Episode #35: Connecting With Your Ideal Client

Fitnesspreneur's Life

Steve De La Torre stopped by my podcast and gave great advice on connecting with your ideal client.

Rather than going after the same general market that everyone else does, he explained the future of niche markets. You should focus on a niche market like a laser and become a leading authority.

Your ideal customer is looking to find someone just like you! Here’s how you set the table and lead them to your specialized (and higher priced!) services.

1) Become a niche authority

There is no limit to the number of niche industries that are out there. So find them!

Don’t get caught up in the rat race of chasing the general market. With so much of the same kinds of gyms, studios and bootcamps offering the exact same services, you’ll quickly stand out by offering a specialized niche program. Position yourself as the de facto expert on this market. Align your programs to your interests and expertise.

Be as specific as you can and you’ll be well-positioned in no time. And remember, the amount of money you can now charge is directly proportional to how specific and unique your programs are!

2) Become an expert on them

Once you’ve settled on a niche market, you have to anticipate all the concerns that will come from customers in that market. In essence, you have to become an expert on people that you haven’t met yet.

How is that possible?

It requires a little thinking on your part. What are the challenges and obstacles that the people in your niche market face? How will you address them?

That ability to foresee the concerns and solutions of your clients will make you seem like a mindreader, but it’s all in the service of becoming an expert.

In addition to that, publishing articles in places like Forbes, LinkedIn and Huffington Post are great places to boost your profile. But make sure you’re posting in places that your tribe frequents. Don’t waste time, money or energy convincing people outside of your market about things they’ll never use.

3) Go deeper

Don’t push generic phrases like “lose weight” or “get fit”. Be specific in your messaging and go deeper.

Make a list of ten things that your clients will need, and come up with three to five sub-topics off of that original list of ten. Whenever you find yourself at the limit of what can happen, go deeper!

Smaller concise content will go farther than larger pieces that people won’t read anyway. Pack your content calendar with this and your clients will truly see what an expert you are!

Both Steve and I agree that niche markets are the future and have a tremendous upside on what you can charge them.

Your standing and expertise are waiting to be enhanced within your tribe, so get to it!