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Content provided by Pam Didner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pam Didner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course
Manage episode 335481082 series 3045315
Content provided by Pam Didner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pam Didner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.
That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?
In today’s episode, I will:
- Cover the differences between the two
- Give specific examples of when to use ICP and buyer personas
So, what are the differences between ICP and Buyer Personas?
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
227 episodes
Share
Manage episode 335481082 series 3045315
Content provided by Pam Didner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pam Didner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.
That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?
In today’s episode, I will:
- Cover the differences between the two
- Give specific examples of when to use ICP and buyer personas
So, what are the differences between ICP and Buyer Personas?
—————
If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
227 episodes
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Similar to B2B Marketing and More With Pam Didner
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…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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continue reading
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