story that may never be fully told. Brian Minick, COO at ZeroBounce, certainly knows a big chunk of the story. ZeroBounce' lead line is "email validation", but the full range of the things they do for some of the largest companies in the world goes way beyon…
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A Conversation With Chris Arrendale of CyberDataPros
49:24
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Chris Arrendale brought years of experience in email, data and security to this in-depth conversation about email, data and security :-). As the CEO of Cyber Data Pros, and privacy chief at Inbox Monster, Chris has lived in the tough jobs of balancing the needs of marketing against customer privacy and data security. He drills into this privacy-vs-…
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