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#25 £12k bottling disaster with Carouse alcohol-free spirit founder Steph Elswood
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What if you could transform your social life and well-being without a drop of alcohol?
In this episode, I have the pleasure of speaking with Steph Elswood, the founder of Carouse, a cutting-edge non-alcoholic spirit brand.
Steph takes us through her journey from the vibrant world of musical theatre to becoming a wellness influencer and entrepreneur. She opens up about her recovery from an eating disorder to the incredible benefits of an alcohol-free lifestyle that led to the inception of Carouse's adaptogen- and nootropic-enhanced spirits.
Steph shares her personal evolution as she recounts the pivotal moments that shaped her sobriety journey, from a transformative holiday in 2019 to overcoming the societal stigma of declaring herself a non-drinker.
Finding new motivations and a profound sense of well-being, learn how Steph turned her life around by embracing sobriety and how that led to the birth of Carouse: A lockdown-inspired functional spirit designed to accompany you whatever your mood.
Drift & Uplift are unique liquids that come with a unique backstory of trials and tribulations on their way to market. Hear how thousands of pounds and countless tears were spent in creating this drink (and my own honest review as to which is my favourite) and what disasters along the way nearly derailed it all!
But Steph is not just an alcohol-free brand founder. Among many other things, she is also the co-founder of Dry Disco, where, along with Sober Girl Society’s Millie Gooch, she hosts a spectacular sober clubbing event in London’s iconic Ministry of Sound.
This convo is jam-packed with sober-curious goodness!
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Steph's YouTube channel
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Low No Drinker Magazine: for the mindful & sober curious drinker
Chapters
1. #25 £12k bottling disaster with Carouse alcohol-free spirit founder Steph Elswood (00:00:00)
2. Meeting Steph Elswood (00:00:26)
3. The inspiration behind the brand (00:04:09)
4. Embarrassed to be non-drinker (00:09:17)
5. £12k bottling disaster (00:16:49)
6. Flavours (00:26:08)
7. Dry Disco (00:29:33)
8. Steph's BBQ drinks (00:40:24)
27 episodes
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