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The case for blended proteins
Manage episode 379967718 series 2839887
Parendi Birdie has spent most of her career in biotechnology — specifically, the science and business of the cultivated meat supply chain. With roots planted deeply in Kansas, however, she envisions a practical path toward a more non-meat-based diet for Americans in the largely untapped market in blended proteins. By combining conventional meat products and non-animal sources of proteins, change-resistant consumers can more easily incorporate alternative proteins into their meals; the key to blended success, she tells MeatingPod, is as much in the marketing as in the science.
176 episodes
Manage episode 379967718 series 2839887
Parendi Birdie has spent most of her career in biotechnology — specifically, the science and business of the cultivated meat supply chain. With roots planted deeply in Kansas, however, she envisions a practical path toward a more non-meat-based diet for Americans in the largely untapped market in blended proteins. By combining conventional meat products and non-animal sources of proteins, change-resistant consumers can more easily incorporate alternative proteins into their meals; the key to blended success, she tells MeatingPod, is as much in the marketing as in the science.
176 episodes
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