Client retention. Zzzzzzz Sexy? No. Necessary? Absolutely. In this episode of the Fitnesspreneur’s Life podcast, Alex Armstrong and I hopped on the mic to jam on proven strategies to boost member retention. I know what you’re thinking: I want new leads, V. Listen, leads are important, but retention is the freakin’ lifeblood of your business. No, it…

In this episode The FitnessPreneurs's Life Show I had Nicole Spencer, creator of the Authentic Conversions. Now check this out. What is authentic conversions about? It's about how to build powerful connections so you grow organically, get more referrals, retain more clients and dramatically increase your revenue with integrity and authenticity. Who…

Want a quick insider’s fast track to getting online faster? I had Matt Walrath, from BeyondMacros.com on the Fitnesspreneur’s Life Show. Matt went from busy CrossFit trainer to owner of BeyondMacros by using 4 smart steps that took him from offline to online. Listen in on how he did it in this month’s episode.…

Australian legend Jono Petrohilos, the man behind Fitness Education Online and host of the Bootcamp Blueprint, recently joined me from Down Under to reveal exactly how he’s built a revenue-generating empire through Facebook Groups. The fitness superstar has developed a handful of secret strategies and tactics that have thousands hooked on his Group…

Guides, Google, coaching, and courses will only get you so far. If you want an online business that delivers on your dreams, there are 5 secret traits you must have to push through plateaus and unlock elite levels of success in the age of the entrepreneur.

Are you getting less than what you deserve because you’re struggling to figure out the make more money game? I see so many people living on the edge of their finances, always in the paycheck grind, the end of month is there enough money madness. Why the heck aren’t they just learning how to make more money. I know I wasn’t taught this in school. Th…

Wondering if you need a website for your online business? The truth might surprise you. Find out what you actually need before you invest thousands into a brand new website.

Would you like to see more money in your pocket? What about a business that has more raving fans and people getting the results you promise? Yes, right? Well, then sit back and enjoy this month’s podcast with my guest Scott Rawcliffe, because it all started with a conversation, a little too much wine (is there such a thing?), and some winery experi…

Recently I had PopSugar Host, Anna Renderer on my podcast, and we talked about how she made her transition from in-house personal trainer and studio manager to host of a show online and built her own brand with time freedom. Check it out, she shares a few smart tips on how to get started transitioning your business online. Like many of us, Anna sta…

Don’t change your programs, instead, change your marketing. Did your face just frowned? Bare with me! What if you could avoid that salesy kind of marketing and make it more user friendly? Would you love doing it? Friendly marketing starts with the understanding that marketing is really about nurturing a relationship and adding value over time. Here…

Here’s a quick tip to grow your business and be more of the Go To Authority in your niche: Make a list of the problems your audience is struggling with and go create content for that with a call to action to a landing page where you can capture the lead. Marketing hasn’t changed. We just have more tools. We have new ways of getting in front of our …

On this week’s episode of the Fitnesspreneur’s Life Show, Anthony Trucks, former NFL athlete, and creator of Trust Your Hustle. ??We both have backgrounds of feeling different and misunderstood in our hustle. ??TRUST IT. ?TRUST YOUR HUSTLE. ??Anthony stops by, and we talk about: ?- Anthony’s story and how he got where he is today (you’d be surprise…

Travis Barnes spent 10 years locked up, has paid his dues and in the 5 years since he’s been out of jail, he has built a soon to be franchised fitness business, called Journey 333. Currently an owner of FIVE studios Travis has a few insights into what it takes to scale your business fast, with heart and profit in place. Most people can’t build one …

I saw my dad for the last time July 4th. He died on Nov. 7th, 2017. I was reflecting all the top lessons my dad taught me growing up that I still live and utilize as life’s rules and principles that dictate the choices and decisions I make. I’ve used these principles to live what I hope will be remembered as a good life. I hope they can help serve …

Fit pros and business owners. This applies to you. Would you ever build a fitness program for a newbie without, in some way or other without teaching and including: The Squat. The Push-Up. The Crunch. No. You teach those fundamentals as the basics of exercise science. You teach those moves as the principle foundations that all future complex moveme…

What’s the most successful diet? Is it Paleo? Ketogenic? Portion Fix? Mediterranean? Atkins? Grapefruit? Hot Dog? LOL...just checking to see if you’re paying attention. One of my students told me there is a REAL diet out there based around the Hot Dog Diet. We all need to read this article to prevent more of that going on in the world. In all serio…

Are you struggling to stay committed to an intention that you set? You are not alone. We've all done it. The pain is this- we know if we pursue this goal it’s got the opportunity to better our lives. We know it’s got the ability to help us move forward, and yet, we allow ourselves to get derailed. And then we blame ourselves. Here are seven hacks t…

Are you sick of running a business by the norm? Do you want different as in WAY more, but are just stuck? On my latest podcast, I sat down with Pat Rigsby, author, fitness biz coach, and creator of, “Build Your Ideal Business.” He shared some killer strategies that I can’t wait to share with you! Get out your pen today- we’re going to be journaling…

Are you getting caught up and stuck in the objection that people say you are too expensive? I hear you! I came from the fitness industry myself and used to hear that all the time. People didn’t want to pay so they didn’t make the commitment and I lost out on the business. Or they paid small, so I struggled with making enough profit to keep the busi…

Are you stuck when it comes to Facebook and running your business? Does the social media world have you pissed off at the market, lost, or feeling like you’ll never be able to reach anyone? Make more sales for your business? People often come to me with questions about Facebook: - What do I market? - How do I market? - How can I gain more leads? - …

Do you have a bad taste in your mouth about network marketing companies? Still think it's all about getting your friends and family to sign up? Just like not all businesses are created equally, neither are network marketing companies. It's time to change your mindset and see that thanks to online marketing and social media you can build a network m…

Does your tribe know your story? Heck, do you even know what your story is? In this weeks Fitnesspreneur's Life Show, you're going to learn 3 ways to improve your story and improve your business. Mark Fisher, owner of Mark Fisher Fitness and the leader of the Ridiculous Humans (his gym members) was so intriguing to me at NorCal Fitness Summit that …

Do you have massive amounts of great content, but your bank account isn't growing because of it? The point of putting out quality content is so that you can create enough authority and credibility that it positions you as an expert that people would be willing to buy from you. If your content isn't helping you build authority or position you as an …

The future’s coming faster than you think. And those of us in this industry that are stuck with some old ways of thinking are bound to get left behind. I’m amazed at all the people I encounter who don’t want to evolve their business. They’re like the people who kept buying CDs when the iPods came out. Move with the times! 1) Geography Doesn’t Matte…

5 Steps to Easily Create Replicatable Systems for Your Business If you are trading dollars for hours, struggling without systems in your business, and constantly finding yourself sucked into repeated tasks that drain your energy, this is for you! If you feel that you have no freedom, you MUST read this article. Even better, read it and then go list…

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford What type of people do you think are making the big bucks today? Who are the visionaries? Who are the people living the freedom lifestyle? It’s the Henry Fords of the world- people that are willing to think outside the box and take a risk. My latest guest on …

From the person who cut you off in traffic to the person you come home to at night, we affect one another. So why wouldn’t you want to put the best people in your life? That’s people freedom and here’s how to achieve it. 1 - Understand The Power of People Freedom For many people, it’s actually not a choice. A lot of people are stuck (and unhappy) w…

I hate to be the bearer of bad news, but this fear of sales, lack of marketing know how, and poor business skills is killing us. We don’t have enough people in the industry hungry, and I mean hungry as though they are salivating to learn how to think and be CEO’s. We need more CEOs. CEOs have vision and vision is what’s going to be needed to change…

A lot of people avoid thinking about sales. It isn’t sexy. But you know what’s really not sexy? Being broke. And the time you put into executing a sale directly impacts how much profit comes from it. So sell, sell, sell! Here are three great tips that Mike Arce, the CEO of Loud Runner, recently shared on my podcast. He loves the psychology of custo…

It seems like the moment you walk out the door you’re hit with a wall of negativity. The news, the traffic, people’s attitudes. Nothing seems good anymore. And when you’re working hard at building a business, even the tiniest drop of negativity can pull you off your game and change the course of your day. Don’t let it! I’ve got a three step system …

Storytelling is useful when you’re working on your brand. What does your brand story say about you and who you serve? Recently on The Fitnesspreneur's Life Show podcast I had Mike Murphy, co-creator of the Visionary Planning System and we talked about the path a good brand takes their audience on. Here are some tips he shared. Your Brand Won’t be B…

The human being craves freedom. So why then are so many of us stuck with jobs that feel like a ball and chain? It’s because we believe that time is money and that we should be rewarded for all the hours we work. Work smarter, not harder. And find the right career that gives you these five essential freedoms. 1) Time Freedom The clock itself is brok…

“You can build a dream in just 15 minutes.” – Craig Ballantyne The above quote is just one of the many nuggets that I took away from my latest interview with Craig Ballantyne, productivity guru, editor of Early to Rise and Fitnesspreneur, when he came on The Fitnesspreneur’s Life Show podcast and after reading his book, The Perfect Day Formula. If …

When I was younger, I accepted the fact that as a trainer, I wasn't going to make any money and that I was stuck. I accepted that working on the floor was going to be something that I'd live with for the rest of my life and that I was stuck cutting corners on my life in order to do a job that I loved. As life happened to me, I realized that I neede…

Culture has become a big buzzword in many industries. And when my latest guest, Ashley, came by my podcast, she shared some incredible tips on created a positive (and lucrative) workplace culture. Whether you’re a small staff just starting out or a whole floor of specialists, your business can find success by following these three important tips. -…

When I was a kid I remember going to the circus and being impressed by those tightrope walkers high above my head. Those dudes really took their lives into their own hands and that’s a powerful thing. It stays with me to this day. I’m always encouraging my coaches to live like those guys, with their lives on the wire. Nothing brings your mission in…

Being a fitness coach isn't as easy as you might expect. A lot of hard work goes unnoticed and since this industry is competitive like any other. Only the, best can reap the fruits of success. Mandy Ingber is an author of two books. She has been a fitness coach for twenty years, and during that time she has had the pleasure of working with film sup…

Nothing will kill your sales faster than being generic. If you’re like everyone else, why would people stop at you specifically to buy your products? Can’t they move on the next person whose the same? Social media is the perfect tool to showcase your uniqueness. But most people don’t know where to begin. Here’s five places. Step 1: Share Your Perso…

Anna Renderer is beautiful and brilliant. I’m not just saying that because she’s my wife. Her own brand, Sexy Confident Woman, has a million downloads on PopSugar Fitness. She shared three places that she consistently goes to when looking to create her content. Take a look. 1 ) Frequently Asked Questions Knowing your niche is everything. Their mind…

Content is what separates one business from another. It’s your authority, your expertise, your positioning in the market. But, most importantly it’s how you serve your tribe, deliver value far in advance of ever asking for a dollar, and how you build a relationship that eventually earns your more sales. The number one excuse I hear about not wantin…

Trish Blackwell isn’t your average trainer. She believes that sustainable change comes from within. If you’re not dealing with the stuff that’s underneath, that mental game, then your chances for success are much harder. I was honored to have her stop by my podcast and share her story. She proves that anyone who comes across a great idea can take i…

Clarity isn’t something you’re born with. It’s a part of life like any other that can be cultivated. People only remember the clearest, most streamlined brands. They stand out in an ocean of fitness products and services. Make clarity an important part of your business and personal well-being by incorporating the following seven tips into your busi…

I love the different kinds of people I meet in my work. Everyone has a story and everyone puts a different meaning on the work they do. My latest guest, Khaled El-Masri, is a man who’s taken the bull by the horns and really made an impact in the Northern California fitness business region. There’s nothing he hasn’t encountered and he shared three b…

Lots of people want to become influential and gain followers. But they don’t have a plan on how to do that. Here are six different practices that you can incorporate into your life, together or separately, to increase your circles of influence. 1. Show Up Day in and day out, you have to show up and do the work. Even when it’s not sexy. Even when it…

Steve De La Torre stopped by my podcast and gave great advice on connecting with your ideal client. Rather than going after the same general market that everyone else does, he explained the future of niche markets. You should focus on a niche market like a laser and become a leading authority. Your ideal customer is looking to find someone just lik…

Crazy is doing the same thing over and over again while expecting a different result. Like when a trainer only does one-on-one sessions but wonders, “How come I’m not making any real money?" I want to scream, “Because being on the floor, trading your hours for dollars, is not a realistic path to wealth!" Taking your services online, however, change…

My latest guest on The Fitnesspreneur’s Life Show podcast, Dennis Dumas, went from working in a big box gym to owning three businesses and helping fit pros increase their incomes. He understands that the opportunity to create wealth in our profession is available to all us if we let go of some limiting beliefs. Here are Dennis’s three steps for unl…

When Danielle Hagenrader, The Diabetes Dominator, stopped by the latest Fitnesspreneur’s Life Show podcast she shared some valuable advice about how she used her struggle with diabetes to become the Diabetes Dominator and create an Amazon Best Seller. Here’s her advice about the importance of taking your expertise to the next level within your own …

It’s funny how life works. Just recently I was asked to give a presentation on how to build, maintain and sustain confidence, I’ll share with you some of the highlights of that process below. Putting together that presentation got me thinking back to the first time I ever stepped on stage. That guy, way back in 2010, knew nothing about confidence. …

You can’t build a business without customers. And you can’t keep customers if you’re not getting results. Nowhere is this more obvious in our profession than in weight loss. Customers who don’t lose weight, move on to someone who can truly help them. The problem, though, is usually how fit pros go about helping their clients. They think training is…