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#179 - Plantega: Nudge Theory and Plant-Based Food

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Manage episode 362863527 series 2390619
Content provided by W!ZARD Studios and Eat For The Planet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by W!ZARD Studios and Eat For The Planet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The episode explores Nudge Theory, a behavioral economics concept used to guide better decisions through minor environmental changes. Plantega, a company making plant-based food accessible via a unique plant-based-deli-in-store model in New York City bodegas, employs Nudge Theory through strategic locations, appealing signage, choice architecture, simplification, sampling events, social proof, and incentives. By incorporating these tactics, Plantega has successfully launched across the city, encouraging thousands of consumers to choose plant-based options daily.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

181 episodes

Artwork
iconShare
 
Manage episode 362863527 series 2390619
Content provided by W!ZARD Studios and Eat For The Planet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by W!ZARD Studios and Eat For The Planet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The episode explores Nudge Theory, a behavioral economics concept used to guide better decisions through minor environmental changes. Plantega, a company making plant-based food accessible via a unique plant-based-deli-in-store model in New York City bodegas, employs Nudge Theory through strategic locations, appealing signage, choice architecture, simplification, sampling events, social proof, and incentives. By incorporating these tactics, Plantega has successfully launched across the city, encouraging thousands of consumers to choose plant-based options daily.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

181 episodes

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