))
#21 Decem: From MasterChef finalist to 10% Spirit Distiller
Manage episode 422576679 series 3499801
Content provided by Denise Hamilton-Mace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Denise Hamilton-Mace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Talk to me Goose! Tell me what you think of the show?
Take the Low No Drinker Personality Type Quiz
==============================
Join me this week as I sit down to talk with ex-MasterChef finalist turned mid-range alcohol gin distiller Billy Wright – the founder of DECEM 10% Gin
In this open and honest conversation, Billy shares his incredible journey from creating a range of three 10% liquids to making the difficult decision to pivot his entire business plan and start again with just one drink.
Launching a new product in a competitive market is no small feat, and Billy opens up about the trials and triumphs of bringing Decem to life. From crafting a unique flavour profile that stands out to the strategic rebranding supported by investors, Billy's story is a masterclass in adaptability and resilience. We delve into the importance of understanding consumer preferences and the critical decisions that helped Decem capture the hearts of gin enthusiasts.
But the journey doesn't stop there. Billy takes us behind the scenes of Decem's refreshed bottle design, revealing the collaborative process with a New York-based artist to create a label that resonates with a predominantly female audience.
Tune in to hear about the botanical ingredients, customer feedback, and what the future holds for Decem Gin and how you can join Billy’s quest to create ‘The Guild…’
==============================
Try DECEM 10% G1N*
==============================
==============================
We also talk about
==============================
Kore Drinks - https://www.koredrinks.com
Bottle artist, Meredith Schomburg - https://meredithschom.com/
REAL Sparkling Teas*
Shandy Shack*
*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.
Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.
Low No Drinker Magazine: for the mindful & sober curious drinker
Chapters
1. Introducing Billy Wright & Decem (00:00:00)
2. The inspiration to make the brand (00:04:15)
3. Challenges of Rebranding a Product (00:13:04)
4. Bottle design (00:15:51)
5. Flavour profile (00:18:47)
6. Mid-range challenges (00:22:07)
7. The guild... (00:31:43)
8. Find Decem (00:33:44)
9. Billy's BBQ drinks (00:35:13)
36 episodes
Share
