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Increase Your Ecommerce Sales With Unific

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Archived series ("Inactive feed" status)

When? This feed was archived on April 06, 2021 13:12 (3+ y ago). Last successful fetch was on December 22, 2020 01:06 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 190470152 series 1400361
Content provided by Wes Schaeffer and The Sales Whisperer®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Schaeffer and The Sales Whisperer® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

http://ReferWes.com

http://BestCRMForMe.com

  • Dan Kurt, founder of Unific
  • Revenue Conduit founder
  • Recognized pain their customers experienced
  • Most automation platforms aren’t built for eCommerce customers
  • Raised $1.5 million this year and launched
  • Shopify only for now (they have a great API)
  • Nearly 70% of shopping carts end up abandoned
  • Order confirmation emails are opened 60-70%
  • Single-usage expiring coupon codes
  • Built for multi-hat entrepreneurs (fulfillment, marketing, sales, everything) and they’re short on time and work with small teams.
  • Both have low-hanging fruit.
  • He looked at nearly 3,000 Shopify Plus stores and abandoned cart on all of them to test them to see how they were recovering their shoppers.
    • Shopify Plus is not cheap so he assumed they were using best practices but 50% were using the default emails from Shopify with no segmentation, no customization, etc.
    • You need to send an email within 15 min and within 24 hours and another day.
    • It can be the same email and you’ll convert more lost sales.
  • He can segment shoppers based on best customers vs. new prospects.
    • Total number of orders
    • Delays
    • Sequences
    • Bought 1 Time within last 30 days
  • Increased volume helps you get more granular with your segmentation
  • Has end goals to start and stop sequences
  • New customer welcome
    • Start it with the order confirmation
    • Segment and upsell
  • Coupon codes
    • Abandoned Cart - Non-Customer - Cart Value Greater Than $xxx.00
    • single use
    • Dynamically-generated
    • Entire order or selected products
    • Set Active Dates
  continue reading

46 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 06, 2021 13:12 (3+ y ago). Last successful fetch was on December 22, 2020 01:06 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 190470152 series 1400361
Content provided by Wes Schaeffer and The Sales Whisperer®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Schaeffer and The Sales Whisperer® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

http://ReferWes.com

http://BestCRMForMe.com

  • Dan Kurt, founder of Unific
  • Revenue Conduit founder
  • Recognized pain their customers experienced
  • Most automation platforms aren’t built for eCommerce customers
  • Raised $1.5 million this year and launched
  • Shopify only for now (they have a great API)
  • Nearly 70% of shopping carts end up abandoned
  • Order confirmation emails are opened 60-70%
  • Single-usage expiring coupon codes
  • Built for multi-hat entrepreneurs (fulfillment, marketing, sales, everything) and they’re short on time and work with small teams.
  • Both have low-hanging fruit.
  • He looked at nearly 3,000 Shopify Plus stores and abandoned cart on all of them to test them to see how they were recovering their shoppers.
    • Shopify Plus is not cheap so he assumed they were using best practices but 50% were using the default emails from Shopify with no segmentation, no customization, etc.
    • You need to send an email within 15 min and within 24 hours and another day.
    • It can be the same email and you’ll convert more lost sales.
  • He can segment shoppers based on best customers vs. new prospects.
    • Total number of orders
    • Delays
    • Sequences
    • Bought 1 Time within last 30 days
  • Increased volume helps you get more granular with your segmentation
  • Has end goals to start and stop sequences
  • New customer welcome
    • Start it with the order confirmation
    • Segment and upsell
  • Coupon codes
    • Abandoned Cart - Non-Customer - Cart Value Greater Than $xxx.00
    • single use
    • Dynamically-generated
    • Entire order or selected products
    • Set Active Dates
  continue reading

46 episodes

All episodes

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