Episode #62: 6 Steps on How-To Create Your Ideal Business

Fitnesspreneur's Life

Are you sick of running a business by the norm?

Do you want different as in WAY more, but are just stuck?

On my latest podcast, I sat down with Pat Rigsby, author, fitness biz coach, and creator of, “Build Your Ideal Business.” He shared some killer strategies that I can’t wait to share with you!

Get out your pen today- we’re going to be journaling. Let’s dig in on how to start OWNING YOUR LIFE instead of letting LIFE OWN YOU.

STEP 1: BRAIN DUMP

Take some time to brain dump the following:

- What do I want my business to be like?

- Who do I want to work with?

- What kind of role do I want to play in the business?

- What kind of role do I not want to play in the business?

- What kind of income do I need to generate to meet both my needs today, but then security needs down line?

- What do I want to be spending the bulk of my time doing?

- What kind of schedule do I want to work?

STEP 2: VISUALIZE WHAT SUCCESS LOOKS LIKE TO YOU

Answer this:

- I’ll be successful when _______________________.

- What am I willing to do to get there?

- What am I NOT willing to do to get there?

Now, lets think. Does what you do right now get you to those things? If not, it’s time to find a different approach to get to your desired destination.

If not, change it fast.

STEP 3: LEAD WITH PRINCIPLES

Get intentional about your roles in life and live by that. Let others know that’s how you live too.

Be SO clear on what you want your life to look like that the things you don’t want to matter won’t.

STEP 4: EMBRACE TECHNOLOGY

You are not in the “I host workouts” business, the “kettlebell” business, or the “deadlift” business. You’re in the “Hey, I helped somebody become the best version of themselves” business.

Who do you want to be?

I choose visionary every time.

STOP being in the business of hosting classes and START being in the business of VALUE.

STEP 5: GET FASCINATED WITH SALES AND MARKETING

Sales and marketing aren’t going anywhere.. kind of like the internet. You own a business- start doing it right.

At the end of the day, nothing happens until you make a sale. You can’t help anybody and if you are unwilling to get good at that stuff, then this isn’t a career, this isn’t a business, this is a hobby.

STEP 6: MARKET WITH VALUE

See the world from your tribe’s eyes. Step into their shoes and start painting a picture.

Deliver a great experience and make sure that every day more people try your experience.

Create your life and your business.

Go out there and keep thinking about how you can imagine and reinvent and do the things that are going to push you and your dream and your vision forward.

You can create anything you want so that we can go out there and illuminate the lives of the people that are looking for us to help serve them.

If you like this and want to hear more, head over to my

And don’t forget to go give my man, Pat Rigsby some love over at PatRigsby.com.

See you next time.

- V