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Content provided by Brett McDonell, Brett McDonell: Providing Industry's Best Mortgage Sales, Marketing Ideas, Strategies For Loan Officers, Mortgage Bankers, and Mortgage Brokers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett McDonell, Brett McDonell: Providing Industry's Best Mortgage Sales, Marketing Ideas, Strategies For Loan Officers, Mortgage Bankers, and Mortgage Brokers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#18: The Concession Close - The #1 Deal Closing Tactic For Mortgage Professionals, Loan Officers and Mortgage Brokers

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Manage episode 186977760 series 1445942
Content provided by Brett McDonell, Brett McDonell: Providing Industry's Best Mortgage Sales, Marketing Ideas, Strategies For Loan Officers, Mortgage Bankers, and Mortgage Brokers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett McDonell, Brett McDonell: Providing Industry's Best Mortgage Sales, Marketing Ideas, Strategies For Loan Officers, Mortgage Bankers, and Mortgage Brokers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called "The Concession Close".

This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going.

In This Episode You Will Learn:

  • How to leverage a prospects wants, needs and special requests into a formal commitment to proceed with you.
  • How to couple the "concession close" with the "risk reversal close" for the ultimate close.
  • Control the power frame with your prospect to not allow them to walk all over you
  • How to strategically close clients without them feel as though they're being closed

This tactic is a powerful sales tool that you can use to increase conversions, convert prospects quicker and make more money.

Enjoy

Brett McDonell

#mortgage #loanofficer #mortgagebanker #mortgagebroker #sales

  continue reading

38 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on January 31, 2023 11:06 (1+ y ago). Last successful fetch was on October 13, 2022 19:14 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 186977760 series 1445942
Content provided by Brett McDonell, Brett McDonell: Providing Industry's Best Mortgage Sales, Marketing Ideas, Strategies For Loan Officers, Mortgage Bankers, and Mortgage Brokers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett McDonell, Brett McDonell: Providing Industry's Best Mortgage Sales, Marketing Ideas, Strategies For Loan Officers, Mortgage Bankers, and Mortgage Brokers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called "The Concession Close".

This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going.

In This Episode You Will Learn:

  • How to leverage a prospects wants, needs and special requests into a formal commitment to proceed with you.
  • How to couple the "concession close" with the "risk reversal close" for the ultimate close.
  • Control the power frame with your prospect to not allow them to walk all over you
  • How to strategically close clients without them feel as though they're being closed

This tactic is a powerful sales tool that you can use to increase conversions, convert prospects quicker and make more money.

Enjoy

Brett McDonell

#mortgage #loanofficer #mortgagebanker #mortgagebroker #sales

  continue reading

38 episodes

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