Episode #34: 4 Freedoms

Fitnesspreneur's Life

Crazy is doing the same thing over and over again while expecting a different result. Like when a trainer only does one-on-one sessions but wonders, “How come I’m not making any real money?"

I want to scream, “Because being on the floor, trading your hours for dollars, is not a realistic path to wealth!"

Taking your services online, however, changes the game. It grants you four essential freedoms that you can’t get from sessions.

Do these things sound like what you’re needing in your life?

1) Time

Going online means you neutralize the effects of the clock. Simply set up programs that run non-stop, whether you’re awake or not.

People from around the world (that’s around the clock) can now see your programs from their smartphones or computers and purchase them. There’s no extra time commitment from you and you’re not draining yourself from all that unnecessary work.

Time freedom becomes your reality when you automate your systems.

2) Location

For brick and mortar businesses, location is everything because they depend on people walking through their door. That’s an extremely limited market we’re talking about. That's people that live within three to five miles of your business. And every bootcamp and gym in your same area is angling for those same people.

Going online means there’s nothing limiting your market. The whole world is your marketplace. Local trends and demographics become irrelevant.

The map itself no longer matters. The only limit is your ambition.

3) People

Automation and scaling of your services also means that you can look for collaborators beyond the geography of your business. Like location freedom, you gain people freedom, too.

With the world at your fingertips you can reach out and connect with anyone. That means you can bring aboard like-minded individuals who share your passion and worldview.

And because the technology allows for new ways to collaborate, you can work as easily with individuals half a world away as you can for employees that report to work in your building.

Why is anyone satisfied just training one person at a time?

4) Money

Let’s face it, this is the most important freedom to gain. This is the name of the game. Money.

We provide a valuable service, literally saving people’s lives. But when it comes to demanding the right compensation, a lot of trainers get weird.

What?!

This is a business and you’re a businessperson. More money means the ability to reinvest in your business. Not having money means you have to work harder. That's stressful and it doesn’t allow you to make sound decisions for your business.

Automating and scaling brings in more money because your programs don’t get tired, they don’t sleep, and they can’t get sick. Day in and day out, people lock into your services and putting money into your vision.

These four important freedoms await you. Stop driving yourself crazy by expecting new results from the same old game plan.