Episode #49: Telling Your Brand’s Story

Fitnesspreneur's Life

Storytelling is useful when you’re working on your brand.

What does your brand story say about you and who you serve?

Recently on The Fitnesspreneur's Life Show podcast I had Mike Murphy, co-creator of the Visionary Planning System and we talked about the path a good brand takes their audience on.

Here are some tips he shared.

Your Brand Won’t be Built in a Day (or week or month or year…)

Success is a marathon, not a sprint. So drink lots of water and get ready for at least a year and a half of work.

In order to stick in people’s minds and have them come back to you, you have to be rock solid and steady for a long period of time. How else can you gain credibility and trust?

All the great brands (Coke, Nike, Ferrari) gained credibility because the message was the same, everywhere on earth, over huge periods of time.

Settle in and get some comfortable shoes. You’ve got work to do.

Connect with your actual audience

Forget being everything for all people. If you’re generic in your approach, you’ll be missing out on the real people that need you and your brand.

Sometimes the people you think you’re supposed to help aren’t the ones you’re meant for. It’s like dating! You think you know what you want, but then you meet the real love of your life and BAM!

Understand who your actual audience is because you may be attracting the wrong kind of customer and, thus, creating the wrong kind of business for yourself.

Don’t Reinvent the Wheel

When making content, don’t hurt yourself. Do what’s already out there but do it better!

Find out what people are talking about. Find out what books they’re reading. Find the pages on Facebook that are similar to what you do. Then take those topics and make content about that.

If you get too out there and make stuff that doesn’t interest anyone, you’re wasting time and money.

We call this verifying your audience. You’re inserting yourself into the conversation and not starting some new thing that maybe no one wants to join you in.

Just find out what other similar brands and topics are doing and do that.

These few tips can save you a lot of time, money and frustration so you can carve out faster more effective path to your ideal audience.

For more info on getting in the Visionary Planning System, click here http://vitobiz.com/VP_SneakPeak