Episode #37: Preparing Your Online Future

Fitnesspreneur's Life

I love the different kinds of people I meet in my work. Everyone has a story and everyone puts a different meaning on the work they do.

My latest guest, Khaled El-Masri, is a man who’s taken the bull by the horns and really made an impact in the Northern California fitness business region.

There’s nothing he hasn’t encountered and he shared three big pieces of advice for anyone looking to make a breakthrough in their own entrepreneurial endeavors.

Get Over Yourself

A lot of us carry around the limiting belief that sales are bad and beneath what we do. We want to help people so we think being a salesperson is something else entirely.

Wrong. If you’re not selling, how exactly are you getting your message out?

Too many of us have been conditioned to believe that sales are a bad thing. We either had a bad experience with salespeople or grew up with little money and see buying things as bad.

But the people who come to fitness experts for help are looking for a significant change in their lives. That outcome is worth more to them than money. It can sometimes even be a matter of life or death.

You are providing them with solutions. You are giving them options. You are saving their lives. But you can only do this if you sell.

So drop that limiting belief. Get over whatever imaginary hang-up you have.

Embrace your destiny as a salesperson. You have to do it anyway, why not love it?

Find Your Hyper Niche

Everybody that works in every kind of gym, studio or bootcamp is chasing the same dollars. From a consumer’s perspective, it can all seem a little overwhelming.

If you want to remain competitive, you have to lower your prices. That’s a race to the bottom and a recipe for disaster.

Instead of offering more for less, how about offering more for more?

Niche markets are for specific things that people are looking for. The more specific, the better. Once you have that personalized service, you can charge more because your program is so targeted and so exclusive, you simply can’t get it anywhere else.

Dig deep and find a hyper niche now. The deepest corners that provide the deepest results can yield the highest dollars.

Know Where Your People Hang

Now that you have a niche in your hand, don’t waste your time advertising in places that your market will never see.

This is the marketing version of your hyper niche. Your audience isn’t a general audience, so why should your marketing be in general places?

Put yourself in the shoes of the people you’re trying to reach. Where do they go? What sites do they visit? What apps do they use?

CEOs aren’t spending loads of time on Snapchat

Know your market and where they hang out. And then go after them right then and there with targeted content that fits their lives and drop your message right in front of them so you can go out and serve the world with your gifts!